Flyeralarm Audience in Germany
Flyeralarm has an estimated audience of 2,923,557 people in Germany. 63.9% are female, 36.1% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Spreadshirt, Print on demand, JACK & JONES, Tipico, Drop shipping.
The average Flyeralarm fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Spreadshirt, Print on demand, JACK & JONES, with strongest over-indexing on Spreadshirt (35.96× the country average). Demographically, the Flyeralarm audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Flyeralarm fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 38.8 |
| Estimated audience size | 2,923,557 |
Audience persona
The typical Flyeralarm fan in Germany is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Spreadshirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 635,955 | 1.35× |
| Nordrhein-Westfalen | 632,222 | 0.99× |
| Baden-Württemberg | 502,504 | 1.26× |
| Niedersachsen | 264,292 | 0.93× |
| Hessen | 232,788 | 1.04× |
| Rheinland-Pfalz | 158,483 | 1.08× |
| Sachsen | 126,177 | 0.88× |
| Berlin | 126,043 | 0.96× |
| Schleswig-Holstein | 103,644 | 0.99× |
| Hamburg | 75,551 | 1.14× |
| Brandenburg | 68,892 | 0.76× |
| Thüringen | 68,394 | 0.92× |
| Sachsen-Anhalt | 56,338 | 0.74× |
| Mecklenburg-Vorpommern | 45,634 | 0.82× |
| Saarland | 35,831 | 1× |
| Bremen | 28,223 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spreadshirt | 35.96× | Fashion & Accessoires |
| Print on demand | 34.03× | Home & Garden |
| JACK & JONES | 25.4× | Fashion & Accessoires |
| Tipico | 4.12× | Games |
| Drop shipping | 3.54× | Shopping |
| Gift wrapping | 6.68× | Home & Garden |
| Tagesschau | 1.72× | Movies & TV |
| Paul Klee | 13.35× | Arts & Culture |
| Etsy | 2.85× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Ryanair | 1.89× | Travel & Leisure |
| Art exhibition | 2.73× | Arts & Culture |
| Livemusic | 2.22× | Music & Radio |
| High school | 2.72× | Business & Career |
| Personalisation | 3.87× | Home & Garden |
| Tour de France | 3.63× | Sports |
| Sports betting | 4.14× | Games |
| Gift card | 2.66× | Shopping |
| Mike Shinoda | 12.54× | Music & Radio |
| Fressnapf | 2.17× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.94 |
| Design Affinity | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.9% |
| Italy | 10.3% |
| Austria | 6.3% |
See Flyeralarm audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Flyeralarm have in Germany?
Flyeralarm has an estimated audience of 2,923,557 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Flyeralarm fans?
63.9% of Flyeralarm fans are female, 36.1% are male, with an average age of 38.8 years.
Which brands do Flyeralarm fans like most?
Flyeralarm fans show strongest brand affinity for Spreadshirt (35.96×), Print on demand (34.03×), and JACK & JONES (25.4×) over the country average.
Where do Flyeralarm fans live in Germany?
Flyeralarm fans in Germany are most concentrated in Bayern (reach 635,955), Nordrhein-Westfalen (reach 632,222), and Baden-Württemberg (reach 502,504). These three regions account for the largest share of the active audience.
What other brands do Flyeralarm fans also like?
Beyond Flyeralarm itself, the audience over-indexes on Print on demand (34.03×), JACK & JONES (25.4×), Tipico (4.12×), and Drop shipping (3.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flyeralarm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.