A data profile of the people who buy, follow and care about Bank of Scotland in United Kingdom — modelled from more than twelve digital signal sources. Bank of Scotland has an estimated audience of 4,580,188 people in United Kingdom.
The average Bank of Scotland fan in United Kingdom is 46.8 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Greater London, North West.
Top brand affinities include Ulster Bank, Santander Bank, Clydesdale Bank, with strongest over-indexing on Ulster Bank (25.51× the country average).
Demographically, the Bank of Scotland audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bank of Scotland fan in United Kingdom is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ulster Bank.
The key figures that characterise the Bank of Scotland profile in United Kingdom.
56.0% are female, 44.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 46.8 |
| Estimated audience size | 4,580,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Bank of Scotland audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 82.7% |
| Germany | 11.4% |
| United States | 1.2% |
Where the Bank of Scotland audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 3.84× | |
| 02 | Greater London | ~900K | 1.57× | |
| 03 | North East | ~300K | 1.47× | |
| 04 | North West | ~600K | 1.32× | |
| 05 | South West | ~300K | 0.89× | |
| 06 | East of England | ~300K | 0.85× | |
| 07 | East Midlands | ~300K | 0.85× | |
| 08 | South East | ~500K | 0.78× | |
| 09 | Yorkshire and the Humber | ~300K | 0.71× | |
| 10 | West Midlands | ~100K | 0.57× | |
| 11 | Northern Ireland | ~10K | 0.10× | |
| 12 | Wales | ~20K | 0.08× | |
| 13 | England | ~300K | 0.06× |
The strongest cross-interests of the Bank of Scotland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clydesdale Bank | Business & Career | 29.88× | ||
| 02 | Ulster Bank | Business & Career | 25.51× | ||
| 03 | Danske Bank | Business & Career | 18.15× | ||
| 04 | Sainsbury's Bank | Business & Career | 14.69× | ||
| 05 | Handelsbanken | News | 12.41× | ||
| 06 | Santander Bank | Business & Career | 9.60× | ||
| 07 | Tesco Bank | Business & Career | 8.96× | ||
| 08 | Royal Mint | Home & Garden | 8.73× | ||
| 09 | HSBC | Business & Career | 5.25× | ||
| 10 | Barclays | Business & Career | 4.75× | ||
| 11 | Online banking | Business & Career | 4.47× | ||
| 12 | NatWest | Business & Career | 4.05× | ||
| 13 | Halifax (United Kingdom bank) | Business & Career | 3.92× | ||
| 14 | Martin Lewis | Movies & TV | 3.67× | ||
| 15 | British Gas | Home & Garden | 3.30× | ||
| 16 | National Lottery | Games | 3.20× | ||
| 17 | TUI | Travel & Leisure | 2.60× | ||
| 18 | Octopus Energy | Home & Garden | 2.40× | ||
| 19 | National Lottery (United Kingdom) | Games | 2.22× | ||
| 20 | FIFA World Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Career Orientation | POWER | 1.60× | |
| Travelling | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Mindfulness | BALANCE | 1.03× | |
| Design Affinity | PREMIUM | 1.08× |
Bank of Scotland's target market in United Kingdom covers an estimated 4,580,188 people, concentrated in Scotland and Greater London.
56.0% of the Bank of Scotland audience are female, 44.0% are male, with an average age of 46.8 years.
Bank of Scotland fans show strongest brand affinity for Ulster Bank (25.51×), Santander Bank (9.6×), and Clydesdale Bank (29.88×) over the country average.
Bank of Scotland fans in United Kingdom are most concentrated in Scotland (reach ~1.5M), Greater London (reach ~900K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bank of Scotland itself, the audience over-indexes on Santander Bank (9.6×), Clydesdale Bank (29.88×), Halifax (United Kingdom bank) (3.92×), and HSBC (5.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bank of Scotland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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