Sumup Target Market in Germany
A data profile of the people who buy, follow and care about Sumup in Germany — modelled from more than twelve digital signal sources. Sumup has an estimated audience of 1,419,582 people in Germany.
The average Sumup fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include N26, Home insurance, Mobile banking, with strongest over-indexing on N26 (52.92× the country average).
Demographically, the Sumup audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sumup fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for N26.
At a glance
The key figures that characterise the Sumup profile in Germany.
Search interest · 12-month trend
Customer demographics of Sumup
42.6% are female, 57.4% are male, average age 41.5.
Gender split
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 41.5 |
| Estimated audience size | 1,419,582 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 20% |
Geography
Where the Sumup audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 1.54× | |
| 02 | Hamburg | ~40K | 1.28× | |
| 03 | Hessen | ~100K | 1.12× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.11× | |
| 05 | Schleswig-Holstein | ~50K | 1.08× | |
| 06 | Rheinland-Pfalz | ~70K | 1.03× | |
| 07 | Bayern | ~200K | 1.01× | |
| 08 | Baden-Württemberg | ~200K | 1.01× | |
| 09 | Niedersachsen | ~100K | 0.99× | |
| 10 | Brandenburg | ~40K | 0.98× | |
| 11 | Bremen | ~10K | 0.95× | |
| 12 | Sachsen | ~60K | 0.90× | |
| 13 | Saarland | ~10K | 0.89× | |
| 14 | Thüringen | ~30K | 0.80× | |
| 15 | Sachsen-Anhalt | ~30K | 0.73× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sumup audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | N26 | Business & Career | 52.92× | ||
| 02 | Home insurance | Business & Career | 50.06× | ||
| 03 | Mobile banking | Business & Career | 43.86× | ||
| 04 | Property insurance | Home & Garden | 29.11× | ||
| 05 | SK Slavia Prague | Sports | 26.55× | ||
| 06 | Renters' insurance | Business & Career | 23.77× | ||
| 07 | Contactless payment | Business & Career | 19.30× | ||
| 08 | Broadband | Technology & Electronics | 16.36× | ||
| 09 | Sunscreen | Beauty & Wellness | 15.11× | ||
| 10 | Mobile payment | Business & Career | 9.73× | ||
| 11 | Photocopier | Business & Career | 8.77× | ||
| 12 | Bank account | Business & Career | 8.42× | ||
| 13 | Office 365 | Technology & Electronics | 8.26× | ||
| 14 | Payback | Shopping | 8.04× | ||
| 15 | Google Drive | Technology & Electronics | 7.18× | ||
| 16 | MoneyGram | Business & Career | 6.61× | ||
| 17 | Credit cards | Business & Career | 2.72× | ||
| 18 | Commerzbank | Business & Career | 2.34× | ||
| 19 | Netto Marken-Discount | Shopping | 1.67× | ||
| 20 | Nature | Home & Garden | 1.60× |
Personality of the Sumup audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.89× | |
| Price Sensitivity | PREMIUM | 1.80× | |
| Early Adopter Mentality | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Creativity | OPEN | 0.81× | |
| DIY Mentality | THRILL | 0.92× |
Frequently asked questions
Who is Sumup's target market in Germany?
Sumup's target market in Germany covers an estimated 1,419,582 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sumup customers?
42.6% of the Sumup audience are female, 57.4% are male, with an average age of 41.5 years.
Which brands do Sumup fans like most?
Sumup fans show strongest brand affinity for N26 (52.92×), Home insurance (50.06×), and Mobile banking (43.86×) over the country average.
Where do Sumup fans live in Germany?
Sumup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Sumup fans also like?
Beyond Sumup itself, the audience over-indexes on Home insurance (50.06×), Mobile banking (43.86×), Property insurance (29.11×), and Sunscreen (15.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Payment audiences in Germany
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- Google Pay (1,369,191)
- TransferWise (842,350)
- Stripe (company) (180,169)
- Adyen (175,099)
See Sumup audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sumup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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