Rascasse Audience Intelligence

Cash Audience in United States

A data profile of the people who buy, follow and care about Cash in United States — modelled from more than twelve digital signal sources. Cash has an estimated audience of 15,430,082 people in United States.

#1530among Topic in United States#237in Business & Career

The average Cash fan in United States is 42.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Credit (finance), Driver's license, Online banking, with strongest over-indexing on Credit (finance) (2.91× the country average).

Demographically, the Cash audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cash fan in United States is more female, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Credit (finance).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cash profile in United States.

Audience size
15.4M
in United States
Gender
57.6%♀
42.4% male
Age
42.6
average years
Country rank
#2251
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cash fans

57.6% are female, 42.4% are male, average age 42.6.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Cash audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.6
Estimated audience size15,430,082
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Cash audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Cash audience comes from United States.

Worldwide audience distribution share by country for Cash
CountryShare
United States25.3%
India4.1%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cash audience in United States is strongest.

Fig. 05

Top regions by affinity

Cash fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K1.92×
02Mississippi~200K1.71×
03Louisiana~300K1.69×
04Oklahoma~300K1.50×
05Georgia~700K1.47×
06Alabama~300K1.38×
07South Carolina~300K1.23×
08North Carolina~600K1.21×
09Kentucky~200K1.19×
10Texas~1.5M1.17×
11Tennessee~400K1.16×
12West Virginia~80K1.12×
13Florida~1M1.11×
14Missouri~300K1.09×
15Nevada~200K1.05×
16Indiana~300K1.03×
17Kansas~100K1.03×
18Pennsylvania~500K1.02×
19Ohio~500K1.00×
20Maryland~300K0.99×
21New Mexico~80K0.98×
22Hawaii~70K0.98×
23Delaware~40K0.97×
24Virginia~400K0.96×
25North Dakota~30K0.96×
26Michigan~400K0.95×
27Alaska~30K0.95×
28Illinois~500K0.92×
29Arizona~300K0.92×
30California~1.5M0.91×
31Nebraska~70K0.91×
32Connecticut~100K0.90×
33South Dakota~30K0.90×
34New York~800K0.88×
35New Jersey~300K0.86×
36Iowa~100K0.86×
37Oregon~200K0.85×
38Washington~300K0.83×
39Minnesota~200K0.83×
40Wyoming~20K0.83×
41Washington, District of Columbia~40K0.81×
42Rhode Island~40K0.79×
43Wisconsin~200K0.78×
44Idaho~60K0.78×
45Montana~30K0.78×
46Colorado~200K0.77×
47Utah~100K0.73×
48Massachusetts~200K0.72×
49Maine~40K0.70×
50New Hampshire~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Cash, United States
0.68×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cash audience
#·InterestCategoryAffinity×
01Automated teller machineBusiness & Career6.15×
02Driver's licenseCars & Mobility4.04×
03Online bankingBusiness & Career3.85×
04Debit cardBusiness & Career3.25×
05Credit (finance)Business & Career2.91×
06Bank accountBusiness & Career2.87×
07Savings accountBusiness & Career2.70×
08CitibankBusiness & Career2.69×
09Credit unionBusiness & Career2.48×
10Diaper bagKids & Family2.05×
11Credit cardsBusiness & Career1.75×
12Financial servicesBusiness & Career1.71×
13BankingBusiness & Career1.65×
14Used carCars & Mobility1.64×
15Nordstrom rackFashion & Accessoires1.63×
16Pizza HutFood & Beverages1.61×
17GoogleInternet & Social Media1.59×
18United Parcel ServiceBusiness & Career1.58×
19GamblingGames1.53×
20Planet FitnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cash audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
Need for SecurityCONSERVATISM1.50×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cash audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.73×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cash have in United States?

Cash has an estimated audience of 15,430,082 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cash fans?

57.6% of Cash fans are female, 42.4% are male, with an average age of 42.6 years.

03

Which brands do Cash fans like most?

Cash fans show strongest brand affinity for Credit (finance) (2.91×), Driver's license (4.04×), and Online banking (3.85×) over the country average.

04

Where do Cash fans live in United States?

Cash fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cash fans also like?

Beyond Cash itself, the audience over-indexes on Driver's license (4.04×), Online banking (3.85×), Credit cards (1.75×), and Banking (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Cash audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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