Gift card Audience in Germany
Gift card has an estimated audience of 4,651,728 people in Germany. 68.8% are female, 31.2% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Gift wrapping, Birthday Gifts, Payment card, Gift basket, Child development.
The average Gift card fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Gift wrapping, Birthday Gifts, Payment card, with strongest over-indexing on Gift wrapping (19.38× the country average). Demographically, the Gift card audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gift card fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 36.4 |
| Estimated audience size | 4,651,728 |
Audience persona
The typical Gift card fan in Germany is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Gift wrapping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,065,905 | 1.05× |
| Bayern | 755,955 | 1.01× |
| Hessen | 644,127 | 1.82× |
| Baden-Württemberg | 623,380 | 0.98× |
| Niedersachsen | 444,960 | 0.98× |
| Berlin | 319,336 | 1.54× |
| Rheinland-Pfalz | 239,719 | 1.03× |
| Sachsen | 208,174 | 0.91× |
| Schleswig-Holstein | 132,656 | 0.79× |
| Brandenburg | 114,039 | 0.79× |
| Hamburg | 112,540 | 1.07× |
| Sachsen-Anhalt | 97,137 | 0.81× |
| Thüringen | 94,889 | 0.8× |
| Mecklenburg-Vorpommern | 60,898 | 0.69× |
| Saarland | 44,424 | 0.78× |
| Bremen | 38,039 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gift wrapping | 19.38× | Home & Garden |
| Birthday Gifts | 13.14× | Kids & Family |
| Payment card | 29.83× | Fashion & Accessoires |
| Gift basket | 35.3× | Home & Garden |
| Child development | 4.49× | Business & Career |
| Primark | 3.67× | Shopping |
| Infant clothing | 4.73× | Kids & Family |
| Infant bodysuit | 5.28× | Kids & Family |
| Diaper bag | 6.09× | Kids & Family |
| Flower bouquet | 4.33× | Home & Garden |
| Pre-kindergarten | 4.5× | Kids & Family |
| Baby powder | 5.78× | Kids & Family |
| Deichmann | 2.72× | Shopping |
| Shopping | 1.65× | Shopping |
| Baby food | 3.61× | Kids & Family |
| Personalised Gifts | 6.2× | Home & Garden |
| Design | 1.65× | Home & Garden |
| Rossmann | 2.36× | Shopping |
| Babywearing | 5.12× | Kids & Family |
| Parental leave | 4.57× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.58 |
| Creativity | OPEN | 1.52 |
| Sustainability | BALANCE | 1.51 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Individualism | JOY | 1.34 |
| Price Sensitivity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 11.4% |
| United Kingdom | 5.9% |
See Gift card audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gift card have in Germany?
Gift card has an estimated audience of 4,651,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gift card fans?
68.8% of Gift card fans are female, 31.2% are male, with an average age of 36.4 years.
Which brands do Gift card fans like most?
Gift card fans show strongest brand affinity for Gift wrapping (19.38×), Birthday Gifts (13.14×), and Payment card (29.83×) over the country average.
Where do Gift card fans live in Germany?
Gift card fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,065,905), Bayern (reach 755,955), and Hessen (reach 644,127). These three regions account for the largest share of the active audience.
What other brands do Gift card fans also like?
Beyond Gift card itself, the audience over-indexes on Birthday Gifts (13.14×), Payment card (29.83×), Gift basket (35.3×), and Child development (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gift card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.