A data profile of the people who buy, follow and care about Face powder in United Kingdom — modelled from more than twelve digital signal sources. Face powder has an estimated audience of 3,276,483 people in United Kingdom.
The average Face powder fan in United Kingdom is 39.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include CC cream, Lip balm, BB cream, with strongest over-indexing on CC cream (56.41× the country average).
Demographically, the Face powder audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Face powder fan in United Kingdom is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for CC cream.
The key figures that characterise the Face powder profile in United Kingdom.
86.0% are female, 14.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 39.4 |
| Estimated audience size | 3,276,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 23% |
of the worldwide Face powder audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 20.0% |
| China | 10.8% |
| United States | 9.8% |
Where the Face powder audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.39× | |
| 02 | England | ~2.5M | 1.20× | |
| 03 | Yorkshire and the Humber | ~300K | 1.20× | |
| 04 | Wales | ~200K | 1.03× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | South East | ~400K | 0.97× | |
| 07 | Northern Ireland | ~100K | 0.97× | |
| 08 | East Midlands | ~200K | 0.96× | |
| 09 | South West | ~300K | 0.95× | |
| 10 | East of England | ~300K | 0.94× | |
| 11 | Scotland | ~300K | 0.91× | |
| 12 | North West | ~300K | 0.85× |
The strongest cross-interests of the Face powder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 56.41× | ||
| 02 | Lip balm | Beauty & Wellness | 34.62× | ||
| 03 | BB cream | Beauty & Wellness | 26.40× | ||
| 04 | Lip filler | Beauty & Wellness | 25.32× | ||
| 05 | Lip gloss | Beauty & Wellness | 23.08× | ||
| 06 | Eyelid | Beauty & Wellness | 20.98× | ||
| 07 | Concealer | Beauty & Wellness | 20.62× | ||
| 08 | Korean skincare | Beauty & Wellness | 20.35× | ||
| 09 | Foundation (cosmetics) | Beauty & Wellness | 19.31× | ||
| 10 | Eye shadow | Beauty & Wellness | 12.73× | ||
| 11 | Bank of Scotland | Business & Career | 12.29× | ||
| 12 | Anne, Princess Royal | Politics & Society | 12.09× | ||
| 13 | Mascara | Beauty & Wellness | 11.01× | ||
| 14 | Eye liner | Beauty & Wellness | 10.66× | ||
| 15 | Lipstick | Beauty & Wellness | 9.40× | ||
| 16 | Eyebrow | Beauty & Wellness | 8.40× | ||
| 17 | Eyelash | Beauty & Wellness | 7.18× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 6.97× | ||
| 19 | Moisturizer | Home & Garden | 6.80× | ||
| 20 | Natural skin care | Beauty & Wellness | 6.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.51× | |
| Price Sensitivity | PREMIUM | 1.92× | |
| Sustainability | BALANCE | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Risk Appetite | THRILL | 0.63× |
Face powder has an estimated audience of 3,276,483 people in United Kingdom, concentrated in England and South East.
86.0% of Face powder fans are female, 14.0% are male, with an average age of 39.4 years.
Face powder fans show strongest brand affinity for CC cream (56.41×), Lip balm (34.62×), and BB cream (26.4×) over the country average.
Face powder fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Face powder itself, the audience over-indexes on Lip balm (34.62×), BB cream (26.4×), Lip gloss (23.08×), and Concealer (20.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Face powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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