A data profile of the people who buy, follow and care about Ovo Energy in United Kingdom — modelled from more than twelve digital signal sources. Ovo Energy has an estimated audience of 4,012,767 people in United Kingdom.
The average Ovo Energy fan in United Kingdom is 48.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include EDF Energy, British Gas, E.ON, with strongest over-indexing on EDF Energy (29.41× the country average).
Demographically, the Ovo Energy audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ovo Energy fan in United Kingdom is balanced, around 48.0 years old, with strong Risk Appetite tendencies and a notable affinity for EDF Energy.
The key figures that characterise the Ovo Energy profile in United Kingdom.
46.7% are female, 53.3% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 48.0 |
| Estimated audience size | 4,012,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Ovo Energy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.1% |
| Australia | 5.0% |
| United States | 1.2% |
Where the Ovo Energy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.80× | |
| 02 | Scotland | ~500K | 1.37× | |
| 03 | West Midlands | ~200K | 1.29× | |
| 04 | South East | ~700K | 1.20× | |
| 05 | South West | ~400K | 1.18× | |
| 06 | Yorkshire and the Humber | ~400K | 1.11× | |
| 07 | North East | ~200K | 1.10× | |
| 08 | East of England | ~400K | 1.00× | |
| 09 | England | ~3M | 0.77× | |
| 10 | East Midlands | ~200K | 0.75× | |
| 11 | North West | ~200K | 0.37× | |
| 12 | Northern Ireland | ~20K | 0.16× |
The strongest cross-interests of the Ovo Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Even (company) | Business & Career | 86.76× | ||
| 02 | Ibotta | Technology & Electronics | 48.27× | ||
| 03 | Long track speed skating | Sports | 36.94× | ||
| 04 | EDF Energy | Home & Garden | 29.41× | ||
| 05 | E.ON | Home & Garden | 23.79× | ||
| 06 | SSE plc | Home & Garden | 23.30× | ||
| 07 | Mad Max (franchise) | Movies & TV | 14.78× | ||
| 08 | Constantine (film) | Movies & TV | 14.20× | ||
| 09 | Robin Wright | Movies & TV | 14.10× | ||
| 10 | Bruce Almighty | Movies & TV | 12.10× | ||
| 11 | British Gas | Home & Garden | 9.91× | ||
| 12 | Jeff Bezos | Business & Career | 9.55× | ||
| 13 | Maggie Gyllenhaal | Movies & TV | 8.79× | ||
| 14 | Sixt | Cars & Mobility | 8.50× | ||
| 15 | USwitch | Shopping | 7.48× | ||
| 16 | Enterprise Rent-A-Car | Cars & Mobility | 7.06× | ||
| 17 | RS Components | Technology & Electronics | 7.00× | ||
| 18 | Octopus Energy | Home & Garden | 5.92× | ||
| 19 | Moneysupermarket.com | Business & Career | 3.55× | ||
| 20 | Scottish Widows | Business & Career | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.91× | |
| Patriotism | CONSERVATISM | 1.61× | |
| Sustainability | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Creativity | OPEN | 0.90× | |
| Design Affinity | PREMIUM | 0.93× |
Ovo Energy's target market in United Kingdom covers an estimated 4,012,767 people, concentrated in England and South East.
46.7% of the Ovo Energy audience are female, 53.3% are male, with an average age of 48.0 years.
Ovo Energy fans show strongest brand affinity for EDF Energy (29.41×), British Gas (9.91×), and E.ON (23.79×) over the country average.
Ovo Energy fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ovo Energy itself, the audience over-indexes on British Gas (9.91×), E.ON (23.79×), Even (company) (86.76×), and Octopus Energy (5.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ovo Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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