A data profile of the people who buy, follow and care about Make-up artist in United Kingdom — modelled from more than twelve digital signal sources. Make-up artist has an estimated audience of 4,688,205 people in United Kingdom.
The average Make-up artist fan in United Kingdom is 35.8 years old, more female, and lives primarily in Yorkshire and the Humber.
The audience is concentrated in Yorkshire and the Humber, South East, North West.
Top brand affinities include Kitchen, Hobby, Do it yourself (DIY), with strongest over-indexing on Kitchen (1.9× the country average).
Demographically, the Make-up artist audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Make-up artist fan in United Kingdom is more female, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Kitchen.
The key figures that characterise the Make-up artist profile in United Kingdom.
84.7% are female, 15.3% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 84.7% |
| Male | 15.3% |
| Average age | 35.8 |
| Estimated audience size | 4,688,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Make-up artist audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| China | 5.7% |
Where the Make-up artist audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.95× | |
| 02 | West Midlands | ~200K | 1.10× | |
| 03 | North East | ~200K | 1.02× | |
| 04 | East Midlands | ~300K | 0.95× | |
| 05 | South East | ~600K | 0.94× | |
| 06 | South West | ~300K | 0.87× | |
| 07 | East of England | ~400K | 0.83× | |
| 08 | North West | ~400K | 0.76× |
The strongest cross-interests of the Make-up artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Tilbury | Beauty & Wellness | 2.75× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 2.75× | ||
| 03 | Manicure | Beauty & Wellness | 2.72× | ||
| 04 | Mother's Day | Kids & Family | 2.47× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.41× | ||
| 06 | Hair care | Beauty & Wellness | 2.07× | ||
| 07 | Volunteering | Politics & Society | 2.05× | ||
| 08 | Hobby | Home & Garden | 2.04× | ||
| 09 | Personal care | Health | 2.04× | ||
| 10 | Skin care | Beauty & Wellness | 2.00× | ||
| 11 | Wikipedia | Internet & Social Media | 1.94× | ||
| 12 | Primark | Shopping | 1.93× | ||
| 13 | Kitchen | Home & Garden | 1.90× | ||
| 14 | Internet & Social Media | 1.81× | |||
| 15 | H&M | Shopping | 1.78× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.71× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 18 | Weddings | Kids & Family | 1.70× | ||
| 19 | Distilled beverage | Food & Beverages | 1.68× | ||
| 20 | Aldi | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.48× | |
| Mindfulness | BALANCE | 1.33× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Need for Security | CONSERVATISM | 0.93× |
Make-up artist has an estimated audience of 4,688,205 people in United Kingdom, concentrated in Yorkshire and the Humber and South East.
84.7% of Make-up artist fans are female, 15.3% are male, with an average age of 35.8 years.
Make-up artist fans show strongest brand affinity for Kitchen (1.9×), Hobby (2.04×), and Do it yourself (DIY) (1.7×) over the country average.
Make-up artist fans in United Kingdom are most concentrated in Yorkshire and the Humber (reach ~700K), South East (reach ~600K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Make-up artist itself, the audience over-indexes on Hobby (2.04×), Do it yourself (DIY) (1.7×), Personal care (2.04×), and Primark (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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