Rascasse Audience Intelligence

College basketball Audience in Germany

A data profile of the people who buy, follow and care about College basketball in Germany — modelled from more than twelve digital signal sources. College basketball has an estimated audience of 1,547,890 people in Germany.

#10among Basketball in Germany#2359among Topic in Germany#381in Sports

The average College basketball fan in Germany is 30.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Borussia Dortmund, Twitch, with strongest over-indexing on FIFA World Cup (3.51× the country average).

Demographically, the College basketball audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical College basketball fan in Germany is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the College basketball profile in Germany.

Audience size
1.5M
in Germany
Gender
28.2%♀
71.8% male
Age
30.5
average years
Country rank
#4333
Topic in Germany
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of College basketball fans

28.2% are female, 71.8% are male, average age 30.5.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for College basketball audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age30.5
Estimated audience size1,547,890
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the College basketball audience in Germany
Age bracketShare%
16-1945%
20-2921%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

2.2%

of the worldwide College basketball audience comes from Germany.

Worldwide audience distribution share by country for College basketball
CountryShare
United States46.7%
Italy6.4%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the College basketball audience in Germany is strongest.

Fig. 05

Top regions by affinity

College basketball fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.37×
02Rheinland-Pfalz~100K1.30×
03Berlin~90K1.28×
04Hessen~100K1.21×
05Niedersachsen~200K1.17×
06Brandenburg~60K1.16×
07Bremen~20K1.15×
08Hamburg~40K1.01×
09Saarland~20K1.00×
10Baden-Württemberg~200K0.97×
11Nordrhein-Westfalen~300K0.90×
12Mecklenburg-Vorpommern~30K0.88×
13Thüringen~30K0.87×
14Sachsen-Anhalt~30K0.85×
15Sachsen~60K0.81×
16Schleswig-Holstein~50K0.81×
Fig. 06

Affinity by region

Affinity by region — College basketball, Germany
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the College basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for College basketball audience
#·InterestCategoryAffinity×
01National Rugby LeagueSports11.92×
02Major League SoccerSports9.19×
03The Championships, WimbledonSports7.90×
04NBA playoffsSports7.30×
05rugbySports6.48×
06NBA FinalsSports6.20×
07TwitchGames5.66×
08Alexander ZverevSports4.81×
09NBASports4.68×
10FIFA World Cup 2026Sports4.17×
11Manchester United F.C.Sports4.15×
12NFLSports4.12×
13RB LeipzigSports3.94×
14TransfermarktSports3.67×
15FIFA World CupSports3.51×
16Borussia DortmundSports3.48×
17UEFA Champions LeagueSports3.14×
18FC Bayern MunichSports2.63×
19TikTokInternet & Social Media2.37×
20BundesligaSports2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the College basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by College basketball audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.58×
Risk AppetiteTHRILL1.53×
Sports ActivityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by College basketball audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.33×
CreativityOPEN0.48×
IndulgenceJOY0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does College basketball have in Germany?

College basketball has an estimated audience of 1,547,890 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of College basketball fans?

28.2% of College basketball fans are female, 71.8% are male, with an average age of 30.5 years.

03

Which brands do College basketball fans like most?

College basketball fans show strongest brand affinity for FIFA World Cup (3.51×), Borussia Dortmund (3.48×), and Twitch (5.66×) over the country average.

04

Where do College basketball fans live in Germany?

College basketball fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do College basketball fans also like?

Beyond College basketball itself, the audience over-indexes on Borussia Dortmund (3.48×), Twitch (5.66×), FC Bayern Munich (2.63×), and UEFA Champions League (3.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See College basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for College basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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