Winter Olympic Games Audience in Germany
Winter Olympic Games has an estimated audience of 2,011,037 people in Germany. 44.2% are female, 55.8% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jutta Leerdam, Sprint (running), Alpine skiing, Ice skating, Winter sport.
The average Winter Olympic Games fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jutta Leerdam, Sprint (running), Alpine skiing, with strongest over-indexing on Jutta Leerdam (11.11× the country average). Demographically, the Winter Olympic Games audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Winter sports
Demographics of Winter Olympic Games fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.3 |
| Estimated audience size | 2,011,037 |
Audience persona
The typical Winter Olympic Games fan in Germany is more male, around 40.3 years old, with strong Sports Activity tendencies and a notable affinity for Jutta Leerdam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 433,448 | 0.98× |
| Bayern | 329,350 | 1.02× |
| Baden-Württemberg | 252,076 | 0.92× |
| Niedersachsen | 180,658 | 0.92× |
| Hessen | 143,002 | 0.93× |
| Sachsen | 140,119 | 1.42× |
| Rheinland-Pfalz | 92,176 | 0.91× |
| Berlin | 85,236 | 0.95× |
| Brandenburg | 69,810 | 1.12× |
| Schleswig-Holstein | 69,006 | 0.95× |
| Thüringen | 65,897 | 1.28× |
| Sachsen-Anhalt | 50,945 | 0.98× |
| Mecklenburg-Vorpommern | 43,689 | 1.14× |
| Hamburg | 41,484 | 0.91× |
| Saarland | 20,807 | 0.84× |
| Bremen | 12,588 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jutta Leerdam | 11.11× | Sports |
| Sprint (running) | 7.54× | Sports |
| Alpine skiing | 4.17× | Sports |
| Ice skating | 9.42× | Sports |
| Winter sport | 3.93× | Sports |
| Food | 1.89× | Food & Beverages |
| Gymnastics | 4.22× | Sports |
| College basketball | 8.47× | Sports |
| Badminton | 7.42× | Sports |
| Racket (sports equipment) | 9.05× | Sports |
| Nathalie Armbruster | 11.1× | Sports |
| Vanessa Voigt | 8.22× | Sports |
| Road running | 4.34× | Sports |
| Andreas Wellinger | 7.2× | Sports |
| Laura Dahlmeier | 6.05× | Sports |
| Snowboard | 3.44× | Sports |
| Handball | 3.88× | Sports |
| Ornamental plant | 3.13× | Home & Garden |
| Field hockey | 6.24× | Sports |
| Landscape design | 3.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.51 |
| Indulgence | JOY | 1.47 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.6% |
| Germany | 6.6% |
See Winter Olympic Games audiences in other countries
More Winter sports audiences in Germany
- Jutta Leerdam (2,299,582)
- Emma Aicher (1,524,436)
- Julia Taubitz (635,171)
- Nika Prevc (594,248)
- Domen Prevc (502,225)
Frequently asked questions
How many fans does Winter Olympic Games have in Germany?
Winter Olympic Games has an estimated audience of 2,011,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Winter Olympic Games fans?
44.2% of Winter Olympic Games fans are female, 55.8% are male, with an average age of 40.3 years.
Which brands do Winter Olympic Games fans like most?
Winter Olympic Games fans show strongest brand affinity for Jutta Leerdam (11.11×), Sprint (running) (7.54×), and Alpine skiing (4.17×) over the country average.
Where do Winter Olympic Games fans live in Germany?
Winter Olympic Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 433,448), Bayern (reach 329,350), and Baden-Württemberg (reach 252,076). These three regions account for the largest share of the active audience.
What other brands do Winter Olympic Games fans also like?
Beyond Winter Olympic Games itself, the audience over-indexes on Sprint (running) (7.54×), Alpine skiing (4.17×), Ice skating (9.42×), and Winter sport (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winter Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.