Rascasse Audience Intelligence

FIFA Women's World Cup Fan Demographics in United States

FIFA Women's World Cup has an estimated audience of 1.6M people in United States.

#7among Women's soccer in United States
#199among events in United States#1589in Sports

The average FIFA Women's World Cup fan in United States is 35.2 years old, balanced, and lives primarily in California.

By number of fans, FIFA Women's World Cup ranks #7 among the 969 objects in Women's soccer in United States — 7.4× the group median.

Its fans are 2.8 years younger than the group average of 38.0.

Compared with the other 968 objects in Women's soccer, FIFA Women's World Cup fans stand out for their interest in Sky Blue FC, Sue Bird and United States soccer league system.

Interest is seasonal: July, August and November account for 86% of the year's searches, March is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Sky Blue FC, North Carolina Tar Heels women's soccer, Carli Lloyd, with strongest over-indexing on Sky Blue FC (136× the country average).

Demographically, the FIFA Women's World Cup audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical FIFA Women's World Cup fan in United States is balanced, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Sky Blue FC.

Category: Sports · Type: Event · Subtype: Women's soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
46.4%♀
53.6% male
Age
35.2
average years
Country rank
#17670
among all objects in United States
Fig. 01

Search interest · 12-month trend

+312%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of FIFA Women's World Cup fans

46.4% are female, 53.6% are male, average age 35.2.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for FIFA Women's World Cup audience in United States
MetricValue
Female46.4%
Male53.6%
Average age35.2
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the FIFA Women's World Cup audience in United States
Age bracketShare%
16-2433%
25-3420%
35-4417%
45-5416%
55+13%
Fig. 04

Worldwide distribution

24.0%

of the worldwide FIFA Women's World Cup audience comes from United States.

Worldwide audience distribution share by country for FIFA Women's World Cup
CountryShare
United States24.0%
United Kingdom12.3%
Italy9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FIFA Women's World Cup fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.59×
02California~300K1.57×
03New York~100K1.39×
04Massachusetts~50K1.38×
05Washington~50K1.31×
06Texas~100K1.30×
07Washington, District of Columbia~4K1.27×
08Virginia~50K1.26×
09Maryland~40K1.26×
10Georgia~60K1.19×
11Connecticut~20K1.17×
12Oregon~20K1.12×
13Florida~100K1.09×
14Illinois~60K1.07×
15North Carolina~50K1.05×
16Nevada~20K1.05×
17Utah~20K1.04×
18Arizona~40K1.02×
19Missouri~30K1.02×
20Colorado~30K1.02×
21Kansas~10K1.02×
22Rhode Island~5K1.02×
23Vermont~3K1.02×
24Minnesota~30K1.01×
25New Mexico~10K1.01×
26Hawaii~7K1.01×
27Delaware~5K1.00×
28Pennsylvania~60K0.99×
29Maine~6K0.98×
30Alaska~3K0.98×
31South Dakota~4K0.97×
32North Dakota~3K0.96×
33Nebraska~9K0.95×
34Idaho~8K0.95×
35Montana~5K0.95×
36New Hampshire~6K0.94×
37Iowa~10K0.93×
38Oklahoma~20K0.91×
39West Virginia~8K0.91×
40South Carolina~20K0.90×
41Wisconsin~20K0.89×
42Arkansas~10K0.89×
43Kentucky~20K0.88×
44Mississippi~10K0.87×
45Indiana~30K0.86×
46Michigan~40K0.85×
47Louisiana~20K0.85×
48Ohio~50K0.83×
49Tennessee~30K0.82×
50Alabama~20K0.82×
Fig. 06

Affinity by region

Affinity by region — FIFA Women's World Cup, United States
0.82×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FIFA Women's World Cup audience vs. the country average
#·InterestCategoryAffinity×
01Sky Blue FCSports136.00×
02North Carolina Tar Heels women's soccerSports93.60×
03Carli LloydSports60.16×
04Sue BirdSports56.62×
05Megan RapinoeSports48.51×
06Hope SoloSports46.55×
07National Women's Soccer LeagueSports40.15×
08Trinity RodmanSports40.15×
09Abby WambachSports36.27×
10United States soccer league systemSports34.89×
11United States Soccer FederationSports28.13×
12Ryan WilliamsSports27.54×
13Kirsten DavisSports27.49×
14Fox SoccerSports20.06×
15United States national football teamSports19.71×
16Women's soccerSports18.60×
17United States women's national soccer teamSports18.40×
18Christian PulisicSports18.34×
19FIFA World CupSports5.09×
20FIFA World Cup 2026Sports4.45×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FIFA Women's World Cup audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FIFA Women's World Cup audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.57×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FIFA Women's World Cup audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Price SensitivityPREMIUM0.85×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Women's soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FIFA Women's World Cup over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fifa-womens-world-cup-9794” · Methodology