Octopus Energy Audience in United Kingdom
Octopus Energy has an estimated audience of 12,998,545 people in United Kingdom. 51.4% are female, 48.6% are male, average age 48.2. Top regions: England, South East, Scotland. Top brand affinities: British Gas, Photovoltaics, Ovo Energy, Sports nutrition, Diabetes mellitus awareness.
The average Octopus Energy fan in United Kingdom is 48.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include British Gas, Photovoltaics, Ovo Energy, with strongest over-indexing on British Gas (10.37× the country average). Demographically, the Octopus Energy audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Octopus Energy fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 48.2 |
| Estimated audience size | 12,998,545 |
Audience persona
The typical Octopus Energy fan in United Kingdom is balanced, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for British Gas.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,748,909 | 1.22× |
| South East | 1,520,663 | 0.87× |
| Scotland | 1,487,984 | 1.27× |
| Yorkshire and the Humber | 1,483,115 | 1.42× |
| East of England | 1,255,906 | 1.06× |
| Wales | 1,048,806 | 1.41× |
| South West | 854,495 | 0.8× |
| East Midlands | 756,734 | 0.83× |
| West Midlands | 709,844 | 1.27× |
| North West | 706,901 | 0.51× |
| North East | 627,836 | 1.24× |
| Northern Ireland | 40,142 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| British Gas | 10.37× | Home & Garden |
| Photovoltaics | 11.94× | Home & Garden |
| Ovo Energy | 7.61× | Home & Garden |
| Sports nutrition | 10.05× | Food & Beverages |
| Diabetes mellitus awareness | 8.11× | Health |
| Efficient energy use | 5.65× | Technology & Electronics |
| Drinking establishment | 6.2× | Food & Beverages |
| Renewable energy | 4.13× | Business & Career |
| Solar power | 5.36× | Home & Garden |
| Sapphire | 8.33× | Fashion & Accessoires |
| Destination spa | 7.31× | Health |
| Diana, Princess of Wales | 10.84× | Politics & Society |
| Sustainable energy | 4.19× | Home & Garden |
| Tax refund | 5.55× | Business & Career |
| Toolstation | 2.59× | Home & Garden |
| Cyberwarfare | 13.2× | Technology & Electronics |
| Lacto vegetarianism | 14.34× | Food & Beverages |
| Photovoltaic system | 8.25× | Home & Garden |
| Energy conservation | 7.77× | Home & Garden |
| EDF Energy | 6.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.18 |
| Sustainability | BALANCE | 1.99 |
| Convenience Orientation | PREMIUM | 1.42 |
| Quality Awareness | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.25 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 72.3% |
| Germany | 8.2% |
| Italy | 6.0% |
See Octopus Energy audiences in other countries
More Energy audiences in United Kingdom
- British Gas (10,152,793)
- Ovo Energy (4,139,711)
- EDF Energy (1,539,835)
- E.ON (1,426,663)
- OVO (539,989)
Frequently asked questions
How many fans does Octopus Energy have in United Kingdom?
Octopus Energy has an estimated audience of 12,998,545 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Octopus Energy fans?
51.4% of Octopus Energy fans are female, 48.6% are male, with an average age of 48.2 years.
Which brands do Octopus Energy fans like most?
Octopus Energy fans show strongest brand affinity for British Gas (10.37×), Photovoltaics (11.94×), and Ovo Energy (7.61×) over the country average.
Where do Octopus Energy fans live in United Kingdom?
Octopus Energy fans in United Kingdom are most concentrated in England (reach 9,748,909), South East (reach 1,520,663), and Scotland (reach 1,487,984). These three regions account for the largest share of the active audience.
What other brands do Octopus Energy fans also like?
Beyond Octopus Energy itself, the audience over-indexes on Photovoltaics (11.94×), Ovo Energy (7.61×), Sports nutrition (10.05×), and Diabetes mellitus awareness (8.11×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Octopus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.