Rascasse Audience Intelligence

Debit card cashback Audience in United States

A data profile of the people who buy, follow and care about Debit card cashback in United States — modelled from more than twelve digital signal sources. Debit card cashback has an estimated audience of 317,781 people in United States.

#13227among Topic in United States#2891in Business & Career

The average Debit card cashback fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple Pay, Automated teller machine, Aston Villa F.C., with strongest over-indexing on Apple Pay (37.96× the country average).

Demographically, the Debit card cashback audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Debit card cashback fan in United States is balanced, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Apple Pay.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Debit card cashback profile in United States.

Audience size
318K
in United States
Gender
49.7%♀
50.3% male
Age
37.1
average years
Country rank
#46932
Topic in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Debit card cashback fans

49.7% are female, 50.3% are male, average age 37.1.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Debit card cashback audience in United States
MetricValue
Female49.7%
Male50.3%
Average age37.1
Estimated audience size317,781
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Debit card cashback audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4917%
50+18%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Debit card cashback audience comes from United States.

Worldwide audience distribution share by country for Debit card cashback
CountryShare
India20.1%
Indonesia16.8%
Philippines9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Debit card cashback audience in United States is strongest.

Fig. 05

Top regions by affinity

Debit card cashback fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.10×
02Hawaii~2K1.10×
03Delaware<1K1.10×
04Oregon~4K1.09×
05Mississippi~3K1.09×
06Louisiana~4K1.06×
07Alaska<1K1.06×
08Vermont<1K1.05×
09Rhode Island~1K1.04×
10Tennessee~7K1.03×
11West Virginia~2K1.03×
12North Dakota<1K1.03×
13Arkansas~3K1.02×
14New Mexico~2K1.02×
15South Dakota<1K1.02×
16Georgia~10K1.01×
17Virginia~8K1.01×
18Washington~6K1.00×
19Alabama~4K1.00×
20Nevada~3K1.00×
21Kansas~2K1.00×
22Montana<1K1.00×
23North Carolina~9K0.99×
24Missouri~5K0.99×
25Utah~3K0.98×
26Maryland~5K0.97×
27Kentucky~4K0.97×
28Nebraska~2K0.97×
29New Hampshire~1K0.97×
30Maine~1K0.97×
31South Carolina~5K0.96×
32Idaho~2K0.96×
33Washington, District of Columbia<1K0.96×
34Indiana~6K0.95×
35Connecticut~3K0.95×
36Iowa~2K0.95×
37Texas~30K0.93×
38Illinois~10K0.93×
39Ohio~9K0.93×
40Michigan~8K0.93×
41New Jersey~7K0.92×
42Arizona~6K0.92×
43Massachusetts~6K0.92×
44California~30K0.90×
45Florida~20K0.90×
46New York~20K0.90×
47Wisconsin~4K0.90×
48Minnesota~4K0.89×
49Colorado~4K0.88×
50Pennsylvania~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Debit card cashback, United States
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Debit card cashback audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Debit card cashback audience
#·InterestCategoryAffinity×
01Apple PayTechnology & Electronics37.96×
02Automated teller machineBusiness & Career28.26×
03Aston Villa F.C.Sports20.00×
04Crystal Palace F.C.Sports19.23×
05Leicester City F.C.Sports18.37×
06RonaldinhoSports16.45×
07Retail bankingBusiness & Career7.85×
08Road tripTravel & Leisure4.18×
09Capital OneBusiness & Career3.16×
10Mortgage loansBusiness & Career2.97×
11BankingBusiness & Career2.86×
12T-MobileTechnology & Electronics2.62×
13Credit cardsBusiness & Career2.61×
14InsuranceBusiness & Career2.44×
15WalmartShopping2.30×
16SmartphonesTechnology & Electronics2.22×
17XInternet & Social Media1.92×
18Donald TrumpPolitics & Society1.91×
19Alcoholic beveragesFood & Beverages1.89×
20CookingFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Debit card cashback audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Debit card cashback audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.95×
Price SensitivityPREMIUM2.68×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Debit card cashback audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Debit card cashback have in United States?

Debit card cashback has an estimated audience of 317,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Debit card cashback fans?

49.7% of Debit card cashback fans are female, 50.3% are male, with an average age of 37.1 years.

03

Which brands do Debit card cashback fans like most?

Debit card cashback fans show strongest brand affinity for Apple Pay (37.96×), Automated teller machine (28.26×), and Aston Villa F.C. (20×) over the country average.

04

Where do Debit card cashback fans live in United States?

Debit card cashback fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Debit card cashback fans also like?

Beyond Debit card cashback itself, the audience over-indexes on Automated teller machine (28.26×), Aston Villa F.C. (20×), Retail banking (7.85×), and Capital One (3.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Debit card cashback audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Debit card cashback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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