Rascasse Audience Intelligence

Personalisation Audience in Germany

A data profile of the people who buy, follow and care about Personalisation in Germany — modelled from more than twelve digital signal sources. Personalisation has an estimated audience of 2,406,789 people in Germany.

#1637among Topic in Germany#225in Home & Garden

The average Personalisation fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 3D printing, Engraving, Thingiverse, with strongest over-indexing on 3D printing (13.27× the country average).

Demographically, the Personalisation audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personalisation fan in Germany is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for 3D printing.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personalisation profile in Germany.

Audience size
2.4M
in Germany
Gender
68.5%♀
31.5% male
Age
37.6
average years
Country rank
#2754
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personalisation fans

68.5% are female, 31.5% are male, average age 37.6.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Personalisation audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age37.6
Estimated audience size2,406,789
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Personalisation audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Personalisation audience comes from Germany.

Worldwide audience distribution share by country for Personalisation
CountryShare
United States40.6%
United Kingdom6.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personalisation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personalisation fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.18×
02Bremen~20K1.09×
03Hessen~200K1.08×
04Bayern~400K1.05×
05Thüringen~60K1.04×
06Saarland~30K1.03×
07Nordrhein-Westfalen~500K1.02×
08Hamburg~60K1.02×
09Baden-Württemberg~300K0.98×
10Mecklenburg-Vorpommern~40K0.97×
11Rheinland-Pfalz~100K0.96×
12Sachsen-Anhalt~60K0.96×
13Brandenburg~70K0.95×
14Niedersachsen~200K0.93×
15Sachsen~100K0.93×
16Schleswig-Holstein~80K0.93×
Fig. 06

Affinity by region

Affinity by region — Personalisation, Germany
0.93×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personalisation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personalisation audience
#·InterestCategoryAffinity×
01Laser engravingHome & Garden14.62×
02Made to measureFashion & Accessoires13.38×
033D printingTechnology & Electronics13.27×
04EngravingHome & Garden12.00×
05ThingiverseArts & Culture10.54×
06FlyeralarmHome & Garden4.36×
07Art jewelryFashion & Accessoires4.24×
08Personalised GiftsHome & Garden4.20×
09Birthday GiftsKids & Family3.99×
10Handmade GiftsKids & Family3.74×
11Tabletop role-playing gameGames3.67×
12Unique GiftsShopping3.33×
13DrillHome & Garden3.31×
14Machine toolHome & Garden3.21×
15Handmade CraftsKids & Family2.66×
16MetalworkingHome & Garden2.50×
17Gift shopHome & Garden2.46×
18Home constructionHome & Garden1.98×
19Home repairHome & Garden1.82×
20Architecture & DesignBusiness & Career1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personalisation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personalisation audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.13×
Early Adopter MentalityPOWER1.33×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personalisation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Sports ActivityPOWER0.94×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personalisation have in Germany?

Personalisation has an estimated audience of 2,406,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personalisation fans?

68.5% of Personalisation fans are female, 31.5% are male, with an average age of 37.6 years.

03

Which brands do Personalisation fans like most?

Personalisation fans show strongest brand affinity for 3D printing (13.27×), Engraving (12×), and Thingiverse (10.54×) over the country average.

04

Where do Personalisation fans live in Germany?

Personalisation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Personalisation fans also like?

Beyond Personalisation itself, the audience over-indexes on Engraving (12×), Thingiverse (10.54×), Laser engraving (14.62×), and Flyeralarm (4.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Personalisation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personalisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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