Golf club Audience in United States

Golf club logo

Golf club has an estimated audience of 30,610,117 people in United States. 35.6% are female, 64.4% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Golf ball, PGA Tour, Golf course, Golf equipment, PGA Championship.

The average Golf club fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Golf ball, PGA Tour, Golf course, with strongest over-indexing on Golf ball (1.95× the country average). Demographically, the Golf club audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Golf club fans

Demographic split for Golf club audience in United States
MetricValue
Female35.6%
Male64.4%
Average age37.6
Estimated audience size30,610,117

Audience persona

The typical Golf club fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf ball.

Top regions in United States

Top regions ranked by reach for Golf club in United States
RegionReachAffinity
California3,423,3021.02×
Texas2,866,9431.09×
Florida2,167,2771.05×
New York1,500,6350.88×
Illinois1,162,8921.14×
Georgia1,082,1371.15×
Pennsylvania1,075,4181.04×
Ohio1,033,9611.1×
Michigan1,033,1291.29×
North Carolina941,5691.02×
Virginia708,7200.95×
New Jersey660,5050.85×
Indiana644,1351.15×
Washington641,4531.04×
Tennessee624,3431.02×
Massachusetts622,2911.03×
Arizona572,4960.92×
South Carolina531,7271.15×
Missouri513,8161.04×
Colorado480,0210.99×
Minnesota468,7191.07×
Wisconsin467,4501.02×
Alabama408,8460.96×
Kentucky395,9821.03×
Maryland374,6890.71×
Louisiana340,7190.86×
Utah337,8311.23×
Oklahoma337,6650.99×
Iowa308,6951.22×
Oregon307,8880.88×
Connecticut299,5510.98×
Nevada266,2880.9×
Mississippi253,5351.01×
Kansas248,7211.03×
Arkansas247,1790.98×
Nebraska170,2061.11×
Hawaii168,7661.28×
Idaho156,0381.02×
West Virginia140,3360.98×
New Mexico135,8630.89×
New Hampshire110,8130.92×
Maine97,6400.89×
Montana86,4751.02×
Rhode Island82,6680.85×
North Dakota74,8331.19×
Washington, District of Columbia71,1940.77×
South Dakota70,4201×
Delaware59,5030.7×
Alaska49,6740.76×
Wyoming48,8781.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Golf club audience
BrandAffinityCategory
Golf ball1.95×Sports
PGA Tour1.57×Sports
Golf course1.57×Sports
Golf equipment1.73×Sports
PGA Championship2×Sports
Golf Channel1.68×Sports
The Open Championship2.08×Sports
Fox hunting1.69×Sports
Rory McIlroy2.25×Sports
Duck hunting1.72×Sports
Alpine skiing1.73×Sports
Backcountry skiing1.99×Sports
Snowboard1.79×Sports
Ski resort1.61×Travel & Leisure
Royal Caribbean Cruises Ltd.1.88×Travel & Leisure
Golf cart1.8×Sports
Ryder Cup2.03×Sports
Dick's Sporting Goods1.64×Sports
Wakeboarding1.89×Sports
Luxury yacht1.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Golf club audience
TraitClusterScore
Luxury OrientationPREMIUM1.66
Family OrientationCONSERVATISM1.43
Sports ActivityPOWER1.33
Risk AppetiteTHRILL1.25
DIY MentalityTHRILL1.14
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Golf club
CountryShare
United States25.7%
Japan17.3%
China12.3%

See Golf club audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Golf club have in United States?

Golf club has an estimated audience of 30,610,117 people in United States, concentrated in California and Texas.

What is the gender split and age of Golf club fans?

35.6% of Golf club fans are female, 64.4% are male, with an average age of 37.6 years.

Which brands do Golf club fans like most?

Golf club fans show strongest brand affinity for Golf ball (1.95×), PGA Tour (1.57×), and Golf course (1.57×) over the country average.

Where do Golf club fans live in United States?

Golf club fans in United States are most concentrated in California (reach 3,423,302), Texas (reach 2,866,943), and Florida (reach 2,167,277). These three regions account for the largest share of the active audience.

What other brands do Golf club fans also like?

Beyond Golf club itself, the audience over-indexes on PGA Tour (1.57×), Golf course (1.57×), Golf equipment (1.73×), and PGA Championship (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Golf club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.