A data profile of the people who buy, follow and care about Personalisation in United Kingdom — modelled from more than twelve digital signal sources. Personalisation has an estimated audience of 3,612,622 people in United Kingdom.
The average Personalisation fan in United Kingdom is 45.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Engraving, Made to measure, 3D printing, with strongest over-indexing on Engraving (7.04× the country average).
Demographically, the Personalisation audience skews more female with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Personalisation fan in United Kingdom is more female, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Engraving.
The key figures that characterise the Personalisation profile in United Kingdom.
68.7% are female, 31.3% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 45.8 |
| Estimated audience size | 3,612,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Personalisation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 40.6% |
| United Kingdom | 6.8% |
| Germany | 4.5% |
Where the Personalisation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.28× | |
| 02 | East of England | ~400K | 1.20× | |
| 03 | East Midlands | ~300K | 1.09× | |
| 04 | Wales | ~200K | 1.03× | |
| 05 | Northern Ireland | ~100K | 1.03× | |
| 06 | England | ~2.5M | 1.01× | |
| 07 | South West | ~300K | 1.01× | |
| 08 | South East | ~500K | 0.99× | |
| 09 | Greater London | ~500K | 0.97× | |
| 10 | Scotland | ~300K | 0.93× | |
| 11 | North East | ~100K | 0.90× | |
| 12 | Yorkshire and the Humber | ~200K | 0.81× | |
| 13 | West Midlands | ~100K | 0.75× |
The strongest cross-interests of the Personalisation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Made to measure | Fashion & Accessoires | 9.47× | ||
| 02 | Laser engraving | Home & Garden | 8.47× | ||
| 03 | Engraving | Home & Garden | 7.04× | ||
| 04 | 3D printing | Technology & Electronics | 7.03× | ||
| 05 | Patio | Home & Garden | 2.20× | ||
| 06 | Cabinetry | Home & Garden | 2.04× | ||
| 07 | Garden furniture | Home & Garden | 2.02× | ||
| 08 | Living room | Home & Garden | 1.94× | ||
| 09 | Matalan | Shopping | 1.90× | ||
| 10 | Toolstation | Home & Garden | 1.86× | ||
| 11 | Dunelm | Home & Garden | 1.81× | ||
| 12 | B&Q | Shopping | 1.80× | ||
| 13 | Screwfix | Home & Garden | 1.71× | ||
| 14 | Chair | Home & Garden | 1.66× | ||
| 15 | Halfords | Cars & Mobility | 1.60× | ||
| 16 | Household | Home & Garden | 1.60× | ||
| 17 | Home Appliances | Home & Garden | 1.58× | ||
| 18 | Home Bargains | Shopping | 1.57× | ||
| 19 | Handicraft | Home & Garden | 1.56× | ||
| 20 | Bed | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Risk Appetite | THRILL | 0.98× | |
| Sports Activity | POWER | 0.98× |
Personalisation has an estimated audience of 3,612,622 people in United Kingdom, concentrated in England and North West.
68.7% of Personalisation fans are female, 31.3% are male, with an average age of 45.8 years.
Personalisation fans show strongest brand affinity for Engraving (7.04×), Made to measure (9.47×), and 3D printing (7.03×) over the country average.
Personalisation fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Personalisation itself, the audience over-indexes on Made to measure (9.47×), 3D printing (7.03×), Matalan (1.9×), and Toolstation (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Personalisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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