Rascasse Audience Intelligence

College basketball Audience in United States

A data profile of the people who buy, follow and care about College basketball in United States — modelled from more than twelve digital signal sources. College basketball has an estimated audience of 32,759,562 people in United States.

#6among Basketball in United States#562among Topic in United States#46in Sports

The average College basketball fan in United States is 34.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, North Carolina, California.

Top brand affinities include Giannis Antetokounmpo, NBA playoffs, NBA, with strongest over-indexing on Giannis Antetokounmpo (5.54× the country average).

Demographically, the College basketball audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical College basketball fan in United States is more male, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Topic · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the College basketball profile in United States.

Audience size
32.8M
in United States
Gender
34.3%♀
65.7% male
Age
34.3
average years
Country rank
#803
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of College basketball fans

34.3% are female, 65.7% are male, average age 34.3.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for College basketball audience in United States
MetricValue
Female34.3%
Male65.7%
Average age34.3
Estimated audience size32,759,562
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the College basketball audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

46.7%

of the worldwide College basketball audience comes from United States.

Worldwide audience distribution share by country for College basketball
CountryShare
United States46.7%
Italy6.4%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the College basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

College basketball fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~1.5M3.56×
02Indiana~1.5M2.19×
03Nebraska~300K1.76×
04Michigan~1.5M1.73×
05Iowa~500K1.73×
06North Carolina~1.5M1.60×
07Tennessee~1M1.59×
08Alabama~700K1.51×
09Kansas~400K1.50×
10Arkansas~400K1.46×
11Utah~300K1.18×
12Illinois~1.5M1.17×
13Mississippi~300K1.17×
14Wisconsin~600K1.16×
15West Virginia~200K1.13×
16Ohio~1M1.11×
17Missouri~600K1.11×
18South Carolina~500K1.06×
19Connecticut~300K1.02×
20South Dakota~70K0.95×
21Virginia~700K0.94×
22Idaho~200K0.93×
23Georgia~900K0.90×
24Montana~80K0.89×
25Arizona~600K0.88×
26Washington, District of Columbia~80K0.84×
27Maryland~400K0.75×
28Nevada~200K0.75×
29New Mexico~100K0.75×
30Delaware~70K0.75×
31Vermont~40K0.75×
32Pennsylvania~800K0.74×
33Louisiana~300K0.71×
34North Dakota~50K0.71×
35Maine~80K0.70×
36Minnesota~300K0.69×
37Florida~1.5M0.68×
38Rhode Island~70K0.68×
39Texas~2M0.67×
40Oklahoma~200K0.67×
41Colorado~300K0.63×
42New Jersey~500K0.62×
43Washington~400K0.61×
44Massachusetts~400K0.59×
45Oregon~200K0.59×
46New York~1M0.58×
47Hawaii~80K0.55×
48New Hampshire~70K0.51×
49Alaska~40K0.50×
50California~1.5M0.42×
Fig. 06

Affinity by region

Affinity by region — College basketball, United States
0.42×1.00×3.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the College basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for College basketball audience
#·InterestCategoryAffinity×
01Luka DončićSports5.83×
02Giannis AntetokounmpoSports5.54×
03NBA TVSports4.07×
04Duke Blue Devils men's basketballSports3.68×
05NBA playoffsSports3.65×
06WNBASports2.92×
07Sneaker collectingFashion & Accessoires2.62×
08Detroit LionsSports2.27×
09Golf clubSports2.01×
10NBASports1.96×
11Sneakers (footwear)Fashion & Accessoires1.89×
12Ultimate Fighting ChampionshipSports1.85×
13DoordashFood & Beverages1.77×
14NBA FinalsSports1.77×
15Rugby leagueSports1.76×
16Popular musicMusic & Radio1.74×
17EnergyHome & Garden1.73×
18College footballSports1.69×
19IndustryBusiness & Career1.66×
20Team sportSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the College basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by College basketball audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.22×
Urban LifestyleOPEN1.19×
Family OrientationCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by College basketball audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
MindfulnessBALANCE0.81×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does College basketball have in United States?

College basketball has an estimated audience of 32,759,562 people in United States, concentrated in Texas and North Carolina.

02

What is the gender split and age of College basketball fans?

34.3% of College basketball fans are female, 65.7% are male, with an average age of 34.3 years.

03

Which brands do College basketball fans like most?

College basketball fans show strongest brand affinity for Giannis Antetokounmpo (5.54×), NBA playoffs (3.65×), and NBA (1.96×) over the country average.

04

Where do College basketball fans live in United States?

College basketball fans in United States are most concentrated in Texas (reach ~2M), North Carolina (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do College basketball fans also like?

Beyond College basketball itself, the audience over-indexes on NBA playoffs (3.65×), NBA (1.96×), Luka Dončić (5.83×), and WNBA (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See College basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for College basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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