Rascasse Audience Intelligence

Engraving Audience in Germany

A data profile of the people who buy, follow and care about Engraving in Germany — modelled from more than twelve digital signal sources. Engraving has an estimated audience of 1,978,394 people in Germany.

#1953among Topic in Germany#266in Home & Garden

The average Engraving fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Personalisation, Laser engraving, Gift wrapping, with strongest over-indexing on Personalisation (12× the country average).

Demographically, the Engraving audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Engraving fan in Germany is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Personalisation.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engraving profile in Germany.

Audience size
2M
in Germany
Gender
55.5%♀
44.5% male
Age
39.8
average years
Country rank
#3395
Topic in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engraving fans

55.5% are female, 44.5% are male, average age 39.8.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Engraving audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age39.8
Estimated audience size1,978,394
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Engraving audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Engraving audience comes from Germany.

Worldwide audience distribution share by country for Engraving
CountryShare
United States30.6%
United Kingdom7.2%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engraving audience in Germany is strongest.

Fig. 05

Top regions by affinity

Engraving fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.23×
02Bremen~20K1.12×
03Baden-Württemberg~300K1.10×
04Rheinland-Pfalz~100K1.06×
05Bayern~300K1.05×
06Niedersachsen~200K1.05×
07Sachsen-Anhalt~50K1.00×
08Saarland~20K0.99×
09Hessen~100K0.97×
10Brandenburg~60K0.96×
11Mecklenburg-Vorpommern~40K0.96×
12Hamburg~40K0.95×
13Sachsen~90K0.94×
14Thüringen~50K0.93×
15Schleswig-Holstein~60K0.90×
16Berlin~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Engraving, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engraving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engraving audience
#·InterestCategoryAffinity×
01Laser engravingHome & Garden20.25×
02PersonalisationHome & Garden12.00×
03Gift wrappingHome & Garden9.70×
04Art jewelryFashion & Accessoires6.20×
05Hugh GrantMovies & TV5.36×
06Gift cardShopping3.90×
07Non-alcoholic beverageFood & Beverages3.69×
08Unique GiftsShopping3.00×
09Flower bouquetHome & Garden2.78×
10PillowHome & Garden2.78×
11DrawingHome & Garden2.06×
12HugendubelShopping1.99×
13TagesschauMovies & TV1.86×
14NatureHome & Garden1.86×
15TattoosFashion & Accessoires1.76×
16RossmannShopping1.66×
17TK MaxxShopping1.66×
18VacationsTravel & Leisure1.63×
19DeichmannShopping1.57×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engraving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engraving audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.99×
ExtroversionTHRILL1.87×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engraving audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Healthy LifestyleBALANCE0.86×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engraving have in Germany?

Engraving has an estimated audience of 1,978,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Engraving fans?

55.5% of Engraving fans are female, 44.5% are male, with an average age of 39.8 years.

03

Which brands do Engraving fans like most?

Engraving fans show strongest brand affinity for Personalisation (12×), Laser engraving (20.25×), and Gift wrapping (9.7×) over the country average.

04

Where do Engraving fans live in Germany?

Engraving fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Engraving fans also like?

Beyond Engraving itself, the audience over-indexes on Laser engraving (20.25×), Gift wrapping (9.7×), Art jewelry (6.2×), and Tagesschau (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Engraving audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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