Debit card cashback Audience in United States

Debit card cashback has an estimated audience of 317,781 people in United States. 49.7% are female, 50.3% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Finnair, Capital One, Indeed.com, Google Maps, Apple Pay.

The average Debit card cashback fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Capital One, Indeed.com, with strongest over-indexing on Finnair (675× the country average). Demographically, the Debit card cashback audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Debit card cashback fans

Demographic split for Debit card cashback audience in United States
MetricValue
Female49.7%
Male50.3%
Average age37.1
Estimated audience size317,781

Audience persona

The typical Debit card cashback fan in United States is balanced, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Debit card cashback in United States
RegionReachAffinity
California26,7620.77×
Texas20,4300.75×
New York17,2390.97×
Florida13,1080.61×
Georgia9,1230.93×
Illinois8,9680.85×
North Carolina8,2270.86×
Michigan7,7030.93×
Pennsylvania7,4550.7×
Ohio7,0550.72×
Washington6,7601.06×
Missouri6,1881.21×
Indiana6,0211.04×
Virginia5,7060.74×
Massachusetts5,2810.84×
Arizona5,2630.81×
New Jersey5,2000.64×
Oregon5,0421.38×
Maryland4,8510.89×
Alabama4,4000.99×
Tennessee4,3190.68×
Kentucky4,2011.05×
Oklahoma4,1291.17×
Colorado4,1220.82×
Louisiana4,0821×
Utah3,9161.38×
Arkansas3,8641.48×
South Carolina3,6570.76×
Wisconsin3,2110.67×
Kansas3,1941.28×
Nevada3,1391.02×
Minnesota3,1210.69×
Mississippi3,0611.17×
Connecticut2,7320.86×
West Virginia2,4601.66×
Hawaii2,2881.67×
Delaware2,2272.54×
Iowa2,0990.8×
New Mexico2,0821.31×
Nebraska2,0391.28×
Rhode Island1,4291.41×
Alaska7961.17×
Montana7520.85×
Idaho7370.46×
South Dakota6850.93×
North Dakota6671.02×
New Hampshire6580.53×
Wyoming6461.37×
Maine6350.56×
Vermont6241.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Debit card cashback audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One29.49×Business & Career
Indeed.com11.37×Business & Career
Google Maps10.79×Internet & Social Media
Apple Pay50.65×Technology & Electronics
Circle K15.41×Shopping
CarGurus12.85×Cars & Mobility
DeviantArt15.48×Internet & Social Media
Khan Academy15.34×Business & Career
Enterprise Rent-A-Car10.71×Cars & Mobility
Dakota Johnson13.1×Movies & TV
AccuWeather8.14×Home & Garden
ICloud11.56×Technology & Electronics
Diane Keaton7.5×Movies & TV
Aaron Rodgers7.55×Sports
Automated teller machine23.16×Business & Career
MetLife20.36×Business & Career
Jared Leto14.1×Movies & TV
Google News6.57×News
Jeff Bezos12.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Debit card cashback audience
TraitClusterScore
Price SensitivityPREMIUM2.15
Career OrientationPOWER2.13
Need for SecurityCONSERVATISM1.44
TravellingTHRILL1.39
Quality AwarenessPREMIUM1.33
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Debit card cashback
CountryShare
India20.1%
Indonesia16.8%
Philippines9.4%

See Debit card cashback audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Debit card cashback have in United States?

Debit card cashback has an estimated audience of 317,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Debit card cashback fans?

49.7% of Debit card cashback fans are female, 50.3% are male, with an average age of 37.1 years.

Which brands do Debit card cashback fans like most?

Debit card cashback fans show strongest brand affinity for Finnair (675×), Capital One (29.49×), and Indeed.com (11.37×) over the country average.

Where do Debit card cashback fans live in United States?

Debit card cashback fans in United States are most concentrated in California (reach 26,762), Texas (reach 20,430), and New York (reach 17,239). These three regions account for the largest share of the active audience.

What other brands do Debit card cashback fans also like?

Beyond Debit card cashback itself, the audience over-indexes on Capital One (29.49×), Indeed.com (11.37×), Google Maps (10.79×), and Apple Pay (50.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Debit card cashback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.