College basketball Audience in United States

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College basketball has an estimated audience of 32,759,562 people in United States. 34.3% are female, 65.7% are male, average age 34.3. Top regions: Texas, California, North Carolina. Top brand affinities: NBA playoffs, NBA, Luka Dončić, Giannis Antetokounmpo, Popular music.

The average College basketball fan in United States is 34.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include NBA playoffs, NBA, Luka Dončić, with strongest over-indexing on NBA playoffs (3.65× the country average). Demographically, the College basketball audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Basketball

Demographics of College basketball fans

Demographic split for College basketball audience in United States
MetricValue
Female34.3%
Male65.7%
Average age34.3
Estimated audience size32,759,562

Audience persona

The typical College basketball fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Top regions in United States

Top regions ranked by reach for College basketball in United States
RegionReachAffinity
Texas2,080,8270.74×
California1,685,2100.47×
North Carolina1,613,2521.64×
Kentucky1,579,1893.84×
Florida1,529,4680.69×
Michigan1,329,4641.55×
Illinois1,309,0981.2×
Indiana1,225,2252.05×
Tennessee1,173,3201.79×
Ohio1,140,3491.13×
New York1,100,8320.6×
Georgia997,4860.99×
Pennsylvania856,1650.78×
Virginia752,9730.94×
Alabama651,3581.42×
Wisconsin621,8961.26×
Missouri591,3231.12×
South Carolina526,2321.07×
New Jersey517,3130.62×
Maryland469,2040.83×
Iowa451,1181.67×
Arizona439,0430.66×
Washington400,7560.61×
Massachusetts391,6290.61×
Kansas388,3451.5×
Colorado351,0660.68×
Arkansas338,1401.25×
Minnesota338,0200.72×
Connecticut333,8601.02×
Utah326,8881.11×
Mississippi322,4211.19×
Louisiana316,0380.75×
Oklahoma252,3430.69×
Oregon245,1620.65×
Nevada237,8760.75×
Nebraska232,6851.42×
West Virginia177,7911.17×
Idaho136,9200.83×
New Mexico120,5270.73×
Maine91,4280.78×
Washington, District of Columbia90,7810.92×
Montana76,8870.85×
Hawaii71,4790.51×
Rhode Island70,8100.68×
Delaware67,0820.74×
New Hampshire65,9410.51×
South Dakota63,8540.84×
North Dakota44,4760.66×
Vermont44,0770.77×
Wyoming32,0690.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for College basketball audience
BrandAffinityCategory
NBA playoffs3.65×Sports
NBA1.96×Sports
Luka Dončić5.83×Sports
Giannis Antetokounmpo5.54×Sports
Popular music1.74×Music & Radio
Energy1.73×Home & Garden
NBA TV4.07×Sports
WNBA2.92×Sports
Sneaker collecting2.62×Fashion & Accessoires
Industry1.66×Business & Career
Sneakers (footwear)1.89×Fashion & Accessoires
Duke Blue Devils men's basketball3.68×Sports
Caitlin Clark2.92×Sports
College football1.69×Sports
Rugby league1.76×Sports
Ultimate Fighting Championship1.85×Sports
Team sport1.54×Sports
Oklahoma City Thunder2.16×Sports
Golf club2.01×Sports
Detroit Lions2.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by College basketball audience
TraitClusterScore
Early Adopter MentalityPOWER1.14
Luxury OrientationPREMIUM1.1
Social Media UsageJOY1.03
LGBTQ+ IdentityOPEN1.02
Sports ActivityPOWER0.99
Career OrientationPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for College basketball
CountryShare
United States46.7%
Italy6.4%
China6.2%

See College basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does College basketball have in United States?

College basketball has an estimated audience of 32,759,562 people in United States, concentrated in Texas and California.

What is the gender split and age of College basketball fans?

34.3% of College basketball fans are female, 65.7% are male, with an average age of 34.3 years.

Which brands do College basketball fans like most?

College basketball fans show strongest brand affinity for NBA playoffs (3.65×), NBA (1.96×), and Luka Dončić (5.83×) over the country average.

Where do College basketball fans live in United States?

College basketball fans in United States are most concentrated in Texas (reach 2,080,827), California (reach 1,685,210), and North Carolina (reach 1,613,252). These three regions account for the largest share of the active audience.

What other brands do College basketball fans also like?

Beyond College basketball itself, the audience over-indexes on NBA (1.96×), Luka Dončić (5.83×), Giannis Antetokounmpo (5.54×), and Popular music (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for College basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.