Make-up artist Audience in Germany

Make-up artist logo

Make-up artist has an estimated audience of 2,538,288 people in Germany. 74.3% are female, 25.7% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Cachorro, Commercial mortgage, Hachis Parmentier, Bank account.

The average Make-up artist fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Cachorro, Commercial mortgage, with strongest over-indexing on Hawesko (6.46× the country average). Demographically, the Make-up artist audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Make-up artist fans

Demographic split for Make-up artist audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age31.3
Estimated audience size2,538,288

Audience persona

The typical Make-up artist fan in Germany is more female, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Hawesko.

Top regions in Germany

Top regions ranked by reach for Make-up artist in Germany
RegionReachAffinity
Nordrhein-Westfalen688,9691.24×
Bayern438,4691.07×
Baden-Württemberg393,8121.14×
Niedersachsen273,2961.11×
Hessen195,5711.01×
Rheinland-Pfalz149,9921.18×
Berlin113,954
Sachsen109,9490.88×
Brandenburg88,5281.12×
Schleswig-Holstein88,3940.97×
Thüringen64,533
Hamburg54,8250.96×
Sachsen-Anhalt49,1810.75×
Mecklenburg-Vorpommern40,5920.84×
Saarland28,6690.92×
Bremen23,2581.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Make-up artist audience
BrandAffinityCategory
Hawesko6.46×Food & Beverages
Cachorro2.76×Pets & Animals
Commercial mortgage1.55×Business & Career
Hachis Parmentier9.01×Food & Beverages
Bank account2.1×Business & Career
Home Delivery1.85×Food & Beverages
Ireen Sheer1.68×Music & Radio
Samanyolu Haber2.42×Movies & TV
Information sensitivity2.87×Technology & Electronics
Jason Clarke (actor)2.34×Movies & TV
Ipekyol1.98×Shopping
Fatteh4.97×Food & Beverages
Headhunters (film)2.1×Movies & TV
The Hunt (2012 film)1.98×Movies & TV
Xàbia8.2×Travel & Leisure
Cathy Guetta4.51×Internet & Social Media
Viator2.56×Travel & Leisure
Leprechaun3.32×Literature
Jersey (fabric)2.05×Fashion & Accessoires
Roger Federer1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Make-up artist audience
TraitClusterScore
MindfulnessBALANCE1.38
ExtroversionTHRILL1.3
Sports ActivityPOWER1.3
Healthy LifestyleBALANCE1.26
Pet OwnershipJOY1.26
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Make-up artist
CountryShare
United States16.2%
Japan7.8%
China5.7%

See Make-up artist audiences in other countries

More Cosmetics audiences in Germany

Frequently asked questions

How many fans does Make-up artist have in Germany?

Make-up artist has an estimated audience of 2,538,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Make-up artist fans?

74.3% of Make-up artist fans are female, 25.7% are male, with an average age of 31.3 years.

Which brands do Make-up artist fans like most?

Make-up artist fans show strongest brand affinity for Hawesko (6.46×), Cachorro (2.76×), and Commercial mortgage (1.55×) over the country average.

Where do Make-up artist fans live in Germany?

Make-up artist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 688,969), Bayern (reach 438,469), and Baden-Württemberg (reach 393,812). These three regions account for the largest share of the active audience.

What other brands do Make-up artist fans also like?

Beyond Make-up artist itself, the audience over-indexes on Cachorro (2.76×), Commercial mortgage (1.55×), Hachis Parmentier (9.01×), and Bank account (2.1×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.