Apple Pay Audience in Germany
Apple Pay has an estimated audience of 605,897 people in Germany. 45.8% are female, 54.2% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile payment, Google Pay, N26, Credit cards, Contactless payment.
The average Apple Pay fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile payment, Google Pay, N26, with strongest over-indexing on Mobile payment (24.6× the country average). Demographically, the Apple Pay audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Apple Pay fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 36.6 |
| Estimated audience size | 605,897 |
Audience persona
The typical Apple Pay fan in Germany is balanced, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Mobile payment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,956 | 1.22× |
| Bayern | 112,412 | 1.15× |
| Baden-Württemberg | 90,561 | 1.1× |
| Niedersachsen | 61,698 | 1.05× |
| Hessen | 59,091 | 1.28× |
| Berlin | 34,126 | 1.26× |
| Rheinland-Pfalz | 28,955 | 0.95× |
| Sachsen | 24,414 | 0.82× |
| Schleswig-Holstein | 21,723 | 1× |
| Hamburg | 17,542 | 1.28× |
| Brandenburg | 14,873 | 0.79× |
| Sachsen-Anhalt | 12,599 | 0.8× |
| Thüringen | 12,352 | 0.8× |
| Mecklenburg-Vorpommern | 8,983 | 0.78× |
| Saarland | 6,133 | 0.82× |
| Bremen | 4,616 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 24.6× | Business & Career |
| Google Pay | 11.26× | Business & Career |
| N26 | 9.56× | Business & Career |
| Credit cards | 4.05× | Business & Career |
| Contactless payment | 15.48× | Business & Career |
| TK Maxx | 2.55× | Shopping |
| Galatasaray S.K. | 2.66× | Sports |
| Amazon Payments | 19.66× | Technology & Electronics |
| Payment system | 5.13× | Shopping |
| Sumup | 6.45× | Business & Career |
| Commerzbank | 1.96× | Business & Career |
| Santander Bank | 7.14× | Business & Career |
| Tagesschau | 1.52× | Movies & TV |
| FIFA World Cup | 1.54× | Sports |
| Apple | 1.56× | Technology & Electronics |
| Plug-in hybrid | 2.41× | Cars & Mobility |
| Raisin | 5.6× | Travel & Leisure |
| HSBC | 13.89× | Business & Career |
| PayPal | 3.55× | Business & Career |
| Bunq | 11.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.9 |
| Career Orientation | POWER | 2.05 |
| Luxury Orientation | PREMIUM | 1.5 |
| Price Sensitivity | PREMIUM | 1.49 |
| Quality Awareness | PREMIUM | 1.3 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 16.2% |
| Japan | 8.9% |
See Apple Pay audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Apple Pay have in Germany?
Apple Pay has an estimated audience of 605,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apple Pay fans?
45.8% of Apple Pay fans are female, 54.2% are male, with an average age of 36.6 years.
Which brands do Apple Pay fans like most?
Apple Pay fans show strongest brand affinity for Mobile payment (24.6×), Google Pay (11.26×), and N26 (9.56×) over the country average.
Where do Apple Pay fans live in Germany?
Apple Pay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,956), Bayern (reach 112,412), and Baden-Württemberg (reach 90,561). These three regions account for the largest share of the active audience.
What other brands do Apple Pay fans also like?
Beyond Apple Pay itself, the audience over-indexes on Google Pay (11.26×), N26 (9.56×), Credit cards (4.05×), and Contactless payment (15.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apple Pay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.