Rascasse Audience Intelligence

College basketball Audience in Italy

A data profile of the people who buy, follow and care about College basketball in Italy — modelled from more than twelve digital signal sources. College basketball has an estimated audience of 4,508,182 people in Italy.

#2among Basketball in Italy#1062among Topic in Italy#101in Sports

The average College basketball fan in Italy is 37.3 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Sports · Type: Topic · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the College basketball profile in Italy.

Audience size
4.5M
in Italy
Gender
43.3%♀
56.7% male
Age
37.3
average years
Country rank
#1522
Topic in Italy
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of College basketball fans

43.3% are female, 56.7% are male, average age 37.3.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for College basketball audience in Italy
MetricValue
Female43.3%
Male56.7%
Average age37.3
Estimated audience size4,508,182
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the College basketball audience in Italy
Age bracketShare%
16-1926%
20-2918%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

6.4%

of the worldwide College basketball audience comes from Italy.

Worldwide audience distribution share by country for College basketball
CountryShare
United States46.7%
Italy6.4%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the College basketball audience in Italy is strongest.

Fig. 05

Top regions by affinity

College basketball fans by region: top regions in Italy
#RegionReachAffinity×
01Aosta Valley~20K1.32×
02Molise~30K1.18×
03Piedmont~400K1.17×
04Basilicata~40K1.07×
05Umbria~70K0.99×
06Tuscany~300K0.98×
07Friuli-Venezia Giulia~80K0.98×
08Trentino-Alto Adige/Südtirol~80K0.97×
09Abruzzo~100K0.96×
10Calabria~100K0.95×
11Marche~100K0.95×
12Liguria~100K0.94×
13Sardinia~100K0.94×
14Campania~500K0.91×
15Puglia~300K0.91×
16Lazio~500K0.90×
17Sicilia~300K0.89×
18Veneto~300K0.88×
19Emilia-Romagna~300K0.86×
20Lombardy~600K0.79×
Appendix

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More Basketball audiences in Italy

See College basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for College basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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