Google Street View Audience in Germany
Google Street View has an estimated audience of 886,980 people in Germany. 32.4% are female, 67.6% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, Homs, University of Aleppo, Google Earth, Damascus.
The average Google Street View fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, Homs, University of Aleppo, with strongest over-indexing on Google Maps (7.06× the country average). Demographically, the Google Street View audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Street View fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 43.9 |
| Estimated audience size | 886,980 |
Audience persona
The typical Google Street View fan in Germany is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,793 | 1.23× |
| Bayern | 159,278 | 1.12× |
| Baden-Württemberg | 120,750 | 1× |
| Niedersachsen | 102,779 | 1.19× |
| Hessen | 73,727 | 1.09× |
| Rheinland-Pfalz | 53,893 | 1.21× |
| Sachsen | 39,365 | 0.9× |
| Berlin | 32,887 | 0.83× |
| Schleswig-Holstein | 31,124 | 0.98× |
| Brandenburg | 23,051 | 0.84× |
| Thüringen | 20,753 | 0.92× |
| Sachsen-Anhalt | 19,574 | 0.85× |
| Hamburg | 18,426 | 0.92× |
| Mecklenburg-Vorpommern | 14,590 | 0.86× |
| Saarland | 13,081 | 1.2× |
| Bremen | 6,502 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.06× | Internet & Social Media |
| Homs | 12.63× | Travel & Leisure |
| University of Aleppo | 12.04× | Business & Career |
| Google Earth | 11.58× | Internet & Social Media |
| Damascus | 8.47× | Travel & Leisure |
| Navigation | 13.76× | Cars & Mobility |
| Freeware | 3.82× | Technology & Electronics |
| Aleppo | 8.07× | Travel & Leisure |
| Netto Marken-Discount | 2.66× | Shopping |
| Chat GPT | 3.69× | Technology & Electronics |
| Arab world | 8.87× | Travel & Leisure |
| 2.36× | Internet & Social Media | |
| Syrian cuisine | 6.42× | Food & Beverages |
| AutoScout24 | 2.2× | Cars & Mobility |
| Rossmann | 2.14× | Shopping |
| Make-up artist | 4.93× | Beauty & Wellness |
| Bild | 1.57× | News |
| Edeka | 1.77× | Shopping |
| Saturn (store) | 2.68× | Shopping |
| Syria TV | 11.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.09 |
| Risk Appetite | THRILL | 1.4 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
| Career Orientation | POWER | 1.24 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| United Kingdom | 9.8% |
| Germany | 7.9% |
See Google Street View audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Street View have in Germany?
Google Street View has an estimated audience of 886,980 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Street View fans?
32.4% of Google Street View fans are female, 67.6% are male, with an average age of 43.9 years.
Which brands do Google Street View fans like most?
Google Street View fans show strongest brand affinity for Google Maps (7.06×), Homs (12.63×), and University of Aleppo (12.04×) over the country average.
Where do Google Street View fans live in Germany?
Google Street View fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,793), Bayern (reach 159,278), and Baden-Württemberg (reach 120,750). These three regions account for the largest share of the active audience.
What other brands do Google Street View fans also like?
Beyond Google Street View itself, the audience over-indexes on Homs (12.63×), University of Aleppo (12.04×), Google Earth (11.58×), and Damascus (8.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Street View. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.