A data profile of the people who buy, follow and care about Engraving in India — modelled from more than twelve digital signal sources. Engraving has an estimated audience of 5,549,065 people in India.
Engraving has an estimated audience of 5,549,065 people in India. 23.7% are female, 76.3% are male, average age 31.6. Top brand affinities: Personalisation, Instant messaging, Wikipedia, Anthropology, Tibet.
Top brand affinities include Personalisation, Instant messaging, Wikipedia, with strongest over-indexing on Personalisation (10.67× the country average).
Demographically, the Engraving audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Engraving fan in India is more male, around 31.6 years old, with strong Individualism tendencies and a notable affinity for Personalisation.
The key figures that characterise the Engraving profile in India.
23.7% are female, 76.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 31.6 |
| Estimated audience size | 5,549,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Engraving audience comes from India.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| India | 5.9% |
The strongest cross-interests of the Engraving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personalisation | Home & Garden | 10.67× | ||
| 02 | Denzel Washington | Movies & TV | 6.68× | ||
| 03 | Ryan Gosling | Movies & TV | 3.99× | ||
| 04 | Tibet | Travel & Leisure | 3.36× | ||
| 05 | Monarchy | Politics & Society | 3.13× | ||
| 06 | Anne Hathaway | Movies & TV | 2.97× | ||
| 07 | Anthropology | Business & Career | 2.70× | ||
| 08 | Virtual reality | Technology & Electronics | 2.64× | ||
| 09 | Tom Cruise | Movies & TV | 2.49× | ||
| 10 | Instant messaging | Internet & Social Media | 2.47× | ||
| 11 | Wikipedia | Internet & Social Media | 2.36× | ||
| 12 | Macau | Travel & Leisure | 2.35× | ||
| 13 | Animal rights | Politics & Society | 2.35× | ||
| 14 | Brad Pitt | Movies & TV | 2.22× | ||
| 15 | Satire | Literature | 2.14× | ||
| 16 | Private equity | Business & Career | 2.00× | ||
| 17 | Video editing | Technology & Electronics | 1.77× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 19 | Podcast | Music & Radio | 1.58× | ||
| 20 | Innovation | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 4.17× | |
| Quality Awareness | PREMIUM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.70× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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