Rascasse Audience Intelligence

Flyeralarm Target Market in Germany

A data profile of the people who buy, follow and care about Flyeralarm in Germany — modelled from more than twelve digital signal sources. Flyeralarm has an estimated audience of 3,161,157 people in Germany.

#240among Brand in Germany#160in Home & Garden

The average Flyeralarm fan in Germany is 39.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Spreadshirt, Print on demand, Tipico, with strongest over-indexing on Spreadshirt (62.47× the country average).

Demographically, the Flyeralarm audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flyeralarm fan in Germany is more female, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Spreadshirt.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flyeralarm profile in Germany.

Audience size
3.2M
in Germany
Gender
59.2%♀
40.8% male
Age
39.5
average years
Country rank
#1978
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Flyeralarm

59.2% are female, 40.8% are male, average age 39.5.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Flyeralarm audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age39.5
Estimated audience size3,161,157
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Flyeralarm audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Flyeralarm audience comes from Germany.

Worldwide audience distribution share by country for Flyeralarm
CountryShare
Germany76.7%
Italy9.2%
Austria6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flyeralarm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flyeralarm customers by region in Germany
#RegionReachAffinity×
01Bayern~700K1.37×
02Baden-Württemberg~500K1.26×
03Hamburg~80K1.16×
04Bremen~30K1.11×
05Rheinland-Pfalz~200K1.08×
06Hessen~200K1.05×
07Saarland~40K1.01×
08Nordrhein-Westfalen~700K0.99×
09Schleswig-Holstein~100K0.99×
10Niedersachsen~300K0.94×
11Berlin~100K0.93×
12Thüringen~70K0.93×
13Sachsen~100K0.90×
14Mecklenburg-Vorpommern~50K0.82×
15Brandenburg~70K0.76×
16Sachsen-Anhalt~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Flyeralarm, Germany
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flyeralarm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flyeralarm audience
#·InterestCategoryAffinity×
01SpreadshirtFashion & Accessoires62.47×
02Print on demandHome & Garden56.11×
03Paul KleeArts & Culture11.69×
04Mike ShinodaMusic & Radio11.46×
05Laser engravingHome & Garden8.14×
06Gift wrappingHome & Garden6.36×
07PersonalisationHome & Garden4.36×
08TipicoGames4.13×
09Office suppliesBusiness & Career3.92×
10Robert RedfordMovies & TV3.46×
11Art jewelryFashion & Accessoires3.23×
12Unique GiftsShopping2.93×
13EtsyFashion & Accessoires2.58×
14Gift cardShopping2.52×
15HugendubelShopping2.32×
16Tour de FranceSports2.31×
17Drop shippingShopping2.15×
18French BulldogPets & Animals2.09×
19Labrador RetrieverPets & Animals1.97×
20RyanairTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flyeralarm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flyeralarm audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.17×
Pet OwnershipJOY1.55×
ExtroversionTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flyeralarm audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.93×
Healthy LifestyleBALANCE1.00×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Flyeralarm's target market in Germany?

Flyeralarm's target market in Germany covers an estimated 3,161,157 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Flyeralarm customers?

59.2% of the Flyeralarm audience are female, 40.8% are male, with an average age of 39.5 years.

03

Which brands do Flyeralarm fans like most?

Flyeralarm fans show strongest brand affinity for Spreadshirt (62.47×), Print on demand (56.11×), and Tipico (4.13×) over the country average.

04

Where do Flyeralarm fans live in Germany?

Flyeralarm fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Flyeralarm fans also like?

Beyond Flyeralarm itself, the audience over-indexes on Print on demand (56.11×), Tipico (4.13×), Gift wrapping (6.36×), and Robert Redford (3.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Flyeralarm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flyeralarm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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