Automated teller machine Audience in United States

Automated teller machine logo

Automated teller machine has an estimated audience of 2,427,670 people in United States. 47.9% are female, 52.1% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Cash, Mobile banking, Personal finance, Debit card, Cash advance.

The average Automated teller machine fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cash, Mobile banking, Personal finance, with strongest over-indexing on Cash (6.15× the country average). Demographically, the Automated teller machine audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Automated teller machine fans

Demographic split for Automated teller machine audience in United States
MetricValue
Female47.9%
Male52.1%
Average age38.5
Estimated audience size2,427,670

Audience persona

The typical Automated teller machine fan in United States is balanced, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Cash.

Top regions in United States

Top regions ranked by reach for Automated teller machine in United States
RegionReachAffinity
California362,8551.36×
Texas272,0491.3×
New York206,2961.52×
Florida146,4280.89×
New Jersey84,8801.37×
Georgia83,3941.12×
Pennsylvania80,5590.99×
Illinois78,4050.97×
North Carolina75,7321.04×
Ohio63,7600.85×
Michigan58,3820.92×
Virginia53,6110.91×
Massachusetts48,9731.02×
Arizona44,6480.9×
Washington44,3910.91×
Louisiana40,8331.3×
Tennessee40,3130.83×
Maryland40,0060.96×
Indiana36,2360.82×
Alabama34,6391.02×
South Carolina34,5350.95×
Missouri30,7490.79×
Colorado30,5100.8×
Oklahoma29,6791.1×
Nevada28,3891.21×
Kentucky27,2750.9×
Wisconsin27,0570.74×
Minnesota26,0130.75×
Mississippi24,6591.23×
Oregon22,5690.81×
Connecticut21,8170.9×
Arkansas20,5001.02×
Maine19,3062.22×
Alaska17,5193.37×
Kansas15,5260.81×
Iowa15,3940.77×
Utah15,2490.7×
Hawaii14,8281.42×
Nebraska10,5480.87×
New Mexico10,1930.84×
West Virginia7,4710.66×
Washington, District of Columbia7,2060.99×
Idaho6,7260.55×
Rhode Island6,5380.85×
Delaware5,3230.79×
New Hampshire5,2320.55×
Montana4,7120.7×
North Dakota4,5280.91×
Vermont2,9230.69×
South Dakota2,5660.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automated teller machine audience
BrandAffinityCategory
Cash6.15×Business & Career
Mobile banking8.17×Business & Career
Personal finance1.67×Business & Career
Debit card4.83×Business & Career
Cash advance13.47×Business & Career
Bank of America2.26×Business & Career
Deposit account4.5×Business & Career
Banking1.99×Business & Career
Fossil fuel7.42×Politics & Society
Debit card cashback28.26×Business & Career
Capital One1.88×Business & Career
Chase (bank)2.22×Business & Career
Bank account4.03×Business & Career
Investment1.63×Business & Career
Breaking news1.64×Movies & TV
Finance1.52×Business & Career
T-Mobile1.74×Technology & Electronics
Wells Fargo1.72×Business & Career
Mobile game1.9×Games
Local news1.74×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automated teller machine audience
TraitClusterScore
Risk AppetiteTHRILL1.58
Quality AwarenessPREMIUM1.47
Need for SecurityCONSERVATISM1.43
Urban LifestyleOPEN1.34
Career OrientationPOWER1.34
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Automated teller machine
CountryShare
United States15.1%
Taiwan9.3%
Indonesia5.4%

See Automated teller machine audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Automated teller machine have in United States?

Automated teller machine has an estimated audience of 2,427,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Automated teller machine fans?

47.9% of Automated teller machine fans are female, 52.1% are male, with an average age of 38.5 years.

Which brands do Automated teller machine fans like most?

Automated teller machine fans show strongest brand affinity for Cash (6.15×), Mobile banking (8.17×), and Personal finance (1.67×) over the country average.

Where do Automated teller machine fans live in United States?

Automated teller machine fans in United States are most concentrated in California (reach 362,855), Texas (reach 272,049), and New York (reach 206,296). These three regions account for the largest share of the active audience.

What other brands do Automated teller machine fans also like?

Beyond Automated teller machine itself, the audience over-indexes on Mobile banking (8.17×), Personal finance (1.67×), Debit card (4.83×), and Cash advance (13.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automated teller machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.