Hiking trails Audience in Germany
Hiking trails has an estimated audience of 2,483,595 people in Germany. 52.6% are female, 47.4% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Alpine skiing, Vegetable Gardening, Ski resort, Ryanair, IHF World Men's Handball Championship.
The average Hiking trails fan in Germany is 35.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Alpine skiing, Vegetable Gardening, Ski resort, with strongest over-indexing on Alpine skiing (3.66× the country average). Demographically, the Hiking trails audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Hiking trails fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 35.7 |
| Estimated audience size | 2,483,595 |
Audience persona
The typical Hiking trails fan in Germany is balanced, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Alpine skiing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 526,828 | 1.32× |
| Nordrhein-Westfalen | 449,764 | 0.83× |
| Baden-Württemberg | 436,112 | 1.29× |
| Rheinland-Pfalz | 262,478 | 2.11× |
| Hessen | 245,124 | 1.3× |
| Berlin | 215,802 | 1.94× |
| Niedersachsen | 165,200 | 0.68× |
| Sachsen | 83,246 | 0.68× |
| Schleswig-Holstein | 63,029 | 0.71× |
| Hamburg | 55,301 | 0.99× |
| Brandenburg | 36,835 | 0.48× |
| Thüringen | 35,641 | 0.56× |
| Sachsen-Anhalt | 32,050 | 0.5× |
| Saarland | 29,143 | 0.96× |
| Mecklenburg-Vorpommern | 24,806 | 0.52× |
| Bremen | 24,199 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alpine skiing | 3.66× | Sports |
| Vegetable Gardening | 5.91× | Food & Beverages |
| Ski resort | 3.66× | Travel & Leisure |
| Ryanair | 2.39× | Travel & Leisure |
| IHF World Men's Handball Championship | 3.2× | Sports |
| FIS Alpine Ski World Cup | 6.48× | Sports |
| Livemusic | 2.82× | Music & Radio |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Tour de France | 4.76× | Sports |
| Forrest Gump | 8.16× | Movies & TV |
| Outdoors | 3.28× | Travel & Leisure |
| Natural foods | 3.35× | Food & Beverages |
| Street photography | 2.9× | Technology & Electronics |
| Camping | 1.91× | Travel & Leisure |
| Mountain biking | 3.02× | Sports |
| TripAdvisor | 2.95× | Travel & Leisure |
| Bouldering | 5.12× | Sports |
| Booking.com | 2.28× | Travel & Leisure |
| Art exhibition | 2.73× | Arts & Culture |
| Digital photography | 2.44× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.67 |
| Sustainability | BALANCE | 1.62 |
| Travelling | THRILL | 1.58 |
| Urban Lifestyle | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Japan | 10.4% |
| Germany | 6.8% |
See Hiking trails audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Hiking trails have in Germany?
Hiking trails has an estimated audience of 2,483,595 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hiking trails fans?
52.6% of Hiking trails fans are female, 47.4% are male, with an average age of 35.7 years.
Which brands do Hiking trails fans like most?
Hiking trails fans show strongest brand affinity for Alpine skiing (3.66×), Vegetable Gardening (5.91×), and Ski resort (3.66×) over the country average.
Where do Hiking trails fans live in Germany?
Hiking trails fans in Germany are most concentrated in Bayern (reach 526,828), Nordrhein-Westfalen (reach 449,764), and Baden-Württemberg (reach 436,112). These three regions account for the largest share of the active audience.
What other brands do Hiking trails fans also like?
Beyond Hiking trails itself, the audience over-indexes on Vegetable Gardening (5.91×), Ski resort (3.66×), Ryanair (2.39×), and IHF World Men's Handball Championship (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hiking trails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.