Gift card Audience in United States

Gift card logo

Gift card has an estimated audience of 25,406,448 people in United States. 67.3% are female, 32.7% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: American Express, Debit card, nasas curiosity mars rover, Purple (magazine), Organic product.

The average Gift card fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include American Express, Debit card, nasas curiosity mars rover, with strongest over-indexing on American Express (2.9× the country average). Demographically, the Gift card audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Gift card fans

Demographic split for Gift card audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.0
Estimated audience size25,406,448

Audience persona

The typical Gift card fan in United States is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for American Express.

Top regions in United States

Top regions ranked by reach for Gift card in United States
RegionReachAffinity
California3,938,0851.41×
Texas2,803,2851.28×
Florida2,236,7681.3×
New York1,771,3871.25×
Georgia1,027,2161.31×
Illinois966,3201.14×
Pennsylvania965,0411.13×
New Jersey934,2131.45×
North Carolina847,6841.11×
Ohio832,2971.06×
Michigan710,6051.07×
Virginia659,8411.07×
Arizona571,5131.1×
Massachusetts535,2481.07×
Tennessee525,6551.03×
Washington512,2821.01×
Indiana498,8211.07×
Maryland488,5571.12×
South Carolina419,2801.1×
Missouri406,0470.99×
Alabama384,9531.08×
Colorado379,3200.95×
Louisiana357,1601.09×
Kentucky356,7221.12×
Wisconsin331,2300.87×
Minnesota305,6290.84×
Oklahoma291,4431.03×
Nevada287,6481.17×
Connecticut269,9701.06×
Oregon266,5140.92×
Mississippi214,2391.02×
Arkansas210,1111×
Utah208,2840.92×
Kansas190,2320.95×
Iowa172,0250.82×
Nebraska124,3000.98×
New Mexico118,9810.93×
West Virginia116,9400.99×
Idaho107,3430.84×
Hawaii92,0720.84×
New Hampshire81,4930.81×
Rhode Island73,5070.91×
Delaware71,9631.03×
Washington, District of Columbia65,5480.86×
Maine64,0250.7×
Montana46,2590.66×
South Dakota45,6590.78×
North Dakota42,0250.81×
Alaska38,6670.71×
Vermont29,7750.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gift card audience
BrandAffinityCategory
American Express2.9×Business & Career
Debit card2.19×Business & Career
nasas curiosity mars rover8.87×Technology & Electronics
Purple (magazine)2.66×Arts & Culture
Organic product1.54×Food & Beverages
Gift shop1.51×Home & Garden
The Ultimate Gift3.71×Movies & TV
The Truman Show5.26×Movies & TV
Lottery1.82×Games
Infant bodysuit1.55×Kids & Family
Unique Gifts1.59×Shopping
Voucher1.59×Shopping
Gift wrapping1.97×Home & Garden
Birthday Gifts2.04×Kids & Family
Chumba Casino1.54×Travel & Leisure
GiftCards.com7.08×
Fruit Bouquets9.05×Food & Beverages
Brokerage firm1.96×Business & Career
Wedding anniversary1.51×Kids & Family
Kendra Scott1.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gift card audience
TraitClusterScore
Price SensitivityPREMIUM1.34
Family OrientationCONSERVATISM1.2
IndulgenceJOY1.13
TravellingTHRILL1.12
ExtroversionTHRILL1.11
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Gift card
CountryShare
United States26.5%
Japan11.4%
United Kingdom5.9%

See Gift card audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Gift card have in United States?

Gift card has an estimated audience of 25,406,448 people in United States, concentrated in California and Texas.

What is the gender split and age of Gift card fans?

67.3% of Gift card fans are female, 32.7% are male, with an average age of 41.0 years.

Which brands do Gift card fans like most?

Gift card fans show strongest brand affinity for American Express (2.9×), Debit card (2.19×), and nasas curiosity mars rover (8.87×) over the country average.

Where do Gift card fans live in United States?

Gift card fans in United States are most concentrated in California (reach 3,938,085), Texas (reach 2,803,285), and Florida (reach 2,236,768). These three regions account for the largest share of the active audience.

What other brands do Gift card fans also like?

Beyond Gift card itself, the audience over-indexes on Debit card (2.19×), nasas curiosity mars rover (8.87×), Purple (magazine) (2.66×), and Organic product (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.