A data profile of the people who buy, follow and care about Gift card in United Kingdom — modelled from more than twelve digital signal sources. Gift card has an estimated audience of 5,672,479 people in United Kingdom.
The average Gift card fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Millie Bobby Brown, Expensive Taste, Travel Adventures, with strongest over-indexing on Millie Bobby Brown (4.44× the country average).
Demographically, the Gift card audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gift card fan in United Kingdom is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Gift card profile in United Kingdom.
70.7% are female, 29.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.5 |
| Estimated audience size | 5,672,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Gift card audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 11.4% |
| United Kingdom | 5.9% |
Where the Gift card audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.53× | |
| 02 | Yorkshire and the Humber | ~600K | 1.34× | |
| 03 | Wales | ~400K | 1.23× | |
| 04 | North East | ~200K | 1.11× | |
| 05 | Scotland | ~500K | 1.01× | |
| 06 | England | ~4.5M | 1.00× | |
| 07 | East Midlands | ~400K | 0.94× | |
| 08 | South East | ~700K | 0.92× | |
| 09 | East of England | ~400K | 0.86× | |
| 10 | South West | ~400K | 0.84× | |
| 11 | Northern Ireland | ~100K | 0.78× | |
| 12 | North West | ~300K | 0.50× |
The strongest cross-interests of the Gift card audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 4.44× | ||
| 02 | Purchase discount | Shopping | 3.33× | ||
| 03 | Expensive Taste | Business & Career | 3.25× | ||
| 04 | Home Renovations | Home & Garden | 3.08× | ||
| 05 | Travel Adventures | Travel & Leisure | 2.83× | ||
| 06 | Sky Bet | Games | 1.82× | ||
| 07 | Betfred | Games | 1.78× | ||
| 08 | Toolstation | Home & Garden | 1.77× | ||
| 09 | Home Bargains | Shopping | 1.65× | ||
| 10 | Dunelm | Home & Garden | 1.65× | ||
| 11 | National Lottery (United Kingdom) | Games | 1.63× | ||
| 12 | Flower | Home & Garden | 1.61× | ||
| 13 | Holiday | Travel & Leisure | 1.57× | ||
| 14 | Argos (retailer) | Shopping | 1.57× | ||
| 15 | Daily Mirror | News | 1.55× | ||
| 16 | Infant | Kids & Family | 1.53× | ||
| 17 | Parent | Kids & Family | 1.53× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.52× | ||
| 19 | Toys | Games | 1.51× | ||
| 20 | Daily Express | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| Price Sensitivity | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.68× |
Gift card has an estimated audience of 5,672,479 people in United Kingdom, concentrated in England and South East.
70.7% of Gift card fans are female, 29.3% are male, with an average age of 43.5 years.
Gift card fans show strongest brand affinity for Millie Bobby Brown (4.44×), Expensive Taste (3.25×), and Travel Adventures (2.83×) over the country average.
Gift card fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gift card itself, the audience over-indexes on Expensive Taste (3.25×), Travel Adventures (2.83×), Holiday (1.57×), and Toolstation (1.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gift card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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