Personalisation Audience in Germany
Personalisation has an estimated audience of 2,406,789 people in Germany. 68.5% are female, 31.5% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 3D printing, Engraving, Thingiverse, Natural World, Laser engraving.
The average Personalisation fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 3D printing, Engraving, Thingiverse, with strongest over-indexing on 3D printing (13.27× the country average). Demographically, the Personalisation audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Personalisation fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 37.6 |
| Estimated audience size | 2,406,789 |
Audience persona
The typical Personalisation fan in Germany is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for 3D printing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 540,589 | 1.03× |
| Bayern | 410,774 | 1.06× |
| Baden-Württemberg | 343,810 | 1.05× |
| Hessen | 214,256 | 1.17× |
| Niedersachsen | 210,240 | 0.9× |
| Berlin | 149,177 | 1.39× |
| Rheinland-Pfalz | 109,203 | 0.91× |
| Sachsen | 99,259 | 0.84× |
| Schleswig-Holstein | 68,105 | 0.79× |
| Brandenburg | 65,352 | 0.88× |
| Thüringen | 58,990 | 0.96× |
| Hamburg | 56,728 | 1.04× |
| Sachsen-Anhalt | 50,575 | 0.81× |
| Mecklenburg-Vorpommern | 38,215 | 0.83× |
| Saarland | 34,399 | 1.16× |
| Bremen | 29,904 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 13.27× | Technology & Electronics |
| Engraving | 12× | Home & Garden |
| Thingiverse | 10.54× | Arts & Culture |
| Natural World | 2.62× | Fashion & Accessoires |
| Laser engraving | 14.62× | Home & Garden |
| Flyeralarm | 4.36× | Home & Garden |
| Art jewelry | 4.24× | Fashion & Accessoires |
| Unique Gifts | 3.33× | Shopping |
| Drill | 3.31× | Home & Garden |
| Birthday Gifts | 3.99× | Kids & Family |
| Personalised Gifts | 4.2× | Home & Garden |
| Home construction | 1.98× | Home & Garden |
| Gift shop | 2.46× | Home & Garden |
| Made to measure | 13.38× | Fashion & Accessoires |
| Home repair | 1.82× | Home & Garden |
| Tabletop role-playing game | 3.67× | Games |
| Handmade Crafts | 2.66× | Kids & Family |
| Handmade Gifts | 3.74× | Kids & Family |
| Machine tool | 3.21× | Home & Garden |
| Metalworking | 2.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.12 |
| Travelling | THRILL | 1.91 |
| Sustainability | BALANCE | 1.68 |
| Creativity | OPEN | 1.57 |
| Sports Activity | POWER | 1.53 |
| Price Sensitivity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| United Kingdom | 6.8% |
| Germany | 4.5% |
See Personalisation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personalisation have in Germany?
Personalisation has an estimated audience of 2,406,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personalisation fans?
68.5% of Personalisation fans are female, 31.5% are male, with an average age of 37.6 years.
Which brands do Personalisation fans like most?
Personalisation fans show strongest brand affinity for 3D printing (13.27×), Engraving (12×), and Thingiverse (10.54×) over the country average.
Where do Personalisation fans live in Germany?
Personalisation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 540,589), Bayern (reach 410,774), and Baden-Württemberg (reach 343,810). These three regions account for the largest share of the active audience.
What other brands do Personalisation fans also like?
Beyond Personalisation itself, the audience over-indexes on Engraving (12×), Thingiverse (10.54×), Natural World (2.62×), and Laser engraving (14.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personalisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.