Cash Audience in United States

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Cash has an estimated audience of 15,430,082 people in United States. 57.6% are female, 42.4% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Historic site.

The average Cash fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (13.01× the country average). Demographically, the Cash audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Cash fans

Demographic split for Cash audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.6
Estimated audience size15,430,082

Audience persona

The typical Cash fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Cash in United States
RegionReachAffinity
Texas1,733,2131.31×
California1,623,0300.96×
Florida1,322,4401.27×
New York899,6011.04×
Georgia783,3541.65×
North Carolina579,5651.25×
Pennsylvania559,5811.08×
Illinois497,7060.97×
Ohio481,6881.01×
Virginia395,5931.05×
Michigan387,4570.96×
Tennessee360,7301.17×
New Jersey359,5500.92×
Louisiana310,8421.56×
Arizona300,4050.95×
Alabama295,2991.37×
South Carolina290,5731.25×
Indiana285,3091.01×
Maryland283,9121.07×
Washington277,9570.9×
Missouri274,1871.1×
Massachusetts265,1660.87×
Oklahoma252,4891.47×
Arkansas226,2271.78×
Mississippi224,4371.77×
Kentucky206,6631.07×
Minnesota182,5060.83×
Colorado179,3020.74×
Wisconsin172,0690.74×
Nevada162,4851.09×
Oregon146,3400.83×
Connecticut143,5250.93×
Kansas119,3590.98×
Iowa102,0650.8×
Utah98,8420.72×
New Mexico74,1660.96×
Hawaii67,1601.01×
West Virginia66,2740.92×
Nebraska63,1510.82×
Idaho54,2910.7×
Washington, District of Columbia51,5711.11×
Delaware39,3510.92×
Rhode Island38,3660.78×
Maine35,9820.65×
New Hampshire35,4260.58×
Alaska28,4460.86×
North Dakota27,5060.87×
Montana26,3470.62×
South Dakota23,9660.67×
Vermont14,0350.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cash audience
BrandAffinityCategory
Goop13.01×Internet & Social Media
Governor of Michigan17.57×Politics & Society
Vocal harmony8.82×Music & Radio
Wok11.95×Food & Beverages
Historic site7.42×Arts & Culture
Grinch6.75×Movies & TV
Fairy godmother12.39×Literature
Cherish (group)17.28×Music & Radio
Hipster15.1×Politics & Society
Hibachi11.59×Food & Beverages
Google Home9.46×Technology & Electronics
headspace13.63×Health
Grace Slick12.45×Music & Radio
El Paso County, Colorado17.68×Travel & Leisure
TV Fanatic13.18×Movies & TV
No Escape (1994 film)12.86×Movies & TV
Guitarist (magazine)11.66×Music & Radio
Hardik Pandya14.91×Sports
Mathcore7.71×Music & Radio
Harlow10.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cash audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Quality AwarenessPREMIUM1.36
Family OrientationCONSERVATISM1.3
ExtroversionTHRILL1.29
Career OrientationPOWER1.27
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Cash
CountryShare
United States25.3%
India4.1%
Italy3.8%

See Cash audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cash have in United States?

Cash has an estimated audience of 15,430,082 people in United States, concentrated in Texas and California.

What is the gender split and age of Cash fans?

57.6% of Cash fans are female, 42.4% are male, with an average age of 42.6 years.

Which brands do Cash fans like most?

Cash fans show strongest brand affinity for Goop (13.01×), Governor of Michigan (17.57×), and Vocal harmony (8.82×) over the country average.

Where do Cash fans live in United States?

Cash fans in United States are most concentrated in Texas (reach 1,733,213), California (reach 1,623,030), and Florida (reach 1,322,440). These three regions account for the largest share of the active audience.

What other brands do Cash fans also like?

Beyond Cash itself, the audience over-indexes on Governor of Michigan (17.57×), Vocal harmony (8.82×), Wok (11.95×), and Historic site (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.