A data profile of the people who buy, follow and care about Moneysupermarket.com in United Kingdom — modelled from more than twelve digital signal sources. Moneysupermarket.com has an estimated audience of 5,241,749 people in United Kingdom.
The average Moneysupermarket.com fan in United Kingdom is 49.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include USwitch, Ovo Energy, British Gas, with strongest over-indexing on USwitch (6.7× the country average).
Demographically, the Moneysupermarket.com audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Moneysupermarket.com fan in United Kingdom is balanced, around 49.3 years old, with strong Career Orientation tendencies and a notable affinity for USwitch.
The key figures that characterise the Moneysupermarket.com profile in United Kingdom.
52.9% are female, 47.1% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 49.3 |
| Estimated audience size | 5,241,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 49% |
of the worldwide Moneysupermarket.com audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 96.6% |
| United States | 0.8% |
| France | 0.6% |
Where the Moneysupermarket.com audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~700K | 1.38× | |
| 02 | East Midlands | ~400K | 1.21× | |
| 03 | East of England | ~500K | 1.06× | |
| 04 | South West | ~400K | 1.05× | |
| 05 | Northern Ireland | ~200K | 1.03× | |
| 06 | Wales | ~300K | 1.02× | |
| 07 | Scotland | ~500K | 1.01× | |
| 08 | England | ~4M | 0.94× | |
| 09 | South East | ~600K | 0.94× | |
| 10 | Yorkshire and the Humber | ~400K | 0.90× | |
| 11 | West Midlands | ~200K | 0.83× | |
| 12 | North East | ~200K | 0.82× | |
| 13 | Greater London | ~500K | 0.81× |
The strongest cross-interests of the Moneysupermarket.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comparethemarket.com | Business & Career | 6.95× | ||
| 02 | USwitch | Shopping | 6.70× | ||
| 03 | Sky Broadband | Technology & Electronics | 6.11× | ||
| 04 | Confused.com | Internet & Social Media | 6.02× | ||
| 05 | Ovo Energy | Home & Garden | 3.91× | ||
| 06 | EDF Energy | Home & Garden | 3.90× | ||
| 07 | E.ON | Home & Garden | 3.52× | ||
| 08 | TopCashBack | Shopping | 3.06× | ||
| 09 | British Gas | Home & Garden | 2.44× | ||
| 10 | Now TV | Movies & TV | 1.97× | ||
| 11 | Groupon | Internet & Social Media | 1.95× | ||
| 12 | Vodafone | Technology & Electronics | 1.94× | ||
| 13 | Octopus Energy | Home & Garden | 1.81× | ||
| 14 | Scottish Widows | Business & Career | 1.76× | ||
| 15 | National Lottery | Games | 1.66× | ||
| 16 | HSBC | Business & Career | 1.66× | ||
| 17 | Halifax (United Kingdom bank) | Business & Career | 1.58× | ||
| 18 | Poundland | Shopping | 1.58× | ||
| 19 | Deal of the day | Shopping | 1.51× | ||
| 20 | Loan | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Price Sensitivity | PREMIUM | 1.33× | |
| Need for Security | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Moneysupermarket.com's target market in United Kingdom covers an estimated 5,241,749 people, concentrated in England and North West.
52.9% of the Moneysupermarket.com audience are female, 47.1% are male, with an average age of 49.3 years.
Moneysupermarket.com fans show strongest brand affinity for USwitch (6.7×), Ovo Energy (3.91×), and British Gas (2.44×) over the country average.
Moneysupermarket.com fans in United Kingdom are most concentrated in England (reach ~4M), North West (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Moneysupermarket.com itself, the audience over-indexes on Ovo Energy (3.91×), British Gas (2.44×), TopCashBack (3.06×), and Confused.com (6.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Moneysupermarket.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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