Homs Audience in Germany
A data profile of the people who buy, follow and care about Homs in Germany — modelled from more than twelve digital signal sources. Homs has an estimated audience of 1,987,645 people in Germany.
The average Homs fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Al Jazeera, Qatar, Al Arabiya, with strongest over-indexing on Al Jazeera (31.44× the country average).
Demographically, the Homs audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Homs fan in Germany is more male, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Al Jazeera.
At a glance
The key figures that characterise the Homs profile in Germany.
Search interest · 12-month trend
Demographics of Homs fans
39.2% are female, 60.8% are male, average age 34.3.
Gender split
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 34.3 |
| Estimated audience size | 1,987,645 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Homs audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 23.5% |
| United States | 21.3% |
| Saudi Arabia | 7.0% |
Geography
Where the Homs audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.64× | |
| 02 | Saarland | ~30K | 1.21× | |
| 03 | Bremen | ~20K | 1.19× | |
| 04 | Hamburg | ~50K | 1.16× | |
| 05 | Hessen | ~200K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~500K | 1.10× | |
| 07 | Baden-Württemberg | ~300K | 0.98× | |
| 08 | Niedersachsen | ~200K | 0.96× | |
| 09 | Bayern | ~300K | 0.93× | |
| 10 | Rheinland-Pfalz | ~90K | 0.93× | |
| 11 | Sachsen | ~90K | 0.90× | |
| 12 | Schleswig-Holstein | ~60K | 0.86× | |
| 13 | Brandenburg | ~50K | 0.84× | |
| 14 | Sachsen-Anhalt | ~40K | 0.81× | |
| 15 | Thüringen | ~40K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Homs audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saudi Professional League | Sports | 42.68× | ||
| 02 | Al Arabiya | Movies & TV | 40.13× | ||
| 03 | Al Jazeera | Movies & TV | 31.44× | ||
| 04 | Qatar | Travel & Leisure | 22.48× | ||
| 05 | Abu Dhabi | Travel & Leisure | 22.00× | ||
| 06 | Arabic coffee | Food & Beverages | 17.24× | ||
| 07 | God in Islam | Politics & Society | 17.10× | ||
| 08 | Red Sea | Travel & Leisure | 16.22× | ||
| 09 | Mohamed Salah | Sports | 15.46× | ||
| 10 | Algeria | Travel & Leisure | 15.27× | ||
| 11 | Tunisia | Travel & Leisure | 14.08× | ||
| 12 | Google Street View | Internet & Social Media | 12.63× | ||
| 13 | Cutting board | Home & Garden | 12.55× | ||
| 14 | Kurdistan | Travel & Leisure | 11.67× | ||
| 15 | Expert (company) | Shopping | 9.94× | ||
| 16 | Pillow | Home & Garden | 8.87× | ||
| 17 | CHECK24 | Business & Career | 3.38× | ||
| 18 | Internet & Social Media | 3.04× | |||
| 19 | Aldi | Shopping | 2.93× | ||
| 20 | Netto Marken-Discount | Shopping | 2.89× |
Personality of the Homs audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.11× | |
| Need for Security | CONSERVATISM | 1.88× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.78× | |
| Tradition | CONSERVATISM | 0.80× |
Frequently asked questions
How many fans does Homs have in Germany?
Homs has an estimated audience of 1,987,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Homs fans?
39.2% of Homs fans are female, 60.8% are male, with an average age of 34.3 years.
Which brands do Homs fans like most?
Homs fans show strongest brand affinity for Al Jazeera (31.44×), Qatar (22.48×), and Al Arabiya (40.13×) over the country average.
Where do Homs fans live in Germany?
Homs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Homs fans also like?
Beyond Homs itself, the audience over-indexes on Qatar (22.48×), Al Arabiya (40.13×), Abu Dhabi (22×), and Arabic coffee (17.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Homs audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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