Sumup Audience in Germany
Sumup has an estimated audience of 1,336,880 people in Germany. 40.8% are female, 59.2% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home insurance, N26, Mobile banking, Payback, Property insurance.
The average Sumup fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home insurance, N26, Mobile banking, with strongest over-indexing on Home insurance (50.46× the country average). Demographically, the Sumup audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Payment
Demographics of Sumup fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 41.5 |
| Estimated audience size | 1,336,880 |
Audience persona
The typical Sumup fan in Germany is more male, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 330,106 | 1.13× |
| Bayern | 224,627 | 1.05× |
| Baden-Württemberg | 189,917 | 1.04× |
| Niedersachsen | 129,441 | 1× |
| Hessen | 119,924 | 1.18× |
| Berlin | 101,994 | 1.71× |
| Rheinland-Pfalz | 71,593 | 1.07× |
| Sachsen | 57,096 | 0.87× |
| Schleswig-Holstein | 52,104 | 1.09× |
| Hamburg | 40,618 | 1.34× |
| Brandenburg | 39,252 | 0.95× |
| Thüringen | 24,852 | 0.73× |
| Sachsen-Anhalt | 23,836 | 0.69× |
| Saarland | 13,719 | 0.84× |
| Mecklenburg-Vorpommern | 10,724 | 0.42× |
| Bremen | 10,462 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 50.46× | Business & Career |
| N26 | 47.55× | Business & Career |
| Mobile banking | 47.87× | Business & Career |
| Payback | 11.59× | Shopping |
| Property insurance | 32.73× | Home & Garden |
| Mobile payment | 13.01× | Business & Career |
| Contactless payment | 26.71× | Business & Career |
| Sunscreen | 11.56× | Beauty & Wellness |
| Office 365 | 6.59× | Technology & Electronics |
| Google Drive | 5.51× | Technology & Electronics |
| SK Slavia Prague | 30.77× | Sports |
| Renters' insurance | 47.4× | Business & Career |
| Santander Bank | 9.09× | Business & Career |
| Discount card | 9.88× | Shopping |
| MoneyGram | 7.55× | Business & Career |
| Commerzbank | 2.23× | Business & Career |
| Ariana Grande | 4.61× | Music & Radio |
| National health insurance | 8.86× | Business & Career |
| Western Union | 3.44× | Business & Career |
| Bank account | 7.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.86 |
| Sustainability | BALANCE | 1.67 |
| Early Adopter Mentality | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.55 |
| Need for Security | CONSERVATISM | 1.5 |
| Career Orientation | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.9% |
| Italy | 18.3% |
| Germany | 13.9% |
See Sumup audiences in other countries
More Payment audiences in Germany
- Western Union (5,237,074)
- Google Pay (1,383,621)
- TransferWise (851,279)
- Stripe (company) (174,712)
- Adyen (163,300)
Frequently asked questions
How many fans does Sumup have in Germany?
Sumup has an estimated audience of 1,336,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sumup fans?
40.8% of Sumup fans are female, 59.2% are male, with an average age of 41.5 years.
Which brands do Sumup fans like most?
Sumup fans show strongest brand affinity for Home insurance (50.46×), N26 (47.55×), and Mobile banking (47.87×) over the country average.
Where do Sumup fans live in Germany?
Sumup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,106), Bayern (reach 224,627), and Baden-Württemberg (reach 189,917). These three regions account for the largest share of the active audience.
What other brands do Sumup fans also like?
Beyond Sumup itself, the audience over-indexes on N26 (47.55×), Mobile banking (47.87×), Payback (11.59×), and Property insurance (32.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sumup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.