Homs Audience in Germany
Homs has an estimated audience of 1,987,645 people in Germany. 39.2% are female, 60.8% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Al Jazeera, Cutting board, Qatar, Viber.
The average Homs fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Al Jazeera, Cutting board, with strongest over-indexing on Pillow (22.88× the country average). Demographically, the Homs audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Homs fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 34.3 |
| Estimated audience size | 1,987,645 |
Audience persona
The typical Homs fan in Germany is more male, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 487,748 | 1.12× |
| Bayern | 313,170 | 0.98× |
| Baden-Württemberg | 276,522 | 1.02× |
| Niedersachsen | 187,428 | 0.97× |
| Hessen | 173,392 | 1.14× |
| Berlin | 159,334 | 1.79× |
| Rheinland-Pfalz | 89,764 | 0.9× |
| Sachsen | 86,616 | 0.89× |
| Schleswig-Holstein | 57,115 | 0.8× |
| Hamburg | 50,590 | 1.13× |
| Brandenburg | 48,312 | 0.78× |
| Sachsen-Anhalt | 37,407 | 0.73× |
| Thüringen | 34,307 | 0.68× |
| Saarland | 28,774 | 1.18× |
| Mecklenburg-Vorpommern | 22,293 | 0.59× |
| Bremen | 22,099 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 22.88× | Home & Garden |
| Al Jazeera | 24.39× | Movies & TV |
| Cutting board | 23.3× | Home & Garden |
| Qatar | 15.84× | Travel & Leisure |
| Viber | 21.04× | Internet & Social Media |
| CHECK24 | 4.71× | Business & Career |
| Al Arabiya | 27.1× | Movies & TV |
| Algeria | 14.13× | Travel & Leisure |
| Headphones | 9.16× | Technology & Electronics |
| Tunisia | 12.77× | Travel & Leisure |
| Public administration | 14.17× | Business & Career |
| Allgäu | 8.58× | Travel & Leisure |
| Arabic coffee | 12.06× | Food & Beverages |
| Karl Marx | 12.11× | Literature |
| God in Islam | 11.55× | Politics & Society |
| Lake Constance | 10.07× | Travel & Leisure |
| Satire | 5.07× | Literature |
| Abu Dhabi | 13.08× | Travel & Leisure |
| Indeed.com | 3.44× | Business & Career |
| Western Union | 4.39× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Career Orientation | POWER | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
| Spirituality | BALANCE | 1.17 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.5% |
| United States | 21.3% |
| Saudi Arabia | 7.0% |
See Homs audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Homs have in Germany?
Homs has an estimated audience of 1,987,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Homs fans?
39.2% of Homs fans are female, 60.8% are male, with an average age of 34.3 years.
Which brands do Homs fans like most?
Homs fans show strongest brand affinity for Pillow (22.88×), Al Jazeera (24.39×), and Cutting board (23.3×) over the country average.
Where do Homs fans live in Germany?
Homs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 487,748), Bayern (reach 313,170), and Baden-Württemberg (reach 276,522). These three regions account for the largest share of the active audience.
What other brands do Homs fans also like?
Beyond Homs itself, the audience over-indexes on Al Jazeera (24.39×), Cutting board (23.3×), Qatar (15.84×), and Viber (21.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.