Rascasse Audience Intelligence

Debit card Audience in United States

A data profile of the people who buy, follow and care about Debit card in United States — modelled from more than twelve digital signal sources. Debit card has an estimated audience of 14,907,813 people in United States.

#1591among Topic in United States#244in Business & Career

The average Debit card fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Flights, Dollar General, Payment system, with strongest over-indexing on Google Flights (3.27× the country average).

Demographically, the Debit card audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Debit card fan in United States is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Google Flights.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Debit card profile in United States.

Audience size
14.9M
in United States
Gender
53.2%♀
46.8% male
Age
41.7
average years
Country rank
#2345
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Debit card fans

53.2% are female, 46.8% are male, average age 41.7.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Debit card audience in United States
MetricValue
Female53.2%
Male46.8%
Average age41.7
Estimated audience size14,907,813
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Debit card audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Debit card audience comes from United States.

Worldwide audience distribution share by country for Debit card
CountryShare
United States19.0%
India6.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Debit card audience in United States is strongest.

Fig. 05

Top regions by affinity

Debit card fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.68×
02Louisiana~300K1.61×
03Arkansas~200K1.42×
04Georgia~600K1.33×
05Alabama~300K1.33×
06Washington, District of Columbia~50K1.22×
07Oklahoma~200K1.21×
08Texas~1.5M1.19×
09Kentucky~200K1.16×
10North Carolina~500K1.14×
11New York~900K1.12×
12West Virginia~80K1.12×
13Nevada~200K1.11×
14Missouri~300K1.10×
15Kansas~100K1.10×
16South Carolina~200K1.09×
17Illinois~500K1.08×
18Indiana~300K1.08×
19New Mexico~80K1.06×
20Michigan~400K1.05×
21Ohio~500K1.02×
22Tennessee~300K1.02×
23Maryland~300K1.02×
24Pennsylvania~500K1.01×
25Virginia~400K1.01×
26Hawaii~60K1.01×
27Delaware~40K1.01×
28Florida~1M0.99×
29Minnesota~200K0.99×
30Iowa~100K0.96×
31California~1.5M0.95×
32Nebraska~70K0.95×
33New Jersey~400K0.93×
34North Dakota~30K0.92×
35Arizona~300K0.91×
36Wisconsin~200K0.89×
37South Dakota~30K0.89×
38Connecticut~100K0.88×
39Alaska~30K0.88×
40Rhode Island~40K0.85×
41Oregon~100K0.83×
42Massachusetts~200K0.82×
43Colorado~200K0.78×
44Montana~30K0.78×
45Vermont~20K0.78×
46Washington~200K0.76×
47Idaho~60K0.76×
48Maine~40K0.76×
49Utah~90K0.71×
50New Hampshire~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Debit card, United States
0.70×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Debit card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Debit card audience
#·InterestCategoryAffinity×
01Stored-value cardShopping12.59×
02Home equity loanBusiness & Career5.57×
03Mobile bankingBusiness & Career5.29×
04Payment systemShopping5.04×
05Deposit accountBusiness & Career4.10×
06Google FlightsTravel & Leisure3.27×
07CashBusiness & Career3.25×
08LabCorpHealth2.95×
09Credit (finance)Business & Career2.36×
10Savannah GuthrieMovies & TV2.36×
11Dollar GeneralShopping2.09×
12Credit cardsBusiness & Career2.00×
13ChaseBusiness & Career1.98×
14Google DriveTechnology & Electronics1.92×
15Wells FargoBusiness & Career1.84×
16Capital OneBusiness & Career1.80×
17BankingBusiness & Career1.77×
18Concurrent Versions SystemTechnology & Electronics1.73×
19T-MobileTechnology & Electronics1.63×
20Sam's ClubShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Debit card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Debit card audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
Career OrientationPOWER1.38×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Debit card audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Design AffinityPREMIUM0.71×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Debit card have in United States?

Debit card has an estimated audience of 14,907,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Debit card fans?

53.2% of Debit card fans are female, 46.8% are male, with an average age of 41.7 years.

03

Which brands do Debit card fans like most?

Debit card fans show strongest brand affinity for Google Flights (3.27×), Dollar General (2.09×), and Payment system (5.04×) over the country average.

04

Where do Debit card fans live in United States?

Debit card fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Debit card fans also like?

Beyond Debit card itself, the audience over-indexes on Dollar General (2.09×), Payment system (5.04×), Deposit account (4.1×), and LabCorp (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Debit card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Debit card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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