Parties Audience in Germany

Demographics of Parties fans

Audience persona

The typical Parties fan in Germany is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Parties audiences in other countries

• Parties — United States
• Parties — United Kingdom
• Parties — France
• Parties — Italy
• Parties — Spain
• Parties — Brazil
• Parties — Japan
• Parties — South Korea
• Parties — India

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• Friends (9,772,934)

Frequently asked questions

How many fans does Parties have in Germany?

Parties has an estimated audience of 11,488,089 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

What is the gender split and age of Parties fans?

55.3% of Parties fans are female, 44.7% are male, with an average age of 36.6 years.

Which brands do Parties fans like most?

Parties fans show strongest brand affinity for Gil Ofarim (2.73×), Stradivarius (1.97×), and Škoda Kodiaq (1.96×) over the country average.

Where do Parties fans live in Germany?

Parties fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,236,236), Sachsen (reach 1,049,220), and Bayern (reach 971,648). These three regions account for the largest share of the active audience.

What other brands do Parties fans also like?

Beyond Parties itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.96×), Urban horticulture (1.51×), and Home Delivery (2.34×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.