College basketball Audience in Germany
College basketball has an estimated audience of 1,547,890 people in Germany. 28.2% are female, 71.8% are male, average age 30.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Twitch, FIFA World Cup, UEFA Champions League, FC Bayern Munich.
The average College basketball fan in Germany is 30.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Twitch, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (3.48× the country average). Demographically, the College basketball audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Basketball
Demographics of College basketball fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 30.5 |
| Estimated audience size | 1,547,890 |
Audience persona
The typical College basketball fan in Germany is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 296,981 | 1.19× |
| Nordrhein-Westfalen | 296,818 | 0.88× |
| Baden-Württemberg | 194,845 | 0.92× |
| Niedersachsen | 163,133 | 1.09× |
| Hessen | 147,358 | 1.25× |
| Rheinland-Pfalz | 85,218 | 1.1× |
| Berlin | 83,961 | 1.21× |
| Brandenburg | 67,077 | 1.4× |
| Sachsen | 59,586 | 0.78× |
| Schleswig-Holstein | 36,493 | 0.66× |
| Hamburg | 33,877 | 0.97× |
| Thüringen | 26,204 | 0.66× |
| Sachsen-Anhalt | 22,268 | 0.56× |
| Bremen | 21,153 | 1.6× |
| Saarland | 20,860 | 1.1× |
| Mecklenburg-Vorpommern | 18,886 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.48× | Sports |
| Twitch | 5.66× | Games |
| FIFA World Cup | 3.51× | Sports |
| UEFA Champions League | 3.14× | Sports |
| FC Bayern Munich | 2.63× | Sports |
| Transfermarkt | 3.67× | Sports |
| TikTok | 2.37× | Internet & Social Media |
| Alexander Zverev | 4.81× | Sports |
| Bundesliga | 2.32× | Sports |
| Major League Soccer | 9.19× | Sports |
| NBA | 4.68× | Sports |
| RB Leipzig | 3.94× | Sports |
| NBA playoffs | 7.3× | Sports |
| The Championships, Wimbledon | 7.9× | Sports |
| Manchester United F.C. | 4.15× | Sports |
| NFL | 4.12× | Sports |
| rugby | 6.48× | Sports |
| National Rugby League | 11.92× | Sports |
| NBA Finals | 6.2× | Sports |
| Food and drink | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.56 |
| Luxury Orientation | PREMIUM | 1.43 |
| Indulgence | JOY | 1.22 |
| Social Media Usage | JOY | 1.18 |
| Sports Activity | POWER | 1.15 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.7% |
| Italy | 6.4% |
| China | 6.2% |
See College basketball audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does College basketball have in Germany?
College basketball has an estimated audience of 1,547,890 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of College basketball fans?
28.2% of College basketball fans are female, 71.8% are male, with an average age of 30.5 years.
Which brands do College basketball fans like most?
College basketball fans show strongest brand affinity for Borussia Dortmund (3.48×), Twitch (5.66×), and FIFA World Cup (3.51×) over the country average.
Where do College basketball fans live in Germany?
College basketball fans in Germany are most concentrated in Bayern (reach 296,981), Nordrhein-Westfalen (reach 296,818), and Baden-Württemberg (reach 194,845). These three regions account for the largest share of the active audience.
What other brands do College basketball fans also like?
Beyond College basketball itself, the audience over-indexes on Twitch (5.66×), FIFA World Cup (3.51×), UEFA Champions League (3.14×), and FC Bayern Munich (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for College basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.