FIFA Women's World Cup Audience in Germany
FIFA Women's World Cup has an estimated audience of 434,180 people in Germany. 42.9% are female, 57.1% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: UEFA Super Cup, VfL Wolfsburg (women), Transfermarkt, Amplifier, Homs.
The average FIFA Women's World Cup fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include UEFA Super Cup, VfL Wolfsburg (women), Transfermarkt, with strongest over-indexing on UEFA Super Cup (52.98× the country average). Demographically, the FIFA Women's World Cup audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA Women's World Cup fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 33.9 |
| Estimated audience size | 434,180 |
Audience persona
The typical FIFA Women's World Cup fan in Germany is more male, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for UEFA Super Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,383 | 0.93× |
| Bayern | 72,291 | 0.96× |
| Baden-Württemberg | 63,657 | 0.99× |
| Niedersachsen | 51,496 | 1.13× |
| Hessen | 26,647 | 0.75× |
| Sachsen | 26,061 | 1.13× |
| Rheinland-Pfalz | 25,047 | 1.07× |
| Berlin | 18,699 | 0.89× |
| Schleswig-Holstein | 18,263 | 1.08× |
| Brandenburg | 15,995 | 1.1× |
| Sachsen-Anhalt | 11,923 | 0.98× |
| Hamburg | 11,286 | 1.06× |
| Thüringen | 10,029 | 0.84× |
| Mecklenburg-Vorpommern | 9,989 | 1.12× |
| Saarland | 5,613 | 0.97× |
| Bremen | 4,142 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Super Cup | 52.98× | Sports |
| VfL Wolfsburg (women) | 27.89× | Sports |
| Transfermarkt | 11.04× | Sports |
| Amplifier | 13.13× | Technology & Electronics |
| Homs | 14.3× | Travel & Leisure |
| VfB Stuttgart (women) | 14.77× | Sports |
| Eintracht Frankfurt (women) | 14.17× | Sports |
| Damascus | 10.84× | Travel & Leisure |
| F.C. Hansa Rostock | 8.25× | Sports |
| Paris Saint-Germain Féminines | 12.35× | Sports |
| Egyptian Arabic | 13.42× | Politics & Society |
| Frauen-Bundesliga | 37.51× | Sports |
| Aleppo | 11.31× | Travel & Leisure |
| Germany | 2.83× | Travel & Leisure |
| Local news | 5.93× | News |
| Benjamin Netanyahu | 12.6× | Politics & Society |
| Sky Sport News HD | 14.29× | Movies & TV |
| State of Palestine | 13.89× | Politics & Society |
| SV Werder Bremen (women) | 14.48× | Sports |
| Megan Rapinoe | 68.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.63 |
| Early Adopter Mentality | POWER | 1.53 |
| Risk Appetite | THRILL | 1.48 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.9% |
| Germany | 14.2% |
| India | 12.8% |
See FIFA Women's World Cup audiences in other countries
- FIFA Women's World Cup — United States
- FIFA Women's World Cup — United Kingdom
- FIFA Women's World Cup — France
- FIFA Women's World Cup — Italy
- FIFA Women's World Cup — Spain
- FIFA Women's World Cup — Brazil
- FIFA Women's World Cup — Japan
- FIFA Women's World Cup — South Korea
- FIFA Women's World Cup — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FIFA Women's World Cup have in Germany?
FIFA Women's World Cup has an estimated audience of 434,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FIFA Women's World Cup fans?
42.9% of FIFA Women's World Cup fans are female, 57.1% are male, with an average age of 33.9 years.
Which brands do FIFA Women's World Cup fans like most?
FIFA Women's World Cup fans show strongest brand affinity for UEFA Super Cup (52.98×), VfL Wolfsburg (women) (27.89×), and Transfermarkt (11.04×) over the country average.
Where do FIFA Women's World Cup fans live in Germany?
FIFA Women's World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,383), Bayern (reach 72,291), and Baden-Württemberg (reach 63,657). These three regions account for the largest share of the active audience.
What other brands do FIFA Women's World Cup fans also like?
Beyond FIFA Women's World Cup itself, the audience over-indexes on VfL Wolfsburg (women) (27.89×), Transfermarkt (11.04×), Amplifier (13.13×), and Homs (14.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIFA Women's World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.