Engraving Audience in Germany
Engraving has an estimated audience of 1,978,394 people in Germany. 55.5% are female, 44.5% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, CAC 40, Stradivarius, Unique Gifts, Škoda Kodiaq.
The average Engraving fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, CAC 40, Stradivarius, with strongest over-indexing on Rossmann (1.56× the country average). Demographically, the Engraving audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Engraving fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.8 |
| Estimated audience size | 1,978,394 |
Audience persona
The typical Engraving fan in Germany is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,800 | 1.27× |
| Bayern | 336,497 | 1.06× |
| Baden-Württemberg | 292,543 | 1.08× |
| Niedersachsen | 206,421 | 1.07× |
| Hessen | 142,582 | 0.95× |
| Rheinland-Pfalz | 105,450 | 1.06× |
| Sachsen | 93,009 | 0.96× |
| Berlin | 72,081 | 0.81× |
| Schleswig-Holstein | 63,026 | 0.89× |
| Brandenburg | 58,546 | 0.95× |
| Sachsen-Anhalt | 51,307 | 1× |
| Thüringen | 46,723 | 0.93× |
| Hamburg | 43,327 | 0.97× |
| Mecklenburg-Vorpommern | 35,734 | 0.95× |
| Saarland | 22,824 | 0.94× |
| Bremen | 18,693 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.56× | Shopping |
| CAC 40 | 1.88× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Škoda Kodiaq | 2.16× | Cars & Mobility |
| Cachorro | 3.24× | Pets & Animals |
| Information sensitivity | 4.63× | Technology & Electronics |
| Time (magazine) | 1.59× | News |
| Este, Veneto | 1.81× | Travel & Leisure |
| Bank account | 2.06× | Business & Career |
| Ipekyol | 2.79× | Shopping |
| KLIX (AM) | 1.57× | Music & Radio |
| Coworking | 2.41× | Business & Career |
| Sixx | 1.87× | Movies & TV |
| Home Delivery | 1.65× | Food & Beverages |
| Vocal harmony | 4.38× | Music & Radio |
| Kieser Training | 2.07× | Sports |
| Justice | 1.83× | Politics & Society |
| Jaguar F-Pace | 3.12× | Cars & Mobility |
| Japanese domestic market | 2.19× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.66 |
| Design Affinity | PREMIUM | 1.57 |
| Family Orientation | CONSERVATISM | 1.45 |
| Price Sensitivity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.37 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| India | 5.9% |
See Engraving audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Engraving have in Germany?
Engraving has an estimated audience of 1,978,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Engraving fans?
55.5% of Engraving fans are female, 44.5% are male, with an average age of 39.8 years.
Which brands do Engraving fans like most?
Engraving fans show strongest brand affinity for Rossmann (1.56×), CAC 40 (1.88×), and Stradivarius (1.97×) over the country average.
Where do Engraving fans live in Germany?
Engraving fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,800), Bayern (reach 336,497), and Baden-Württemberg (reach 292,543). These three regions account for the largest share of the active audience.
What other brands do Engraving fans also like?
Beyond Engraving itself, the audience over-indexes on CAC 40 (1.88×), Stradivarius (1.97×), Unique Gifts (1.53×), and Škoda Kodiaq (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.