Sumup Audience in Germany
Sumup has an estimated audience of 1,336,880 people in Germany. 40.8% are female, 59.2% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Cocktail, Jacob Tremblay, The Knot (Website), Gil Ofarim.
The average Sumup fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Cocktail, Jacob Tremblay, with strongest over-indexing on CAC 40 (13.01× the country average). Demographically, the Sumup audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Payment
Demographics of Sumup fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 41.5 |
| Estimated audience size | 1,336,880 |
Audience persona
The typical Sumup fan in Germany is more male, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 330,106 | 1.13× |
| Bayern | 224,627 | 1.05× |
| Baden-Württemberg | 189,917 | 1.04× |
| Niedersachsen | 129,441 | 1× |
| Hessen | 119,924 | 1.18× |
| Berlin | 101,994 | 1.71× |
| Rheinland-Pfalz | 71,593 | 1.07× |
| Sachsen | 57,096 | 0.87× |
| Schleswig-Holstein | 52,104 | 1.09× |
| Hamburg | 40,618 | 1.34× |
| Brandenburg | 39,252 | 0.95× |
| Thüringen | 24,852 | 0.73× |
| Sachsen-Anhalt | 23,836 | 0.69× |
| Saarland | 13,719 | 0.84× |
| Mecklenburg-Vorpommern | 10,724 | 0.42× |
| Bremen | 10,462 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 13.01× | Business & Career |
| Cocktail | 2.23× | Food & Beverages |
| Jacob Tremblay | 8.78× | Movies & TV |
| The Knot (Website) | 16.69× | Kids & Family |
| Gil Ofarim | 2.02× | Music & Radio |
| Progressive rock | 1.83× | Music & Radio |
| Stradivarius | 1.65× | Shopping |
| ESignal | 32.73× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 4.24× | Music & Radio |
| Snow White (Fables) | 1.89× | Literature |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Home Delivery | 1.93× | Food & Beverages |
| Video izle | 2.23× | |
| Business English | 1.77× | Business & Career |
| Jersey (fabric) | 2.89× | Fashion & Accessoires |
| Corfu (regional unit) | 1.72× | Travel & Leisure |
| Fantasy Earth: Zero | 3.48× | Games |
| Headhunters (film) | 2.45× | Movies & TV |
| Eden Lake | 2.44× | Movies & TV |
| Kieser Training | 1.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.86 |
| Sustainability | BALANCE | 1.67 |
| Early Adopter Mentality | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.55 |
| Need for Security | CONSERVATISM | 1.5 |
| Career Orientation | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.9% |
| Italy | 18.3% |
| Germany | 13.9% |
See Sumup audiences in other countries
More Payment audiences in Germany
- Western Union (5,237,074)
- Google Pay (1,383,621)
- TransferWise (851,279)
- Stripe (company) (174,712)
- Adyen (163,300)
Frequently asked questions
How many fans does Sumup have in Germany?
Sumup has an estimated audience of 1,336,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sumup fans?
40.8% of Sumup fans are female, 59.2% are male, with an average age of 41.5 years.
Which brands do Sumup fans like most?
Sumup fans show strongest brand affinity for CAC 40 (13.01×), Cocktail (2.23×), and Jacob Tremblay (8.78×) over the country average.
Where do Sumup fans live in Germany?
Sumup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,106), Bayern (reach 224,627), and Baden-Württemberg (reach 189,917). These three regions account for the largest share of the active audience.
What other brands do Sumup fans also like?
Beyond Sumup itself, the audience over-indexes on Cocktail (2.23×), Jacob Tremblay (8.78×), The Knot (Website) (16.69×), and Gil Ofarim (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sumup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.