Drawing Audience in United Kingdom
Drawing has an estimated audience of 9,961,249 people in United Kingdom. 61.4% are female, 38.6% are male, average age 42.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Birds, Free software, Communication design, Helicopter, Bee.
The average Drawing fan in United Kingdom is 42.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Birds, Free software, Communication design, with strongest over-indexing on Birds (1.62× the country average). Demographically, the Drawing audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Drawing fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 42.7 |
| Estimated audience size | 9,961,249 |
Audience persona
The typical Drawing fan in United Kingdom is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Birds.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 4,936,825 | 0.53× |
| South East | 1,204,946 | 0.9× |
| Yorkshire and the Humber | 1,204,641 | 1.51× |
| Wales | 900,167 | 1.58× |
| Scotland | 792,846 | 0.88× |
| East of England | 742,812 | 0.82× |
| West Midlands | 660,783 | 1.55× |
| South West | 656,075 | 0.8× |
| East Midlands | 589,740 | 0.84× |
| North West | 475,798 | 0.45× |
| North East | 442,272 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birds | 1.62× | Pets & Animals |
| Free software | 1.62× | Technology & Electronics |
| Communication design | 1.65× | Business & Career |
| Helicopter | 1.71× | Cars & Mobility |
| Bee | 1.53× | Pets & Animals |
| Power tool | 1.51× | Home & Garden |
| Conceptual art | 1.56× | Arts & Culture |
| Husband | 1.62× | Kids & Family |
| Caravan | 1.61× | Music & Radio |
| YouTube Music | 1.54× | Internet & Social Media |
| Welding | 1.6× | Home & Garden |
| Reptiles | 1.57× | Pets & Animals |
| Minivans | 1.82× | Cars & Mobility |
| David Harbour | 1.61× | Movies & TV |
| Plastic arts | 1.52× | Arts & Culture |
| Frankenstein (1931 film) | 1.73× | Movies & TV |
| Sculpture | 1.6× | Arts & Culture |
| Resin | 1.57× | Technology & Electronics |
| Writing implement | 1.97× | Literature |
| Miami | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.31 |
| Price Sensitivity | PREMIUM | 1.29 |
| Indulgence | JOY | 1.28 |
| Early Adopter Mentality | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
See Drawing audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Drawing have in United Kingdom?
Drawing has an estimated audience of 9,961,249 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Drawing fans?
61.4% of Drawing fans are female, 38.6% are male, with an average age of 42.7 years.
Which brands do Drawing fans like most?
Drawing fans show strongest brand affinity for Birds (1.62×), Free software (1.62×), and Communication design (1.65×) over the country average.
Where do Drawing fans live in United Kingdom?
Drawing fans in United Kingdom are most concentrated in England (reach 4,936,825), South East (reach 1,204,946), and Yorkshire and the Humber (reach 1,204,641). These three regions account for the largest share of the active audience.
What other brands do Drawing fans also like?
Beyond Drawing itself, the audience over-indexes on Free software (1.62×), Communication design (1.65×), Helicopter (1.71×), and Bee (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.