A data profile of the people who buy, follow and care about Yayoi Kusama in United Kingdom — modelled from more than twelve digital signal sources. Yayoi Kusama has an estimated audience of 3,792,060 people in United Kingdom.
Yayoi Kusama has an estimated audience of 3,792,060 people in United Kingdom. 62.3% are female, 37.7% are male, average age 43.4. Top brand affinities: Damien Hirst, Frida Kahlo, Georgia O'Keeffe, Tate Britain, Do it yourself (DIY).
Top brand affinities include Damien Hirst, Frida Kahlo, Georgia O'Keeffe, with strongest over-indexing on Damien Hirst (52.56× the country average).
Demographically, the Yayoi Kusama audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Yayoi Kusama fan in United Kingdom is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Damien Hirst.
The key figures that characterise the Yayoi Kusama profile in United Kingdom.
62.3% are female, 37.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.4 |
| Estimated audience size | 3,792,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Yayoi Kusama audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 31.4% |
| Germany | 18.1% |
The strongest cross-interests of the Yayoi Kusama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Damien Hirst | Arts & Culture | 52.56× | ||
| 02 | Georgia O'Keeffe | Arts & Culture | 36.40× | ||
| 03 | Frida Kahlo | Arts & Culture | 33.74× | ||
| 04 | Centre Georges Pompidou | Arts & Culture | 24.80× | ||
| 05 | Buccellati | Fashion & Accessoires | 20.99× | ||
| 06 | Cubism | Arts & Culture | 20.00× | ||
| 07 | Venice Biennale | Movies & TV | 19.93× | ||
| 08 | Van Gogh Museum | Arts & Culture | 18.13× | ||
| 09 | Frieze Art Fair | Arts & Culture | 15.24× | ||
| 10 | Solomon R. Guggenheim Museum | Arts & Culture | 12.82× | ||
| 11 | Tate Britain | Arts & Culture | 10.63× | ||
| 12 | Art auction | Arts & Culture | 9.58× | ||
| 13 | Royal Academy of Arts | Arts & Culture | 7.43× | ||
| 14 | National Gallery | Arts & Culture | 7.24× | ||
| 15 | British Museum | Arts & Culture | 6.56× | ||
| 16 | Saatchi Gallery | Arts & Culture | 5.78× | ||
| 17 | Victoria and Albert Museum | Arts & Culture | 5.01× | ||
| 18 | Art exhibition | Arts & Culture | 3.47× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.92× | ||
| 20 | Fine art | Business & Career | 2.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.92× | |
| Design Affinity | PREMIUM | 1.85× | |
| Urban Lifestyle | OPEN | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Yayoi Kusama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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