A data profile of the people who buy, follow and care about Yayoi Kusama in Germany — modelled from more than twelve digital signal sources. Yayoi Kusama has an estimated audience of 2,190,254 people in Germany.
Yayoi Kusama has an estimated audience of 2,190,254 people in Germany. 54.7% are female, 45.3% are male, average age 43.6. Top brand affinities: Jeff Koons, HMV, Takashi Murakami, Damien Hirst, Andy Warhol.
Top brand affinities include Jeff Koons, HMV, Takashi Murakami, with strongest over-indexing on Jeff Koons (227.62× the country average).
Demographically, the Yayoi Kusama audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Yayoi Kusama fan in Germany is balanced, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Jeff Koons.
The key figures that characterise the Yayoi Kusama profile in Germany.
54.7% are female, 45.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 43.6 |
| Estimated audience size | 2,190,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Yayoi Kusama audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 31.4% |
| Germany | 18.1% |
The strongest cross-interests of the Yayoi Kusama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HMV | Music & Radio | 276.93× | ||
| 02 | Jeff Koons | Arts & Culture | 227.62× | ||
| 03 | Takashi Murakami | Arts & Culture | 151.91× | ||
| 04 | Damien Hirst | Arts & Culture | 90.22× | ||
| 05 | Keith Haring | Arts & Culture | 38.78× | ||
| 06 | Andy Warhol | Arts & Culture | 30.77× | ||
| 07 | Wassily Kandinsky | Arts & Culture | 20.50× | ||
| 08 | Zaha Hadid | Arts & Culture | 20.00× | ||
| 09 | Kemal Sunal | Movies & TV | 20.00× | ||
| 10 | Helmut Newton | Arts & Culture | 20.00× | ||
| 11 | Veuve Clicquot | Food & Beverages | 18.33× | ||
| 12 | Cindy Crawford | Fashion & Accessoires | 17.93× | ||
| 13 | Paul Klee | Arts & Culture | 16.81× | ||
| 14 | Miroslav Klose | Sports | 15.37× | ||
| 15 | Gerhard Richter | Arts & Culture | 15.00× | ||
| 16 | Frida Kahlo | Arts & Culture | 12.87× | ||
| 17 | Jonas Kaufmann | Music & Radio | 11.22× | ||
| 18 | Candle | Home & Garden | 6.77× | ||
| 19 | Der Tagesspiegel | News | 6.48× | ||
| 20 | Picture book | Literature | 4.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.82× | |
| Quality Awareness | PREMIUM | 2.00× | |
| Design Affinity | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Yayoi Kusama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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