Engraving Audience in Germany
Engraving has an estimated audience of 1,978,394 people in Germany. 55.5% are female, 44.5% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gift wrapping, Personalisation, Tagesschau, Art jewelry, Gift card.
The average Engraving fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gift wrapping, Personalisation, Tagesschau, with strongest over-indexing on Gift wrapping (13.71× the country average). Demographically, the Engraving audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Engraving fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.8 |
| Estimated audience size | 1,978,394 |
Audience persona
The typical Engraving fan in Germany is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Gift wrapping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,800 | 1.27× |
| Bayern | 336,497 | 1.06× |
| Baden-Württemberg | 292,543 | 1.08× |
| Niedersachsen | 206,421 | 1.07× |
| Hessen | 142,582 | 0.95× |
| Rheinland-Pfalz | 105,450 | 1.06× |
| Sachsen | 93,009 | 0.96× |
| Berlin | 72,081 | 0.81× |
| Schleswig-Holstein | 63,026 | 0.89× |
| Brandenburg | 58,546 | 0.95× |
| Sachsen-Anhalt | 51,307 | 1× |
| Thüringen | 46,723 | 0.93× |
| Hamburg | 43,327 | 0.97× |
| Mecklenburg-Vorpommern | 35,734 | 0.95× |
| Saarland | 22,824 | 0.94× |
| Bremen | 18,693 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gift wrapping | 13.71× | Home & Garden |
| Personalisation | 11.25× | Home & Garden |
| Tagesschau | 2.59× | Movies & TV |
| Art jewelry | 6.79× | Fashion & Accessoires |
| Gift card | 5.39× | Shopping |
| Rossmann | 2.36× | Shopping |
| Pets | 1.71× | Pets & Animals |
| Maine Coon | 3.93× | Pets & Animals |
| Family | 1.66× | Kids & Family |
| Livemusic | 2.56× | Music & Radio |
| Automobiles | 1.62× | Cars & Mobility |
| Transfermarkt | 2.17× | Sports |
| Vacations | 2.07× | Travel & Leisure |
| IKEA | 1.57× | Home & Garden |
| H&M | 1.62× | Shopping |
| Breuninger | 2.2× | Fashion & Accessoires |
| Westdeutscher Rundfunk | 2.63× | Movies & TV |
| Airbnb | 1.72× | Travel & Leisure |
| Hygiene | 2.32× | Beauty & Wellness |
| Alexander Ovechkin | 23.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.66 |
| Design Affinity | PREMIUM | 1.57 |
| Family Orientation | CONSERVATISM | 1.45 |
| Price Sensitivity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.37 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| India | 5.9% |
See Engraving audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Engraving have in Germany?
Engraving has an estimated audience of 1,978,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Engraving fans?
55.5% of Engraving fans are female, 44.5% are male, with an average age of 39.8 years.
Which brands do Engraving fans like most?
Engraving fans show strongest brand affinity for Gift wrapping (13.71×), Personalisation (11.25×), and Tagesschau (2.59×) over the country average.
Where do Engraving fans live in Germany?
Engraving fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,800), Bayern (reach 336,497), and Baden-Württemberg (reach 292,543). These three regions account for the largest share of the active audience.
What other brands do Engraving fans also like?
Beyond Engraving itself, the audience over-indexes on Personalisation (11.25×), Tagesschau (2.59×), Art jewelry (6.79×), and Gift card (5.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.