Rascasse Audience Intelligence

Golf club Audience in Germany

A data profile of the people who buy, follow and care about Golf club in Germany — modelled from more than twelve digital signal sources. Golf club has an estimated audience of 2,924,391 people in Germany.

The average Golf club fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PGA Tour, Golf course, Masters Tournament, with strongest over-indexing on PGA Tour (3.65× the country average).

Demographically, the Golf club audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Golf club fan in Germany is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for PGA Tour.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golf club profile in Germany.

Audience size
2.9M
in Germany
Gender
29.1%
70.9% male
Age
37.9
average years
Country rank
#2193
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golf club fans

29.1% are female, 70.9% are male, average age 37.9.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Golf club audience in Germany
MetricValue
Female29.1%
Male70.9%
Average age37.9
Estimated audience size2,924,391
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Golf club audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Golf club audience comes from Germany.

Worldwide audience distribution share by country for Golf club
CountryShare
United States25.7%
Japan17.3%
China12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golf club audience in Germany is strongest.

Fig. 05

Top regions by affinity

Golf club fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.74×
02Hamburg~100K1.67×
03Hessen~300K1.48×
04Bayern~600K1.32×
05Berlin~200K1.21×
06Nordrhein-Westfalen~700K1.16×
07Baden-Württemberg~500K1.16×
08Niedersachsen~300K1.04×
09Bremen~20K0.99×
10Rheinland-Pfalz~100K0.95×
11Brandenburg~90K0.94×
12Saarland~30K0.71×
13Mecklenburg-Vorpommern~40K0.69×
14Thüringen~50K0.61×
15Sachsen-Anhalt~40K0.57×
16Sachsen~80K0.54×
Fig. 06

Affinity by region

Affinity by region — Golf club, Germany
0.54×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golf club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golf club audience
#·InterestCategoryAffinity×
01Masters TournamentSports4.16×
02PGA TourSports3.65×
03PGA ChampionshipSports3.52×
04Golf courseSports2.98×
05Golf equipmentSports2.88×
06Hiking trailsSports2.66×
07Auto maintenanceCars & Mobility2.32×
08Sport bikeCars & Mobility2.19×
09Deutsche PostBusiness & Career2.04×
10Tour de FranceSports2.03×
11Motorcycle clubCars & Mobility2.01×
12Motorcycle sportSports1.96×
13Bicycle touringSports1.91×
14Bodybuilding & FitnessSports1.85×
15Mountain bikeSports1.77×
16Auto mechanicCars & Mobility1.66×
17Cars (film)Movies & TV1.62×
18GolfSports1.52×
19Škoda AutoCars & Mobility1.51×
20Formula OneSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golf club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Golf club audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
Luxury OrientationPREMIUM1.09×
Quality AwarenessPREMIUM1.01×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Golf club audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
SpiritualityBALANCE0.62×
Community OrientationOPEN0.62×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Golf club have in Germany?

Golf club has an estimated audience of 2,924,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Golf club fans?

29.1% of Golf club fans are female, 70.9% are male, with an average age of 37.9 years.

03

Which brands do Golf club fans like most?

Golf club fans show strongest brand affinity for PGA Tour (3.65×), Golf course (2.98×), and Masters Tournament (4.16×) over the country average.

04

Where do Golf club fans live in Germany?

Golf club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Golf club fans also like?

Beyond Golf club itself, the audience over-indexes on Golf course (2.98×), Masters Tournament (4.16×), Auto maintenance (2.32×), and Golf (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Golf club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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