Rascasse Audience Intelligence

TransferWise Target Market in Germany

A data profile of the people who buy, follow and care about TransferWise in Germany — modelled from more than twelve digital signal sources. TransferWise has an estimated audience of 842,349 people in Germany.

#4among Payment in Germany#989among Brand in Germany#638in Business & Career

The average TransferWise fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Remitly, Skrill, Money order, with strongest over-indexing on Remitly (56.35× the country average).

Demographically, the TransferWise audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TransferWise fan in Germany is more male, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Remitly.

Category: Business & Career · Type: Brand · Subtype: Payment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TransferWise profile in Germany.

Audience size
842K
in Germany
Gender
42.0%♀
58.0% male
Age
41.5
average years
Country rank
#7545
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TransferWise

42.0% are female, 58.0% are male, average age 41.5.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for TransferWise audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age41.5
Estimated audience size842,349
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the TransferWise audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

8.9%

of the worldwide TransferWise audience comes from Germany.

Worldwide audience distribution share by country for TransferWise
CountryShare
China25.1%
Germany8.9%
Philippines3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TransferWise audience in Germany is strongest.

Fig. 05

Top regions by affinity

TransferWise customers by region in Germany
#RegionReachAffinity×
01Berlin~80K1.98×
02Hessen~100K1.90×
03Baden-Württemberg~100K1.22×
04Bayern~200K1.19×
05Hamburg~20K1.11×
06Bremen~8K1.07×
07Rheinland-Pfalz~40K0.93×
08Nordrhein-Westfalen~200K0.90×
09Sachsen~30K0.83×
10Brandenburg~20K0.83×
11Saarland~8K0.78×
12Niedersachsen~60K0.74×
13Schleswig-Holstein~20K0.74×
14Thüringen~20K0.71×
15Sachsen-Anhalt~10K0.65×
16Mecklenburg-Vorpommern~9K0.58×
Fig. 06

Affinity by region

Affinity by region — TransferWise, Germany
0.58×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TransferWise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TransferWise audience
#·InterestCategoryAffinity×
01Money transmitterBusiness & Career95.41×
02SatispayTechnology & Electronics89.74×
03Cash AppBusiness & Career86.90×
04SkrillBusiness & Career86.55×
05RemitlyBusiness & Career56.35×
06NetellerInternet & Social Media54.89×
07Wire transferTechnology & Electronics52.35×
08Money orderBusiness & Career44.62×
09EmergencePolitics & Society19.70×
10United States dollarBusiness & Career19.69×
11MoneyGramBusiness & Career17.29×
12Western UnionBusiness & Career12.06×
13CommerzbankBusiness & Career5.66×
14Alexander ZverevSports4.75×
15Domain Name SystemInternet & Social Media3.94×
16PostbankBusiness & Career3.83×
17FreewareTechnology & Electronics3.35×
18AutoScout24Cars & Mobility3.14×
19Netto Marken-DiscountShopping2.61×
20WhatsAppInternet & Social Media2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TransferWise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TransferWise audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.41×
Career OrientationPOWER2.20×
Need for SecurityCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TransferWise audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Design AffinityPREMIUM0.92×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TransferWise's target market in Germany?

TransferWise's target market in Germany covers an estimated 842,349 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TransferWise customers?

42.0% of the TransferWise audience are female, 58.0% are male, with an average age of 41.5 years.

03

Which brands do TransferWise fans like most?

TransferWise fans show strongest brand affinity for Remitly (56.35×), Skrill (86.55×), and Money order (44.62×) over the country average.

04

Where do TransferWise fans live in Germany?

TransferWise fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do TransferWise fans also like?

Beyond TransferWise itself, the audience over-indexes on Skrill (86.55×), Money order (44.62×), Western Union (12.06×), and Cash App (86.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Payment audiences in Germany

See TransferWise audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TransferWise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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