Rascasse Audience Intelligence

Google Street View Audience in Germany

A data profile of the people who buy, follow and care about Google Street View in Germany — modelled from more than twelve digital signal sources. Google Street View has an estimated audience of 879,183 people in Germany.

#256among Website / Newspaper / Magazine in Germany#109in Internet & Social Media

The average Google Street View fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Homs, University of Aleppo, with strongest over-indexing on Google Maps (7.06× the country average).

Demographically, the Google Street View audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Street View fan in Germany is more male, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Street View profile in Germany.

Audience size
879K
in Germany
Gender
32.4%♀
67.6% male
Age
43.9
average years
Country rank
#7273
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Street View

32.4% are female, 67.6% are male, average age 43.9.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Google Street View audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age43.9
Estimated audience size879,183
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Google Street View audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3923%
40-4930%
50+24%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Google Street View audience comes from Germany.

Worldwide audience distribution share by country for Google Street View
CountryShare
United States14.0%
United Kingdom9.8%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Street View audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Street View fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.28×
02Nordrhein-Westfalen~200K1.22×
03Rheinland-Pfalz~50K1.21×
04Niedersachsen~100K1.16×
05Bayern~200K1.08×
06Hessen~70K1.08×
07Schleswig-Holstein~30K1.01×
08Baden-Württemberg~100K0.97×
09Thüringen~20K0.93×
10Hamburg~20K0.92×
11Sachsen~40K0.90×
12Bremen~7K0.89×
13Sachsen-Anhalt~20K0.86×
14Mecklenburg-Vorpommern~10K0.86×
15Brandenburg~20K0.85×
16Berlin~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Google Street View, Germany
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Street View audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Street View audience
#·InterestCategoryAffinity×
01NavigationCars & Mobility13.76×
02HomsTravel & Leisure12.63×
03University of AleppoBusiness & Career12.04×
04Google EarthInternet & Social Media11.58×
05Viktor OrbánPolitics & Society10.75×
06Arab worldTravel & Leisure8.87×
07DamascusTravel & Leisure8.47×
08AleppoTravel & Leisure8.07×
09Google MapsInternet & Social Media7.06×
10Syrian cuisineFood & Beverages6.42×
11Make-up artistBeauty & Wellness4.93×
12FreewareTechnology & Electronics3.82×
13Chat GPTTechnology & Electronics3.69×
14Netto Marken-DiscountShopping2.66×
15WhatsAppInternet & Social Media2.36×
16AutoScout24Cars & Mobility2.20×
17RossmannShopping2.14×
18EdekaShopping1.77×
19BildNews1.57×
20YouTubeMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Street View audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Street View audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.13×
PatriotismCONSERVATISM2.06×
Convenience OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Street View audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Design AffinityPREMIUM0.99×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Street View have in Germany?

Google Street View has an estimated audience of 879,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Google Street View fans?

32.4% of Google Street View fans are female, 67.6% are male, with an average age of 43.9 years.

03

Which brands do Google Street View fans like most?

Google Street View fans show strongest brand affinity for Google Maps (7.06×), Homs (12.63×), and University of Aleppo (12.04×) over the country average.

04

Where do Google Street View fans live in Germany?

Google Street View fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Google Street View fans also like?

Beyond Google Street View itself, the audience over-indexes on Homs (12.63×), University of Aleppo (12.04×), Google Earth (11.58×), and Damascus (8.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Google Street View audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Street View. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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