Rascasse Audience Intelligence

FIFA Women's World Cup Audience in Germany

A data profile of the people who buy, follow and care about FIFA Women's World Cup in Germany — modelled from more than twelve digital signal sources. FIFA Women's World Cup has an estimated audience of 474,525 people in Germany.

#309among Soccer in Germany#164among Event in Germany#973in Sports

The average FIFA Women's World Cup fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frauen-Bundesliga, UEFA Super Cup, Transfermarkt, with strongest over-indexing on Frauen-Bundesliga (37.51× the country average).

Demographically, the FIFA Women's World Cup audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIFA Women's World Cup fan in Germany is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Frauen-Bundesliga.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Women's World Cup profile in Germany.

Audience size
475K
in Germany
Gender
42.9%♀
57.1% male
Age
33.9
average years
Country rank
#12268
Event in Germany
Fig. 01

Search interest · 12-month trend

+118%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Women's World Cup fans

42.9% are female, 57.1% are male, average age 33.9.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for FIFA Women's World Cup audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age33.9
Estimated audience size474,525
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the FIFA Women's World Cup audience in Germany
Age bracketShare%
16-1937%
20-2919%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

8.8%

of the worldwide FIFA Women's World Cup audience comes from Germany.

Worldwide audience distribution share by country for FIFA Women's World Cup
CountryShare
United States26.1%
United Kingdom15.7%
Italy11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Women's World Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIFA Women's World Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.14×
02Sachsen~30K1.13×
03Niedersachsen~50K1.10×
04Schleswig-Holstein~20K1.10×
05Brandenburg~20K1.07×
06Rheinland-Pfalz~20K1.06×
07Bremen~4K1.05×
08Hamburg~10K1.02×
09Saarland~6K1.01×
10Sachsen-Anhalt~10K0.99×
11Baden-Württemberg~60K0.97×
12Bayern~70K0.94×
13Nordrhein-Westfalen~100K0.93×
14Thüringen~10K0.88×
15Berlin~20K0.87×
16Hessen~30K0.76×
Fig. 06

Affinity by region

Affinity by region — FIFA Women's World Cup, Germany
0.76×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA Women's World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA Women's World Cup audience
#·InterestCategoryAffinity×
01Megan RapinoeSports68.50×
02UEFA Super CupSports52.98×
03Frauen-BundesligaSports37.51×
04VfL Wolfsburg (Frauen)Sports27.89×
05FC Bayern München (Frauen)Sports20.00×
06Klara BühlSports16.28×
07HomsTravel & Leisure14.30×
08Sky Sport News HDMovies & TV14.29×
09State of PalestinePolitics & Society13.89×
10Egyptian ArabicPolitics & Society13.42×
11AmplifierTechnology & Electronics13.13×
12Benjamin NetanyahuPolitics & Society12.60×
13Paris Saint-Germain FémininesSports12.35×
14AleppoTravel & Leisure11.31×
15TransfermarktSports11.04×
16DamascusTravel & Leisure10.84×
17F.C. Hansa RostockSports8.25×
18Local newsNews5.93×
19GermanyTravel & Leisure2.83×
20FC Bayern MunichSports2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA Women's World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA Women's World Cup audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.89×
PatriotismCONSERVATISM1.53×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA Women's World Cup audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
IndulgenceJOY0.59×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA Women's World Cup have in Germany?

FIFA Women's World Cup has an estimated audience of 474,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FIFA Women's World Cup fans?

42.9% of FIFA Women's World Cup fans are female, 57.1% are male, with an average age of 33.9 years.

03

Which brands do FIFA Women's World Cup fans like most?

FIFA Women's World Cup fans show strongest brand affinity for Frauen-Bundesliga (37.51×), UEFA Super Cup (52.98×), and Transfermarkt (11.04×) over the country average.

04

Where do FIFA Women's World Cup fans live in Germany?

FIFA Women's World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA Women's World Cup fans also like?

Beyond FIFA Women's World Cup itself, the audience over-indexes on UEFA Super Cup (52.98×), Transfermarkt (11.04×), Amplifier (13.13×), and Homs (14.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FIFA Women's World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIFA Women's World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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