Drawing Audience in Germany
Drawing has an estimated audience of 7,062,015 people in Germany. 61.1% are female, 38.9% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Painting, Shopping, Design, Photography, Online shopping.
The average Drawing fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Painting, Shopping, Design, with strongest over-indexing on Painting (3.1× the country average). Demographically, the Drawing audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Drawing fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 35.7 |
| Estimated audience size | 7,062,015 |
Audience persona
The typical Drawing fan in Germany is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Painting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,865,457 | 1.21× |
| Bayern | 1,222,950 | 1.08× |
| Baden-Württemberg | 1,039,123 | 1.08× |
| Niedersachsen | 754,165 | 1.1× |
| Hessen | 471,248 | 0.88× |
| Rheinland-Pfalz | 388,368 | 1.1× |
| Sachsen | 324,124 | 0.94× |
| Berlin | 263,842 | 0.84× |
| Schleswig-Holstein | 236,674 | 0.93× |
| Brandenburg | 203,043 | 0.93× |
| Sachsen-Anhalt | 180,037 | 0.98× |
| Thüringen | 158,918 | 0.88× |
| Mecklenburg-Vorpommern | 129,879 | 0.96× |
| Hamburg | 126,364 | 0.79× |
| Saarland | 103,375 | 1.19× |
| Bremen | 67,538 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Painting | 3.1× | Arts & Culture |
| Shopping | 1.62× | Shopping |
| Design | 1.74× | Home & Garden |
| Photography | 2.1× | Arts & Culture |
| Online shopping | 1.65× | Shopping |
| 1.66× | Internet & Social Media | |
| Family | 1.8× | Kids & Family |
| Discount stores | 1.75× | Shopping |
| Politics and social issues | 1.67× | Politics & Society |
| Business | 1.61× | Business & Career |
| Nature | 1.93× | Home & Garden |
| Cooking | 1.73× | Food & Beverages |
| Cosmetics | 1.79× | Beauty & Wellness |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| YouTube | 1.63× | Movies & TV |
| Fitness and wellness | 1.64× | Sports |
| Crafts | 1.95× | Home & Garden |
| Hotels | 1.84× | Travel & Leisure |
| Current events | 1.72× | Arts & Culture |
| Fine art | 3.31× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.23 |
| Indulgence | JOY | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.18 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
See Drawing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drawing have in Germany?
Drawing has an estimated audience of 7,062,015 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drawing fans?
61.1% of Drawing fans are female, 38.9% are male, with an average age of 35.7 years.
Which brands do Drawing fans like most?
Drawing fans show strongest brand affinity for Painting (3.1×), Shopping (1.62×), and Design (1.74×) over the country average.
Where do Drawing fans live in Germany?
Drawing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,865,457), Bayern (reach 1,222,950), and Baden-Württemberg (reach 1,039,123). These three regions account for the largest share of the active audience.
What other brands do Drawing fans also like?
Beyond Drawing itself, the audience over-indexes on Shopping (1.62×), Design (1.74×), Photography (2.1×), and Online shopping (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.