A data profile of the people who buy, follow and care about Eye liner in Italy — modelled from more than twelve digital signal sources. Eye liner has an estimated audience of 4,807,554 people in Italy.
The average Eye liner fan in Italy is 38.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Eyelash, Eyelash extensions, Eyebrow, with strongest over-indexing on Eyelash (7.56× the country average).
Demographically, the Eye liner audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eye liner fan in Italy is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Eyelash.
The key figures that characterise the Eye liner profile in Italy.
80.4% are female, 19.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 38.6 |
| Estimated audience size | 4,807,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Eye liner audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 12.5% |
| China | 12.2% |
Where the Eye liner audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~700K | 1.60× | |
| 02 | Campania | ~800K | 1.49× | |
| 03 | Puglia | ~500K | 1.37× | |
| 04 | Calabria | ~200K | 1.35× | |
| 05 | Lazio | ~700K | 1.15× | |
| 06 | Lombardy | ~900K | 1.12× | |
| 07 | Sardinia | ~100K | 1.06× | |
| 08 | Basilicata | ~50K | 1.05× | |
| 09 | Abruzzo | ~100K | 0.97× | |
| 10 | Piedmont | ~300K | 0.95× | |
| 11 | Emilia-Romagna | ~400K | 0.94× | |
| 12 | Marche | ~100K | 0.89× | |
| 13 | Molise | ~20K | 0.88× | |
| 14 | Veneto | ~300K | 0.87× | |
| 15 | Aosta Valley | ~10K | 0.86× | |
| 16 | Tuscany | ~300K | 0.85× | |
| 17 | Friuli-Venezia Giulia | ~80K | 0.84× | |
| 18 | Umbria | ~70K | 0.84× | |
| 19 | Trentino-Alto Adige/Südtirol | ~70K | 0.82× | |
| 20 | Liguria | ~100K | 0.81× |
The strongest cross-interests of the Eye liner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concealer | Beauty & Wellness | 10.59× | ||
| 02 | Eye shadow | Beauty & Wellness | 8.65× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 8.61× | ||
| 04 | Eyelash | Beauty & Wellness | 7.56× | ||
| 05 | Eyebrow | Beauty & Wellness | 7.54× | ||
| 06 | Mascara | Beauty & Wellness | 7.05× | ||
| 07 | Lip gloss | Beauty & Wellness | 7.02× | ||
| 08 | Foundation (cosmetics) | Beauty & Wellness | 6.82× | ||
| 09 | Makeup brush | Beauty & Wellness | 5.72× | ||
| 10 | Nail salon | Beauty & Wellness | 5.51× | ||
| 11 | Nail polish | Beauty & Wellness | 5.24× | ||
| 12 | Permanent makeup | Beauty & Wellness | 5.09× | ||
| 13 | Pedicure | Beauty & Wellness | 4.96× | ||
| 14 | Natural skin care | Beauty & Wellness | 4.84× | ||
| 15 | Manicure | Beauty & Wellness | 4.40× | ||
| 16 | Artificial nails | Beauty & Wellness | 3.99× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 3.54× | ||
| 18 | Nail art | Beauty & Wellness | 3.51× | ||
| 19 | Skin care | Beauty & Wellness | 3.18× | ||
| 20 | Zadar | Travel & Leisure | 2.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.93× | |
| Creativity | OPEN | 1.43× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Career Orientation | POWER | 0.72× |
Eye liner has an estimated audience of 4,807,554 people in Italy, concentrated in Lombardy and Campania.
80.4% of Eye liner fans are female, 19.6% are male, with an average age of 38.6 years.
Eye liner fans show strongest brand affinity for Eyelash (7.56×), Eyelash extensions (8.61×), and Eyebrow (7.54×) over the country average.
Eye liner fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~800K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Eye liner itself, the audience over-indexes on Eyelash extensions (8.61×), Eyebrow (7.54×), Eye shadow (8.65×), and Concealer (10.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eye liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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