Rascasse Audience Intelligence

Golf club Audience in United States

A data profile of the people who buy, follow and care about Golf club in United States — modelled from more than twelve digital signal sources. Golf club has an estimated audience of 30,610,117 people in United States.

#29among Touchpoint in United States#48in Sports

The average Golf club fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Golf ball, PGA Tour, Golf course, with strongest over-indexing on Golf ball (1.95× the country average).

Demographically, the Golf club audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Golf club fan in United States is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Golf ball.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golf club profile in United States.

Audience size
30.6M
in United States
Gender
35.6%♀
64.4% male
Age
37.6
average years
Country rank
#896
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golf club fans

35.6% are female, 64.4% are male, average age 37.6.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Golf club audience in United States
MetricValue
Female35.6%
Male64.4%
Average age37.6
Estimated audience size30,610,117
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Golf club audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Golf club audience comes from United States.

Worldwide audience distribution share by country for Golf club
CountryShare
United States25.7%
Japan17.3%
China12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golf club audience in United States is strongest.

Fig. 05

Top regions by affinity

Golf club fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~80K1.83×
02Illinois~1.5M1.32×
03Iowa~300K1.32×
04Ohio~1M1.25×
05North Dakota~80K1.25×
06Michigan~1M1.21×
07Minnesota~500K1.20×
08Nebraska~200K1.19×
09Missouri~600K1.13×
10South Carolina~500K1.13×
11Kansas~300K1.13×
12Wisconsin~500K1.12×
13Kentucky~400K1.12×
14Pennsylvania~1M1.10×
15Indiana~600K1.10×
16Utah~300K1.10×
17Hawaii~100K1.09×
18North Carolina~1M1.08×
19Colorado~500K1.07×
20Oklahoma~400K1.07×
21South Dakota~70K1.03×
22Massachusetts~600K1.01×
23Georgia~900K1.00×
24Idaho~200K1.00×
25Texas~2.5M0.99×
26Tennessee~600K0.99×
27Connecticut~300K0.99×
28West Virginia~100K0.97×
29New Hampshire~100K0.97×
30Alabama~400K0.96×
31Montana~80K0.95×
32New Jersey~700K0.94×
33Virginia~700K0.92×
34Arkansas~200K0.92×
35Florida~2M0.90×
36Mississippi~200K0.90×
37Rhode Island~90K0.90×
38Arizona~600K0.89×
39California~3M0.88×
40New York~1.5M0.87×
41Washington~500K0.85×
42Maine~90K0.84×
43Delaware~70K0.83×
44Nevada~200K0.82×
45Oregon~300K0.81×
46Louisiana~300K0.79×
47New Mexico~100K0.79×
48Maryland~400K0.72×
49Washington, District of Columbia~60K0.70×
50Alaska~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Golf club, United States
0.70×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golf club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golf club audience
#·InterestCategoryAffinity×
01Rory McIlroySports2.25×
02The Open ChampionshipSports2.08×
03Ryder CupSports2.03×
04PGA ChampionshipSports2.00×
05Backcountry skiingSports1.99×
06Golf ballSports1.95×
07WakeboardingSports1.89×
08Masters TournamentSports1.88×
09Royal Caribbean Cruises Ltd.Travel & Leisure1.88×
10Golf cartSports1.80×
11SnowboardSports1.79×
12Golf equipmentSports1.73×
13Alpine skiingSports1.73×
14Duck huntingSports1.72×
15Fox huntingSports1.69×
16Golf ChannelSports1.68×
17Dick's Sporting GoodsSports1.64×
18Ski resortTravel & Leisure1.61×
19PGA TourSports1.57×
20Golf courseSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golf club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golf club audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.14×
PatriotismCONSERVATISM1.10×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golf club audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
IndulgenceJOY0.84×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Golf club have in United States?

Golf club has an estimated audience of 30,610,117 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Golf club fans?

35.6% of Golf club fans are female, 64.4% are male, with an average age of 37.6 years.

03

Which brands do Golf club fans like most?

Golf club fans show strongest brand affinity for Golf ball (1.95×), PGA Tour (1.57×), and Golf course (1.57×) over the country average.

04

Where do Golf club fans live in United States?

Golf club fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Golf club fans also like?

Beyond Golf club itself, the audience over-indexes on PGA Tour (1.57×), Golf course (1.57×), Golf equipment (1.73×), and Masters Tournament (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Golf club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Golf club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →