Apple Pay Audience in United States

Apple Pay logo

Apple Pay has an estimated audience of 2,597,150 people in United States. 54.7% are female, 45.3% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Google Pay, Google Wallet, Farfetch, Display resolution, Aimé Leon Dore.

The average Apple Pay fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Pay, Google Wallet, Farfetch, with strongest over-indexing on Google Pay (83.47× the country average). Demographically, the Apple Pay audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Apple Pay fans

Demographic split for Apple Pay audience in United States
MetricValue
Female54.7%
Male45.3%
Average age36.4
Estimated audience size2,597,150

Audience persona

The typical Apple Pay fan in United States is balanced, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Google Pay.

Top regions in United States

Top regions ranked by reach for Apple Pay in United States
RegionReachAffinity
California313,5291.1×
Texas277,4631.24×
Florida221,2511.26×
New York160,7461.11×
Georgia111,5921.39×
North Carolina100,3881.28×
Pennsylvania87,0361×
Illinois85,9610.99×
Ohio81,8021.02×
Virginia69,6471.1×
New Jersey66,7901.01×
Michigan66,4570.98×
Tennessee60,0011.15×
Arizona51,1070.96×
Louisiana50,6961.51×
Massachusetts50,2220.98×
Washington49,8290.96×
Alabama48,8431.35×
Indiana48,0581.01×
Maryland47,7621.07×
South Carolina43,9401.12×
Missouri40,6430.97×
Colorado39,9390.98×
Kentucky33,5771.03×
Mississippi32,5021.52×
Minnesota31,1250.84×
Wisconsin30,2590.77×
Oklahoma29,6841.03×
Oregon27,7020.93×
Connecticut26,7071.03×
Nevada26,5221.06×
Arkansas23,3561.09×
Utah19,6280.84×
Kansas18,0170.88×
Iowa17,5060.82×
Hawaii14,5411.3×
New Mexico11,6870.9×
West Virginia10,6600.88×
Nebraska10,6400.82×
Idaho9,6410.74×
Washington, District of Columbia8,7631.12×
New Hampshire7,8470.77×
Maine7,5440.81×
Delaware6,8380.95×
Rhode Island6,5280.79×
Alaska5,5020.99×
Montana5,3930.75×
South Dakota3,7670.63×
North Dakota3,6830.69×
Vermont3,5470.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple Pay audience
BrandAffinityCategory
Google Pay83.47×Business & Career
Google Wallet82.44×Technology & Electronics
Farfetch24.2×Shopping
Display resolution12.35×Technology & Electronics
Aimé Leon Dore15.55×Fashion & Accessoires
Mobile payment7.51×Business & Career
Merrill Lynch13.23×Business & Career
Debit card cashback37.96×Business & Career
Samsung Pay34.56×Technology & Electronics
Kingsman12.97×Movies & TV
Movies1.51×Movies & TV
Computer processors4.58×Technology & Electronics
Beauty1.55×Beauty & Wellness
Chrome Hearts7.07×Fashion & Accessoires
Secure Digital8.96×Technology & Electronics
Touchscreen4.49×Technology & Electronics
T-Mobile2.02×Technology & Electronics
N2663.52×Business & Career
M&T Bank5.61×Business & Career
Dollar General1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple Pay audience
TraitClusterScore
Family OrientationCONSERVATISM1.95
LGBTQ+ IdentityOPEN1.83
Price SensitivityPREMIUM1.83
IndulgenceJOY1.31
Urban LifestyleOPEN1.25
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Apple Pay
CountryShare
United States22.0%
Italy16.2%
Japan8.9%

See Apple Pay audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Apple Pay have in United States?

Apple Pay has an estimated audience of 2,597,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple Pay fans?

54.7% of Apple Pay fans are female, 45.3% are male, with an average age of 36.4 years.

Which brands do Apple Pay fans like most?

Apple Pay fans show strongest brand affinity for Google Pay (83.47×), Google Wallet (82.44×), and Farfetch (24.2×) over the country average.

Where do Apple Pay fans live in United States?

Apple Pay fans in United States are most concentrated in California (reach 313,529), Texas (reach 277,463), and Florida (reach 221,251). These three regions account for the largest share of the active audience.

What other brands do Apple Pay fans also like?

Beyond Apple Pay itself, the audience over-indexes on Google Wallet (82.44×), Farfetch (24.2×), Display resolution (12.35×), and Aimé Leon Dore (15.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple Pay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.