Rascasse Audience Intelligence

Drawing Audience in Germany

A data profile of the people who buy, follow and care about Drawing in Germany — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 7,062,015 people in Germany.

#387among Topic in Germany#43in Home & Garden

The average Drawing fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Painting, Shopping, with strongest over-indexing on dB’s (1.67× the country average).

Demographically, the Drawing audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drawing fan in Germany is more female, around 35.7 years old, with strong Creativity tendencies and a notable affinity for dB’s.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drawing profile in Germany.

Audience size
7.1M
in Germany
Gender
61.1%♀
38.9% male
Age
35.7
average years
Country rank
#634
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drawing fans

61.1% are female, 38.9% are male, average age 35.7.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Drawing audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age35.7
Estimated audience size7,062,015
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Drawing audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Drawing audience comes from Germany.

Worldwide audience distribution share by country for Drawing
CountryShare
United States18.8%
Japan5.2%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drawing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drawing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~80K1.26×
02Saarland~100K1.18×
03Nordrhein-Westfalen~2M1.15×
04Rheinland-Pfalz~400K1.08×
05Bayern~1M1.04×
06Baden-Württemberg~1M1.04×
07Niedersachsen~700K1.02×
08Hessen~500K0.99×
09Sachsen-Anhalt~200K0.97×
10Brandenburg~200K0.96×
11Mecklenburg-Vorpommern~100K0.96×
12Schleswig-Holstein~200K0.93×
13Thüringen~200K0.92×
14Sachsen~300K0.91×
15Berlin~300K0.87×
16Hamburg~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Drawing, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drawing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drawing audience
#·InterestCategoryAffinity×
01PaintingArts & Culture3.10×
02PhotographyArts & Culture2.10×
03CraftsHome & Garden1.95×
04NatureHome & Garden1.93×
05Do it yourself (DIY)Home & Garden1.90×
06HotelsTravel & Leisure1.84×
07FamilyKids & Family1.80×
08CosmeticsBeauty & Wellness1.79×
09Discount storesShopping1.75×
10DesignHome & Garden1.74×
11CookingFood & Beverages1.73×
12Current eventsArts & Culture1.72×
13dB’sMusic & Radio1.67×
14Politics and social issuesPolitics & Society1.67×
15InstagramInternet & Social Media1.66×
16Online shoppingShopping1.65×
17Fitness and wellnessSports1.64×
18YouTubeMovies & TV1.63×
19ShoppingShopping1.62×
20BusinessBusiness & Career1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drawing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drawing audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.00×
ExtroversionTHRILL1.69×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drawing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
Luxury OrientationPREMIUM1.02×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drawing have in Germany?

Drawing has an estimated audience of 7,062,015 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drawing fans?

61.1% of Drawing fans are female, 38.9% are male, with an average age of 35.7 years.

03

Which brands do Drawing fans like most?

Drawing fans show strongest brand affinity for dB’s (1.67×), Painting (3.1×), and Shopping (1.62×) over the country average.

04

Where do Drawing fans live in Germany?

Drawing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Drawing fans also like?

Beyond Drawing itself, the audience over-indexes on Painting (3.1×), Shopping (1.62×), Design (1.74×), and Photography (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Drawing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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