Rascasse Audience Intelligence

Paul Klee Audience in Germany

A data profile of the people who buy, follow and care about Paul Klee in Germany — modelled from more than twelve digital signal sources. Paul Klee has an estimated audience of 371,374 people in Germany.

#24among Painter in Germany#3048among Person in Germany#172in Arts & Culture

The average Paul Klee fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jackson Pollock, Mark Rothko, Diego Rivera, with strongest over-indexing on Jackson Pollock (396.26× the country average).

Demographically, the Paul Klee audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paul Klee fan in Germany is more female, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jackson Pollock.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Klee profile in Germany.

Audience size
371K
in Germany
Gender
61.1%♀
38.9% male
Age
40.6
average years
Country rank
#14879
Person in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Klee fans

61.1% are female, 38.9% are male, average age 40.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Paul Klee audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age40.6
Estimated audience size371,374
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Paul Klee audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3918%
40-4916%
50+29%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Paul Klee audience comes from Germany.

Worldwide audience distribution share by country for Paul Klee
CountryShare
Germany16.2%
United States13.8%
Switzerland10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Klee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paul Klee fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.43×
02Bayern~70K1.13×
03Sachsen~20K1.12×
04Hamburg~9K1.10×
05Brandenburg~10K1.07×
06Sachsen-Anhalt~10K1.05×
07Thüringen~9K1.02×
08Bremen~3K1.00×
09Nordrhein-Westfalen~80K0.98×
10Niedersachsen~30K0.90×
11Schleswig-Holstein~10K0.90×
12Baden-Württemberg~40K0.89×
13Saarland~4K0.87×
14Hessen~20K0.86×
15Mecklenburg-Vorpommern~6K0.86×
16Rheinland-Pfalz~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Paul Klee, Germany
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Klee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Klee audience
#·InterestCategoryAffinity×
01Jackson PollockArts & Culture396.26×
02Mark RothkoArts & Culture392.33×
03Musée PicassoArts & Culture373.01×
04Marcel DuchampArts & Culture359.47×
05Diego RiveraArts & Culture325.47×
06Gabriele MünterArts & Culture206.19×
07August MackeArts & Culture202.05×
08Georgia O'KeeffeArts & Culture149.29×
09African SafariTravel & Leisure145.73×
10Cotton On KidsShopping117.45×
11Henri MatisseArts & Culture82.54×
12David HockneyArts & Culture56.62×
13Ballet shoeFashion & Accessoires52.96×
14Wassily KandinskyArts & Culture52.49×
15SpreadshirtFashion & Accessoires43.33×
16Gustav KlimtArts & Culture32.52×
17Gerhard RichterArts & Culture27.20×
18Yayoi KusamaArts & Culture16.81×
19Phillips (auctioneers)Shopping16.17×
20FlyeralarmHome & Garden11.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Klee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Klee audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.87×
Design AffinityPREMIUM1.51×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Klee audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Social Media UsageJOY0.83×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Klee have in Germany?

Paul Klee has an estimated audience of 371,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paul Klee fans?

61.1% of Paul Klee fans are female, 38.9% are male, with an average age of 40.6 years.

03

Which brands do Paul Klee fans like most?

Paul Klee fans show strongest brand affinity for Jackson Pollock (396.26×), Mark Rothko (392.33×), and Diego Rivera (325.47×) over the country average.

04

Where do Paul Klee fans live in Germany?

Paul Klee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Klee fans also like?

Beyond Paul Klee itself, the audience over-indexes on Mark Rothko (392.33×), Diego Rivera (325.47×), Gabriele Münter (206.19×), and August Macke (202.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Painter audiences in Germany

See Paul Klee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paul Klee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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