TransferWise Audience in Germany
TransferWise has an estimated audience of 457,004 people in Germany. 42.0% are female, 58.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Skrill, Remitly, Money order, Western Union, Cash App.
The average TransferWise fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Skrill, Remitly, Money order, with strongest over-indexing on Skrill (86.55× the country average). Demographically, the TransferWise audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Payment
Demographics of TransferWise fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 41.5 |
| Estimated audience size | 457,004 |
Audience persona
The typical TransferWise fan in Germany is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Skrill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,538 | 0.89× |
| Bayern | 163,935 | 1.2× |
| Baden-Württemberg | 143,888 | 1.24× |
| Hessen | 137,367 | 2.12× |
| Berlin | 76,775 | 2.02× |
| Niedersachsen | 59,498 | 0.72× |
| Rheinland-Pfalz | 39,533 | 0.93× |
| Sachsen | 34,399 | 0.82× |
| Schleswig-Holstein | 21,818 | 0.71× |
| Hamburg | 20,873 | 1.09× |
| Brandenburg | 20,739 | 0.79× |
| Thüringen | 14,838 | 0.68× |
| Sachsen-Anhalt | 13,485 | 0.61× |
| Mecklenburg-Vorpommern | 8,580 | 0.53× |
| Saarland | 7,604 | 0.73× |
| Bremen | 6,803 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skrill | 86.55× | Business & Career |
| Remitly | 56.35× | Business & Career |
| Money order | 44.62× | Business & Career |
| Western Union | 12.06× | Business & Career |
| Cash App | 86.9× | Business & Career |
| Wire transfer | 52.35× | Technology & Electronics |
| Commerzbank | 5.66× | Business & Career |
| Emergence | 19.7× | Politics & Society |
| Money transmitter | 95.41× | Business & Career |
| MoneyGram | 17.29× | Business & Career |
| United States dollar | 19.69× | Business & Career |
| Postbank | 3.83× | Business & Career |
| Satispay | 89.74× | Technology & Electronics |
| Neteller | 54.89× | Internet & Social Media |
| AutoScout24 | 3.14× | Cars & Mobility |
| Freeware | 3.35× | Technology & Electronics |
| Alexander Zverev | 4.75× | Sports |
| Netto Marken-Discount | 2.61× | Shopping |
| 2.51× | Internet & Social Media | |
| Domain Name System | 3.94× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.46 |
| Community Orientation | OPEN | 1.45 |
| Early Adopter Mentality | POWER | 1.44 |
| Need for Security | CONSERVATISM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 26.7% |
| Germany | 5.2% |
| Philippines | 4.1% |
See TransferWise audiences in other countries
More Payment audiences in Germany
- Western Union (5,237,074)
- Google Pay (1,383,621)
- Sumup (1,336,881)
- Stripe (company) (174,712)
- Adyen (163,300)
Frequently asked questions
How many fans does TransferWise have in Germany?
TransferWise has an estimated audience of 457,004 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TransferWise fans?
42.0% of TransferWise fans are female, 58.0% are male, with an average age of 41.5 years.
Which brands do TransferWise fans like most?
TransferWise fans show strongest brand affinity for Skrill (86.55×), Remitly (56.35×), and Money order (44.62×) over the country average.
Where do TransferWise fans live in Germany?
TransferWise fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,538), Bayern (reach 163,935), and Baden-Württemberg (reach 143,888). These three regions account for the largest share of the active audience.
What other brands do TransferWise fans also like?
Beyond TransferWise itself, the audience over-indexes on Remitly (56.35×), Money order (44.62×), Western Union (12.06×), and Cash App (86.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TransferWise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.