Gift card Audience in Germany
A data profile of the people who buy, follow and care about Gift card in Germany — modelled from more than twelve digital signal sources. Gift card has an estimated audience of 4,651,728 people in Germany.
The average Gift card fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gift wrapping, Birthday Gifts, Payment card, with strongest over-indexing on Gift wrapping (19.38× the country average).
Demographically, the Gift card audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gift card fan in Germany is more female, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Gift wrapping.
At a glance
The key figures that characterise the Gift card profile in Germany.
Search interest · 12-month trend
Demographics of Gift card fans
68.8% are female, 31.2% are male, average age 36.4.
Gender split
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 36.4 |
| Estimated audience size | 4,651,728 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Gift card audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 11.4% |
| United Kingdom | 5.9% |
Geography
Where the Gift card audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~600K | 1.61× | |
| 02 | Berlin | ~300K | 1.39× | |
| 03 | Nordrhein-Westfalen | ~1M | 1.04× | |
| 04 | Hamburg | ~100K | 1.04× | |
| 05 | Rheinland-Pfalz | ~200K | 1.01× | |
| 06 | Bayern | ~800K | 1.00× | |
| 07 | Baden-Württemberg | ~600K | 0.98× | |
| 08 | Bremen | ~40K | 0.98× | |
| 09 | Niedersachsen | ~400K | 0.97× | |
| 10 | Sachsen | ~200K | 0.96× | |
| 11 | Sachsen-Anhalt | ~100K | 0.92× | |
| 12 | Thüringen | ~100K | 0.91× | |
| 13 | Brandenburg | ~100K | 0.90× | |
| 14 | Saarland | ~50K | 0.90× | |
| 15 | Schleswig-Holstein | ~100K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~70K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gift card audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift basket | Home & Garden | 35.30× | ||
| 02 | Payment card | Fashion & Accessoires | 29.83× | ||
| 03 | Gift wrapping | Home & Garden | 19.38× | ||
| 04 | Birthday Gifts | Kids & Family | 13.14× | ||
| 05 | Personalised Gifts | Home & Garden | 6.20× | ||
| 06 | Diaper bag | Kids & Family | 6.09× | ||
| 07 | Baby powder | Kids & Family | 5.78× | ||
| 08 | Infant bodysuit | Kids & Family | 5.28× | ||
| 09 | Babywearing | Kids & Family | 5.12× | ||
| 10 | Infant clothing | Kids & Family | 4.73× | ||
| 11 | Parental leave | Kids & Family | 4.57× | ||
| 12 | Pre-kindergarten | Kids & Family | 4.50× | ||
| 13 | Child development | Business & Career | 4.49× | ||
| 14 | Flower bouquet | Home & Garden | 4.33× | ||
| 15 | Primark | Shopping | 3.67× | ||
| 16 | Baby food | Kids & Family | 3.61× | ||
| 17 | Deichmann | Shopping | 2.72× | ||
| 18 | Rossmann | Shopping | 2.36× | ||
| 19 | Shopping | Shopping | 1.65× | ||
| 20 | Design | Home & Garden | 1.65× |
Personality of the Gift card audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.20× | |
| Creativity | OPEN | 1.67× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Community Orientation | OPEN | 0.82× | |
| Extroversion | THRILL | 0.88× |
Frequently asked questions
How many fans does Gift card have in Germany?
Gift card has an estimated audience of 4,651,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gift card fans?
68.8% of Gift card fans are female, 31.2% are male, with an average age of 36.4 years.
Which brands do Gift card fans like most?
Gift card fans show strongest brand affinity for Gift wrapping (19.38×), Birthday Gifts (13.14×), and Payment card (29.83×) over the country average.
Where do Gift card fans live in Germany?
Gift card fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Gift card fans also like?
Beyond Gift card itself, the audience over-indexes on Birthday Gifts (13.14×), Payment card (29.83×), Gift basket (35.3×), and Child development (4.49×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gift card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.