Rascasse Audience Intelligence

Gift card Audience in United States

A data profile of the people who buy, follow and care about Gift card in United States — modelled from more than twelve digital signal sources. Gift card has an estimated audience of 25,406,448 people in United States.

#818among Topic in United States#56in Shopping

The average Gift card fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Express, Debit card, nasas curiosity mars rover, with strongest over-indexing on American Express (2.9× the country average).

Demographically, the Gift card audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gift card fan in United States is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for American Express.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gift card profile in United States.

Audience size
25.4M
in United States
Gender
67.3%♀
32.7% male
Age
41.0
average years
Country rank
#1207
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gift card fans

67.3% are female, 32.7% are male, average age 41.0.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Gift card audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.0
Estimated audience size25,406,448
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Gift card audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Gift card audience comes from United States.

Worldwide audience distribution share by country for Gift card
CountryShare
United States26.5%
Japan11.4%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gift card audience in United States is strongest.

Fig. 05

Top regions by affinity

Gift card fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~900K1.33×
02California~3.5M1.30×
03Texas~3M1.28×
04Georgia~1M1.26×
05Florida~2M1.25×
06New York~1.5M1.21×
07Pennsylvania~1M1.14×
08Louisiana~400K1.12×
09Nevada~300K1.12×
10Delaware~80K1.11×
11Illinois~900K1.10×
12North Carolina~800K1.10×
13Arizona~600K1.10×
14Maryland~500K1.10×
15South Carolina~400K1.10×
16Mississippi~200K1.10×
17Alabama~400K1.08×
18Kentucky~300K1.08×
19Michigan~700K1.07×
20Ohio~800K1.06×
21Virginia~700K1.06×
22Indiana~500K1.06×
23Connecticut~300K1.06×
24West Virginia~100K1.04×
25Tennessee~500K1.03×
26Arkansas~200K1.03×
27Massachusetts~500K1.02×
28Oklahoma~300K1.02×
29Missouri~400K0.99×
30Kansas~200K0.97×
31Nebraska~100K0.97×
32New Mexico~100K0.97×
33Washington~500K0.94×
34Rhode Island~80K0.93×
35Colorado~400K0.90×
36Oregon~300K0.90×
37Utah~200K0.88×
38Minnesota~300K0.87×
39Iowa~200K0.87×
40Idaho~100K0.87×
41Wisconsin~300K0.86×
42New Hampshire~90K0.86×
43Washington, District of Columbia~70K0.86×
44North Dakota~40K0.86×
45Hawaii~90K0.85×
46South Dakota~50K0.84×
47Alaska~40K0.82×
48Maine~70K0.76×
49Vermont~30K0.74×
50Montana~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Gift card, United States
0.71×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gift card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gift card audience
#·InterestCategoryAffinity×
01Fruit BouquetsFood & Beverages9.05×
02nasas curiosity mars roverTechnology & Electronics8.87×
03GiftCards.comWebsite / Newspaper / Magazine7.08×
04The Truman ShowMovies & TV5.26×
05The Ultimate GiftMovies & TV3.71×
06The Hunt (2012 film)Movies & TV3.71×
07American ExpressBusiness & Career2.90×
08Purple (magazine)Arts & Culture2.66×
09Debit cardBusiness & Career2.19×
10Birthday GiftsKids & Family2.04×
11Gift wrappingHome & Garden1.97×
12Brokerage firmBusiness & Career1.96×
13LotteryGames1.82×
14Unique GiftsShopping1.59×
15VoucherShopping1.59×
16Infant bodysuitKids & Family1.55×
17Organic productFood & Beverages1.54×
18Chumba CasinoTravel & Leisure1.54×
19Gift shopHome & Garden1.51×
20Wedding anniversaryKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gift card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gift card audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.17×
Convenience OrientationPREMIUM1.01×
Community OrientationOPEN0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gift card audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
DIY MentalityTHRILL0.62×
Early Adopter MentalityPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gift card have in United States?

Gift card has an estimated audience of 25,406,448 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gift card fans?

67.3% of Gift card fans are female, 32.7% are male, with an average age of 41.0 years.

03

Which brands do Gift card fans like most?

Gift card fans show strongest brand affinity for American Express (2.9×), Debit card (2.19×), and nasas curiosity mars rover (8.87×) over the country average.

04

Where do Gift card fans live in United States?

Gift card fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Gift card fans also like?

Beyond Gift card itself, the audience over-indexes on Debit card (2.19×), nasas curiosity mars rover (8.87×), Purple (magazine) (2.66×), and Organic product (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Gift card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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