Flyeralarm Audience in Germany
Flyeralarm has an estimated audience of 2,923,557 people in Germany. 63.9% are female, 36.1% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kieser Training, Progressive rock, Artistic inspiration, Gil Ofarim, Product design.
The average Flyeralarm fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kieser Training, Progressive rock, Artistic inspiration, with strongest over-indexing on Kieser Training (26.52× the country average). Demographically, the Flyeralarm audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Flyeralarm fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 38.8 |
| Estimated audience size | 2,923,557 |
Audience persona
The typical Flyeralarm fan in Germany is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 635,955 | 1.35× |
| Nordrhein-Westfalen | 632,222 | 0.99× |
| Baden-Württemberg | 502,504 | 1.26× |
| Niedersachsen | 264,292 | 0.93× |
| Hessen | 232,788 | 1.04× |
| Rheinland-Pfalz | 158,483 | 1.08× |
| Sachsen | 126,177 | 0.88× |
| Berlin | 126,043 | 0.96× |
| Schleswig-Holstein | 103,644 | 0.99× |
| Hamburg | 75,551 | 1.14× |
| Brandenburg | 68,892 | 0.76× |
| Thüringen | 68,394 | 0.92× |
| Sachsen-Anhalt | 56,338 | 0.74× |
| Mecklenburg-Vorpommern | 45,634 | 0.82× |
| Saarland | 35,831 | 1× |
| Bremen | 28,223 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 26.52× | Sports |
| Progressive rock | 2.96× | Music & Radio |
| Artistic inspiration | 1.91× | Arts & Culture |
| Gil Ofarim | 1.75× | Music & Radio |
| Product design | 1.63× | Business & Career |
| Škoda Kodiaq | 1.85× | Cars & Mobility |
| Natural rubber | 1.89× | Cars & Mobility |
| Ipekyol | 2.44× | Shopping |
| Home Delivery | 1.58× | Food & Beverages |
| Information sensitivity | 2.96× | Technology & Electronics |
| Cachorro | 1.84× | Pets & Animals |
| Jeremy Wade | 5.12× | Literature |
| Huck (magazine) | 4.59× | Internet & Social Media |
| Centurion (film) | 2.44× | Movies & TV |
| Wolverine (comics) | 2.51× | Literature |
| Coworking | 1.74× | Business & Career |
| Indigenous Australian art | 2.46× | Arts & Culture |
| Goon | 2.43× | Movies & TV |
| Hobby Lobby | 2.64× | Home & Garden |
| MS Mode | 2.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.94 |
| Design Affinity | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.9% |
| Italy | 10.3% |
| Austria | 6.3% |
See Flyeralarm audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Flyeralarm have in Germany?
Flyeralarm has an estimated audience of 2,923,557 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Flyeralarm fans?
63.9% of Flyeralarm fans are female, 36.1% are male, with an average age of 38.8 years.
Which brands do Flyeralarm fans like most?
Flyeralarm fans show strongest brand affinity for Kieser Training (26.52×), Progressive rock (2.96×), and Artistic inspiration (1.91×) over the country average.
Where do Flyeralarm fans live in Germany?
Flyeralarm fans in Germany are most concentrated in Bayern (reach 635,955), Nordrhein-Westfalen (reach 632,222), and Baden-Württemberg (reach 502,504). These three regions account for the largest share of the active audience.
What other brands do Flyeralarm fans also like?
Beyond Flyeralarm itself, the audience over-indexes on Progressive rock (2.96×), Artistic inspiration (1.91×), Gil Ofarim (1.75×), and Product design (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flyeralarm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.