A data profile of the people who buy, follow and care about Engraving in United Kingdom — modelled from more than twelve digital signal sources. Engraving has an estimated audience of 6,772,952 people in United Kingdom.
The average Engraving fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Personalisation, Laser engraving, Local news, with strongest over-indexing on Personalisation (7.04× the country average).
Demographically, the Engraving audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Engraving fan in United Kingdom is more female, around 45.5 years old, with strong Individualism tendencies and a notable affinity for Personalisation.
The key figures that characterise the Engraving profile in United Kingdom.
61.3% are female, 38.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 45.5 |
| Estimated audience size | 6,772,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Engraving audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| India | 5.9% |
Where the Engraving audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.33× | |
| 02 | Yorkshire and the Humber | ~700K | 1.23× | |
| 03 | South East | ~1M | 1.16× | |
| 04 | England | ~5M | 1.12× | |
| 05 | Scotland | ~600K | 1.00× | |
| 06 | North East | ~300K | 0.99× | |
| 07 | Wales | ~400K | 0.98× | |
| 08 | South West | ~500K | 0.97× | |
| 09 | East of England | ~600K | 0.96× | |
| 10 | Northern Ireland | ~200K | 0.96× | |
| 11 | East Midlands | ~400K | 0.88× | |
| 12 | North West | ~500K | 0.72× |
The strongest cross-interests of the Engraving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laser engraving | Home & Garden | 12.90× | ||
| 02 | Personalisation | Home & Garden | 7.04× | ||
| 03 | Canvas print | Home & Garden | 4.06× | ||
| 04 | Wood carving | Home & Garden | 3.57× | ||
| 05 | Political science | Business & Career | 2.26× | ||
| 06 | Handmade | Home & Garden | 2.23× | ||
| 07 | Ornamental plant | Home & Garden | 2.01× | ||
| 08 | Local news | News | 1.83× | ||
| 09 | Mother's Day | Kids & Family | 1.82× | ||
| 10 | Forestry | Home & Garden | 1.81× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.80× | ||
| 12 | Valentine's Day | Kids & Family | 1.79× | ||
| 13 | Houseplant | Home & Garden | 1.78× | ||
| 14 | Cappuccino | Food & Beverages | 1.76× | ||
| 15 | Wikipedia | Internet & Social Media | 1.72× | ||
| 16 | Innovation | Business & Career | 1.60× | ||
| 17 | Mobile home | Cars & Mobility | 1.60× | ||
| 18 | Britney Spears | Music & Radio | 1.56× | ||
| 19 | Volunteering | Politics & Society | 1.53× | ||
| 20 | Public transport | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.34× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Career Orientation | POWER | 0.90× |
Engraving has an estimated audience of 6,772,952 people in United Kingdom, concentrated in England and South East.
61.3% of Engraving fans are female, 38.7% are male, with an average age of 45.5 years.
Engraving fans show strongest brand affinity for Personalisation (7.04×), Laser engraving (12.9×), and Local news (1.83×) over the country average.
Engraving fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Engraving itself, the audience over-indexes on Laser engraving (12.9×), Local news (1.83×), Wikipedia (1.72×), and Wood carving (3.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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