A data profile of the people who buy, follow and care about Octopus Energy in United Kingdom — modelled from more than twelve digital signal sources. Octopus Energy has an estimated audience of 13,153,972 people in United Kingdom.
The average Octopus Energy fan in United Kingdom is 47.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include British Gas, Efficient energy use, Renewable energy, with strongest over-indexing on British Gas (14.57× the country average).
Demographically, the Octopus Energy audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Octopus Energy fan in United Kingdom is balanced, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for British Gas.
The key figures that characterise the Octopus Energy profile in United Kingdom.
50.8% are female, 49.2% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 47.5 |
| Estimated audience size | 13,153,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 45% |
Where the Octopus Energy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.42× | |
| 02 | Wales | ~1M | 1.41× | |
| 03 | Scotland | ~1.5M | 1.27× | |
| 04 | West Midlands | ~700K | 1.27× | |
| 05 | North East | ~600K | 1.24× | |
| 06 | England | ~9.5M | 1.22× | |
| 07 | East of England | ~1M | 1.06× | |
| 08 | South East | ~1.5M | 0.87× | |
| 09 | East Midlands | ~700K | 0.83× | |
| 10 | South West | ~800K | 0.80× | |
| 11 | North West | ~700K | 0.51× | |
| 12 | Northern Ireland | ~50K | 0.14× |
The strongest cross-interests of the Octopus Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | British Gas | Home & Garden | 14.57× | ||
| 02 | Photovoltaic system | Home & Garden | 8.58× | ||
| 03 | Energy conservation | Home & Garden | 8.39× | ||
| 04 | Photovoltaics | Home & Garden | 7.45× | ||
| 05 | Ovo Energy | Home & Garden | 5.92× | ||
| 06 | Efficient energy use | Technology & Electronics | 5.74× | ||
| 07 | Sustainable energy | Home & Garden | 4.95× | ||
| 08 | Solar power | Home & Garden | 4.91× | ||
| 09 | Renewable energy | Business & Career | 4.65× | ||
| 10 | Betfair | Games | 3.01× | ||
| 11 | Mobile home | Cars & Mobility | 2.67× | ||
| 12 | Esso | Cars & Mobility | 2.65× | ||
| 13 | Innovation | Business & Career | 2.64× | ||
| 14 | William Hill (bookmaker) | Games | 2.46× | ||
| 15 | Energy | Home & Garden | 2.43× | ||
| 16 | Home Appliances | Home & Garden | 2.23× | ||
| 17 | Toolstation | Home & Garden | 2.08× | ||
| 18 | Breaking news | Movies & TV | 2.07× | ||
| 19 | B&Q | Shopping | 1.87× | ||
| 20 | Aldi | Shopping | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.33× | |
| Sustainability | BALANCE | 2.29× | |
| Convenience Orientation | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Mindfulness | BALANCE | 0.85× | |
| Sports Activity | POWER | 0.86× |
Octopus Energy's target market in United Kingdom covers an estimated 13,153,972 people, concentrated in England and South East.
50.8% of the Octopus Energy audience are female, 49.2% are male, with an average age of 47.5 years.
Octopus Energy fans show strongest brand affinity for British Gas (14.57×), Efficient energy use (5.74×), and Renewable energy (4.65×) over the country average.
Octopus Energy fans in United Kingdom are most concentrated in England (reach ~9.5M), South East (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Octopus Energy itself, the audience over-indexes on Efficient energy use (5.74×), Renewable energy (4.65×), Ovo Energy (5.92×), and Sustainable energy (4.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Octopus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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