Make-up artist Audience in Germany
Make-up artist has an estimated audience of 2,538,288 people in Germany. 74.3% are female, 25.7% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, TikTok, Lipstick, Pets.
The average Make-up artist fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, TikTok, with strongest over-indexing on Western Union (6.56× the country average). Demographically, the Make-up artist audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Make-up artist fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 31.3 |
| Estimated audience size | 2,538,288 |
Audience persona
The typical Make-up artist fan in Germany is more female, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 688,969 | 1.24× |
| Bayern | 438,469 | 1.07× |
| Baden-Württemberg | 393,812 | 1.14× |
| Niedersachsen | 273,296 | 1.11× |
| Hessen | 195,571 | 1.01× |
| Rheinland-Pfalz | 149,992 | 1.18× |
| Berlin | 113,954 | 1× |
| Sachsen | 109,949 | 0.88× |
| Brandenburg | 88,528 | 1.12× |
| Schleswig-Holstein | 88,394 | 0.97× |
| Thüringen | 64,533 | 1× |
| Hamburg | 54,825 | 0.96× |
| Sachsen-Anhalt | 49,181 | 0.75× |
| Mecklenburg-Vorpommern | 40,592 | 0.84× |
| Saarland | 28,669 | 0.92× |
| Bremen | 23,258 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.56× | Business & Career |
| Real property | 6.34× | Home & Garden |
| TikTok | 2.37× | Internet & Social Media |
| Lipstick | 6.6× | Beauty & Wellness |
| Pets | 1.73× | Pets & Animals |
| Skin care | 3.03× | Beauty & Wellness |
| Netto Marken-Discount | 2.05× | Shopping |
| Natural skin care | 4.21× | Beauty & Wellness |
| Makeup Tutorials | 4.39× | Beauty & Wellness |
| Shampoo | 3.59× | Beauty & Wellness |
| Satire | 3.73× | Literature |
| Leggings | 3.71× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Sephora | 3.67× | Shopping |
| Spiegel Online | 1.75× | News |
| Pandora | 4.19× | Fashion & Accessoires |
| Language education | 4.44× | Business & Career |
| Monty Python's Life of Brian | 10.39× | Movies & TV |
| Automobiles | 1.57× | Cars & Mobility |
| Airbnb | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.38 |
| Extroversion | THRILL | 1.3 |
| Sports Activity | POWER | 1.3 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.26 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| China | 5.7% |
See Make-up artist audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Make-up artist have in Germany?
Make-up artist has an estimated audience of 2,538,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Make-up artist fans?
74.3% of Make-up artist fans are female, 25.7% are male, with an average age of 31.3 years.
Which brands do Make-up artist fans like most?
Make-up artist fans show strongest brand affinity for Western Union (6.56×), Real property (6.34×), and TikTok (2.37×) over the country average.
Where do Make-up artist fans live in Germany?
Make-up artist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 688,969), Bayern (reach 438,469), and Baden-Württemberg (reach 393,812). These three regions account for the largest share of the active audience.
What other brands do Make-up artist fans also like?
Beyond Make-up artist itself, the audience over-indexes on Real property (6.34×), TikTok (2.37×), Lipstick (6.6×), and Pets (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.