Rascasse Audience Intelligence

Make-up artist Audience in Germany

A data profile of the people who buy, follow and care about Make-up artist in Germany — modelled from more than twelve digital signal sources. Make-up artist has an estimated audience of 2,538,288 people in Germany.

#14among Cosmetics in Germany#1563among Topic in Germany#64in Beauty & Wellness

The average Make-up artist fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Lipstick, Kitchen, with strongest over-indexing on TikTok (2.69× the country average).

Demographically, the Make-up artist audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Make-up artist fan in Germany is more female, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for TikTok.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Make-up artist profile in Germany.

Audience size
2.5M
in Germany
Gender
74.3%♀
25.7% male
Age
31.3
average years
Country rank
#2607
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Make-up artist fans

74.3% are female, 25.7% are male, average age 31.3.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Make-up artist audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age31.3
Estimated audience size2,538,288
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Make-up artist audience in Germany
Age bracketShare%
16-1938%
20-2926%
30-3917%
40-4913%
50+6%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Make-up artist audience comes from Germany.

Worldwide audience distribution share by country for Make-up artist
CountryShare
United States16.2%
Japan7.8%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Make-up artist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Make-up artist fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.16×
02Brandenburg~90K1.14×
03Rheinland-Pfalz~100K1.13×
04Baden-Württemberg~400K1.08×
05Niedersachsen~300K1.08×
06Thüringen~70K1.06×
07Bayern~400K1.03×
08Hessen~200K1.00×
09Hamburg~60K1.00×
10Berlin~100K0.99×
11Saarland~30K0.99×
12Schleswig-Holstein~90K0.95×
13Sachsen~100K0.94×
14Bremen~20K0.93×
15Mecklenburg-Vorpommern~40K0.90×
16Sachsen-Anhalt~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Make-up artist, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Make-up artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Make-up artist audience
#·InterestCategoryAffinity×
01Monty Python's Life of BrianMovies & TV10.39×
02CleanserBeauty & Wellness7.55×
03LipstickBeauty & Wellness5.82×
04Kelly OsbourneMusic & Radio5.58×
05Charlotte TilburyBeauty & Wellness5.39×
06Nail salonBeauty & Wellness4.44×
07Lip glossBeauty & Wellness4.13×
08Makeup TutorialsBeauty & Wellness4.03×
09Natural skin careBeauty & Wellness3.97×
10ManicureBeauty & Wellness3.46×
11SephoraShopping3.39×
12Skin careBeauty & Wellness3.01×
13TikTokInternet & Social Media2.69×
14KitchenHome & Garden2.68×
15PrimarkShopping2.30×
16Luxury goodsFashion & Accessoires2.08×
17AirbnbTravel & Leisure1.92×
18RossmannShopping1.89×
19Netto Marken-DiscountShopping1.85×
20Do it yourself (DIY)Home & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Make-up artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Make-up artist audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.00×
MindfulnessBALANCE1.92×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Make-up artist audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Family OrientationCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Make-up artist have in Germany?

Make-up artist has an estimated audience of 2,538,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Make-up artist fans?

74.3% of Make-up artist fans are female, 25.7% are male, with an average age of 31.3 years.

03

Which brands do Make-up artist fans like most?

Make-up artist fans show strongest brand affinity for TikTok (2.69×), Lipstick (5.82×), and Kitchen (2.68×) over the country average.

04

Where do Make-up artist fans live in Germany?

Make-up artist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Make-up artist fans also like?

Beyond Make-up artist itself, the audience over-indexes on Lipstick (5.82×), Kitchen (2.68×), Skin care (3.01×), and Luxury goods (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Make-up artist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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