A data profile of the people who buy, follow and care about Make-up artist in Italy — modelled from more than twelve digital signal sources. Make-up artist has an estimated audience of 4,498,551 people in Italy.
Make-up artist has an estimated audience of 4,498,551 people in Italy. 78.0% are female, 22.0% are male, average age 35.2. Top brand affinities: Pedicure, Do it yourself (DIY), Volunteering, Singer-songwriter, WhatsApp.
Top brand affinities include Pedicure, Do it yourself (DIY), Volunteering, with strongest over-indexing on Pedicure (3.39× the country average).
Demographically, the Make-up artist audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Make-up artist fan in Italy is more female, around 35.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pedicure.
The key figures that characterise the Make-up artist profile in Italy.
78.0% are female, 22.0% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 35.2 |
| Estimated audience size | 4,498,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Make-up artist audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| China | 5.7% |
The strongest cross-interests of the Make-up artist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zendaya | Movies & TV | 3.97× | ||
| 02 | Dakota Johnson | Movies & TV | 3.97× | ||
| 03 | Pedicure | Beauty & Wellness | 3.39× | ||
| 04 | Nail salon | Beauty & Wellness | 2.90× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 2.77× | ||
| 06 | Artificial nails | Beauty & Wellness | 2.71× | ||
| 07 | Eye liner | Beauty & Wellness | 2.66× | ||
| 08 | Manicure | Beauty & Wellness | 2.57× | ||
| 09 | Deal of the day | Shopping | 2.39× | ||
| 10 | Volunteering | Politics & Society | 2.21× | ||
| 11 | Wikipedia | Internet & Social Media | 2.05× | ||
| 12 | Skin care | Beauty & Wellness | 2.03× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 2.00× | ||
| 14 | Singer-songwriter | Music & Radio | 1.97× | ||
| 15 | Sephora | Shopping | 1.97× | ||
| 16 | H&M | Shopping | 1.78× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 18 | Harry Potter | Movies & TV | 1.58× | ||
| 19 | TikTok | Internet & Social Media | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.44× | |
| DIY Mentality | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Tradition | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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