A data profile of the people who buy, follow and care about Eye liner in United Kingdom — modelled from more than twelve digital signal sources. Eye liner has an estimated audience of 4,072,510 people in United Kingdom.
The average Eye liner fan in United Kingdom is 39.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Long Lashes, Face powder, Mascara, with strongest over-indexing on Long Lashes (12.81× the country average).
Demographically, the Eye liner audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Eye liner fan in United Kingdom is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Long Lashes.
The key figures that characterise the Eye liner profile in United Kingdom.
85.7% are female, 14.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 39.2 |
| Estimated audience size | 4,072,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Eye liner audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 12.5% |
| China | 12.2% |
Where the Eye liner audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.26× | |
| 02 | East of England | ~400K | 1.12× | |
| 03 | East Midlands | ~300K | 1.11× | |
| 04 | England | ~3M | 1.10× | |
| 05 | Wales | ~300K | 1.10× | |
| 06 | Greater London | ~600K | 1.09× | |
| 07 | South East | ~600K | 1.06× | |
| 08 | South West | ~300K | 1.01× | |
| 09 | Scotland | ~300K | 0.94× | |
| 10 | Northern Ireland | ~100K | 0.89× | |
| 11 | West Midlands | ~100K | 0.81× | |
| 12 | North East | ~100K | 0.80× | |
| 13 | Yorkshire and the Humber | ~300K | 0.78× |
The strongest cross-interests of the Eye liner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long Lashes | Beauty & Wellness | 12.81× | ||
| 02 | Face powder | Beauty & Wellness | 9.41× | ||
| 03 | Lip gloss | Beauty & Wellness | 7.53× | ||
| 04 | Mascara | Beauty & Wellness | 7.33× | ||
| 05 | Eye shadow | Beauty & Wellness | 7.03× | ||
| 06 | CC cream | Beauty & Wellness | 6.77× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 6.61× | ||
| 08 | Lip balm | Beauty & Wellness | 6.52× | ||
| 09 | Natural skin care | Beauty & Wellness | 6.01× | ||
| 10 | Foundation (cosmetics) | Beauty & Wellness | 5.91× | ||
| 11 | Eyebrow | Beauty & Wellness | 5.54× | ||
| 12 | Eyelash | Beauty & Wellness | 5.49× | ||
| 13 | Hair Extensions | Beauty & Wellness | 5.49× | ||
| 14 | Concealer | Beauty & Wellness | 5.43× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 4.86× | ||
| 16 | Lipstick | Beauty & Wellness | 4.69× | ||
| 17 | Sephora | Shopping | 4.37× | ||
| 18 | Charlotte Tilbury | Beauty & Wellness | 4.00× | ||
| 19 | Moisturizer | Home & Garden | 3.85× | ||
| 20 | Skin care | Beauty & Wellness | 2.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.60× | |
| Design Affinity | PREMIUM | 1.53× | |
| Creativity | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Career Orientation | POWER | 0.74× |
Eye liner has an estimated audience of 4,072,510 people in United Kingdom, concentrated in England and Greater London.
85.7% of Eye liner fans are female, 14.3% are male, with an average age of 39.2 years.
Eye liner fans show strongest brand affinity for Long Lashes (12.81×), Face powder (9.41×), and Mascara (7.33×) over the country average.
Eye liner fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~600K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Eye liner itself, the audience over-indexes on Face powder (9.41×), Mascara (7.33×), Natural skin care (6.01×), and Eyelash extensions (6.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Eye liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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