Debit card Audience in United States

Debit card logo

Debit card has an estimated audience of 14,907,813 people in United States. 53.2% are female, 46.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Google Flights, Dollar General, Payment system, Deposit account, Credit cards.

The average Debit card fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Flights, Dollar General, Payment system, with strongest over-indexing on Google Flights (3.27× the country average). Demographically, the Debit card audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Debit card fans

Demographic split for Debit card audience in United States
MetricValue
Female53.2%
Male46.8%
Average age41.7
Estimated audience size14,907,813

Audience persona

The typical Debit card fan in United States is balanced, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Debit card in United States
RegionReachAffinity
California1,634,8601×
Texas1,510,7831.18×
Florida1,067,3581.06×
New York1,013,4731.22×
Georgia631,2021.37×
Illinois555,8391.12×
North Carolina541,6071.21×
Pennsylvania516,7451.03×
Ohio480,7191.05×
Michigan421,9291.08×
New Jersey355,6000.94×
Virginia352,7160.97×
Tennessee326,1551.09×
Louisiana323,0781.68×
Indiana302,2841.11×
Arizona292,0490.96×
Alabama284,6661.37×
Maryland270,0041.05×
Missouri261,0891.09×
Massachusetts249,8840.85×
South Carolina246,7731.1×
Washington238,1000.8×
Mississippi219,4761.79×
Kentucky219,0341.17×
Minnesota216,3351.01×
Oklahoma215,5061.3×
Wisconsin184,7250.82×
Colorado179,4020.76×
Arkansas179,2991.46×
Nevada158,4691.1×
Kansas133,7481.14×
Oregon130,3490.76×
Connecticut127,8150.85×
Iowa114,1890.93×
Utah86,7190.65×
West Virginia76,6761.1×
New Mexico76,3991.02×
Nebraska67,4500.9×
Hawaii64,1791×
Washington, District of Columbia54,8681.22×
Idaho48,2680.65×
Delaware41,4651.01×
Maine36,5980.69×
Rhode Island36,4540.77×
New Hampshire34,2130.58×
Montana26,9220.65×
South Dakota25,1940.73×
North Dakota23,4430.77×
Alaska22,4760.7×
Vermont15,2160.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Debit card audience
BrandAffinityCategory
Google Flights3.27×Travel & Leisure
Dollar General2.09×Shopping
Payment system5.04×Shopping
Deposit account4.1×Business & Career
Credit cards2×Business & Career
LabCorp2.95×Health
Wells Fargo1.84×Business & Career
Google Drive1.92×Technology & Electronics
Banking1.77×Business & Career
Home equity loan5.57×Business & Career
Capital One1.8×Business & Career
Stored-value card12.59×Shopping
Chase (bank)2.02×Business & Career
Credit (finance)2.36×Business & Career
Mobile banking5.29×Business & Career
T-Mobile1.63×Technology & Electronics
Chase1.98×Business & Career
Cash3.25×Business & Career
Concurrent Versions System1.73×Technology & Electronics
Craigslist1.66×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Debit card audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Luxury OrientationPREMIUM1.53
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.27
ExtroversionTHRILL1.24
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Debit card
CountryShare
United States19.0%
India6.8%
United Kingdom4.3%

See Debit card audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Debit card have in United States?

Debit card has an estimated audience of 14,907,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Debit card fans?

53.2% of Debit card fans are female, 46.8% are male, with an average age of 41.7 years.

Which brands do Debit card fans like most?

Debit card fans show strongest brand affinity for Google Flights (3.27×), Dollar General (2.09×), and Payment system (5.04×) over the country average.

Where do Debit card fans live in United States?

Debit card fans in United States are most concentrated in California (reach 1,634,860), Texas (reach 1,510,783), and Florida (reach 1,067,358). These three regions account for the largest share of the active audience.

What other brands do Debit card fans also like?

Beyond Debit card itself, the audience over-indexes on Dollar General (2.09×), Payment system (5.04×), Deposit account (4.1×), and Credit cards (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Debit card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.