A data profile of the people who buy, follow and care about Wassily Kandinsky in Germany — modelled from more than twelve digital signal sources. Wassily Kandinsky has an estimated audience of 239,080 people in Germany.
The average Wassily Kandinsky fan in Germany is 44.0 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Origin, Gabriele Münter, August Macke, with strongest over-indexing on Origin (117.32× the country average).
Demographically, the Wassily Kandinsky audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wassily Kandinsky fan in Germany is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Origin.
The key figures that characterise the Wassily Kandinsky profile in Germany.
55.7% are female, 44.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.0 |
| Estimated audience size | 239,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Wassily Kandinsky audience comes from Germany.
| Country | Share |
|---|---|
| Argentina | 12.4% |
| United States | 9.6% |
| Germany | 6.7% |
Where the Wassily Kandinsky audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~50K | 1.30× | |
| 02 | Thüringen | ~7K | 1.15× | |
| 03 | Sachsen | ~10K | 1.13× | |
| 04 | Mecklenburg-Vorpommern | ~5K | 1.12× | |
| 05 | Sachsen-Anhalt | ~7K | 1.09× | |
| 06 | Saarland | ~3K | 1.04× | |
| 07 | Brandenburg | ~8K | 1.03× | |
| 08 | Bremen | ~2K | 1.03× | |
| 09 | Berlin | ~10K | 1.01× | |
| 10 | Rheinland-Pfalz | ~10K | 0.94× | |
| 11 | Nordrhein-Westfalen | ~50K | 0.91× | |
| 12 | Hessen | ~20K | 0.87× | |
| 13 | Schleswig-Holstein | ~8K | 0.85× | |
| 14 | Baden-Württemberg | ~30K | 0.83× | |
| 15 | Niedersachsen | ~20K | 0.82× | |
| 16 | Hamburg | ~5K | 0.81× |
The strongest cross-interests of the Wassily Kandinsky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierre-Auguste Renoir | Arts & Culture | 178.35× | ||
| 02 | Gabriele Münter | Arts & Culture | 147.76× | ||
| 03 | August Macke | Arts & Culture | 141.82× | ||
| 04 | Origin | Music & Radio | 117.32× | ||
| 05 | Cryptopsy | Music & Radio | 117.32× | ||
| 06 | Musée Picasso | Arts & Culture | 107.97× | ||
| 07 | Moscow State University | Business & Career | 95.89× | ||
| 08 | Henri Matisse | Arts & Culture | 95.41× | ||
| 09 | Paul Klee | Arts & Culture | 77.33× | ||
| 10 | Jackson Pollock | Arts & Culture | 60.81× | ||
| 11 | Gustav Klimt | Arts & Culture | 59.08× | ||
| 12 | Crockett & Jones | Fashion & Accessoires | 58.67× | ||
| 13 | Orbital (band) | Music & Radio | 54.54× | ||
| 14 | Mark Rothko | Arts & Culture | 40.23× | ||
| 15 | David Hockney | Arts & Culture | 33.04× | ||
| 16 | Georgia O'Keeffe | Arts & Culture | 30.99× | ||
| 17 | Magyar Televízió | Technology & Electronics | 26.59× | ||
| 18 | Ballet shoe | Fashion & Accessoires | 23.63× | ||
| 19 | Yayoi Kusama | Arts & Culture | 20.50× | ||
| 20 | Spreadshirt | Fashion & Accessoires | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.14× | |
| Mindfulness | BALANCE | 1.63× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| DIY Mentality | THRILL | 1.01× | |
| Price Sensitivity | PREMIUM | 1.04× |
Wassily Kandinsky has an estimated audience of 239,080 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
55.7% of Wassily Kandinsky fans are female, 44.3% are male, with an average age of 44.0 years.
Wassily Kandinsky fans show strongest brand affinity for Origin (117.32×), Gabriele Münter (147.76×), and August Macke (141.82×) over the country average.
Wassily Kandinsky fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Wassily Kandinsky itself, the audience over-indexes on Gabriele Münter (147.76×), August Macke (141.82×), Gustav Klimt (59.08×), and Paul Klee (77.33×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Wassily Kandinsky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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