Remitly Audience in Germany
Remitly has an estimated audience of 351,266 people in Germany. 36.5% are female, 63.5% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sam Faiers, Fast Five, Cocktail, CAC 40, Fantozzi (film).
The average Remitly fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sam Faiers, Fast Five, Cocktail, with strongest over-indexing on Sam Faiers (254.39× the country average). Demographically, the Remitly audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Remitly fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 35.0 |
| Estimated audience size | 351,266 |
Audience persona
The typical Remitly fan in Germany is more male, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Sam Faiers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,783 | 0.95× |
| Bayern | 65,783 | 1.17× |
| Baden-Württemberg | 58,202 | 1.21× |
| Hessen | 37,489 | 1.4× |
| Niedersachsen | 27,955 | 0.82× |
| Berlin | 27,277 | 1.74× |
| Rheinland-Pfalz | 17,833 | 1.01× |
| Sachsen | 12,719 | 0.74× |
| Schleswig-Holstein | 11,375 | 0.9× |
| Hamburg | 9,998 | 1.26× |
| Brandenburg | 8,607 | 0.79× |
| Sachsen-Anhalt | 5,693 | 0.63× |
| Thüringen | 5,651 | 0.63× |
| Mecklenburg-Vorpommern | 3,767 | 0.56× |
| Bremen | 3,760 | 1.25× |
| Saarland | 3,213 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sam Faiers | 254.39× | Movies & TV |
| Fast Five | 13.39× | Movies & TV |
| Cocktail | 2.55× | Food & Beverages |
| CAC 40 | 2.99× | Business & Career |
| Fantozzi (film) | 30.77× | Movies & TV |
| VfL Wolfsburg | 2.65× | Sports |
| Pillow | 1.87× | Home & Garden |
| Jacob Tremblay | 5.28× | Movies & TV |
| Stradivarius | 1.76× | Shopping |
| Video izle | 3.26× | |
| Bull Terrier (Miniature) | 13.9× | Pets & Animals |
| Handmade Gifts | 1.86× | Kids & Family |
| Christmas Gift | 1.54× | Kids & Family |
| Corfu (regional unit) | 2.88× | Travel & Leisure |
| Elbenwald.de | 8.81× | Shopping |
| Natural rubber | 1.81× | Cars & Mobility |
| Home Delivery | 2.06× | Food & Beverages |
| Este, Veneto | 1.84× | Travel & Leisure |
| Nuts (film) | 3.24× | Movies & TV |
| Humans (TV series) | 3.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.47 |
| Convenience Orientation | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.25 |
| Price Sensitivity | PREMIUM | 1.24 |
| Travelling | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 9.6% |
| Canada | 8.5% |
See Remitly audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Remitly have in Germany?
Remitly has an estimated audience of 351,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Remitly fans?
36.5% of Remitly fans are female, 63.5% are male, with an average age of 35.0 years.
Which brands do Remitly fans like most?
Remitly fans show strongest brand affinity for Sam Faiers (254.39×), Fast Five (13.39×), and Cocktail (2.55×) over the country average.
Where do Remitly fans live in Germany?
Remitly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,783), Bayern (reach 65,783), and Baden-Württemberg (reach 58,202). These three regions account for the largest share of the active audience.
What other brands do Remitly fans also like?
Beyond Remitly itself, the audience over-indexes on Fast Five (13.39×), Cocktail (2.55×), CAC 40 (2.99×), and Fantozzi (film) (30.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Remitly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.