A data profile of the people who buy, follow and care about Groupon in United Kingdom — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 7,331,971 people in United Kingdom.
The average Groupon fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include TopCashBack, Moneysupermarket.com, Matalan, with strongest over-indexing on TopCashBack (3.74× the country average).
Demographically, the Groupon audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Groupon fan in United Kingdom is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for TopCashBack.
The key figures that characterise the Groupon profile in United Kingdom.
70.5% are female, 29.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 44.8 |
| Estimated audience size | 7,331,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Groupon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.2% |
| Spain | 8.4% |
Where the Groupon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.53× | |
| 02 | Scotland | ~900K | 1.30× | |
| 03 | East Midlands | ~600K | 1.09× | |
| 04 | South West | ~600K | 0.99× | |
| 05 | Wales | ~400K | 0.99× | |
| 06 | England | ~5.5M | 0.98× | |
| 07 | South East | ~900K | 0.95× | |
| 08 | Greater London | ~900K | 0.95× | |
| 09 | North East | ~300K | 0.95× | |
| 10 | East of England | ~600K | 0.94× | |
| 11 | West Midlands | ~300K | 0.86× | |
| 12 | Yorkshire and the Humber | ~400K | 0.75× | |
| 13 | Northern Ireland | ~200K | 0.74× |
The strongest cross-interests of the Groupon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wowcher | Shopping | 3.92× | ||
| 02 | TopCashBack | Shopping | 3.74× | ||
| 03 | Moneysupermarket.com | Business & Career | 3.53× | ||
| 04 | Purchase discount | Shopping | 2.56× | ||
| 05 | Deal of the day | Shopping | 2.38× | ||
| 06 | USwitch | Shopping | 2.29× | ||
| 07 | J. D. Williams | Shopping | 2.24× | ||
| 08 | The Works | Shopping | 1.98× | ||
| 09 | Matalan | Shopping | 1.90× | ||
| 10 | Littlewoods | Business & Career | 1.89× | ||
| 11 | New Look | Fashion & Accessoires | 1.81× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 1.69× | ||
| 13 | TK Maxx | Shopping | 1.66× | ||
| 14 | Infant clothing | Kids & Family | 1.63× | ||
| 15 | Home Bargains | Shopping | 1.62× | ||
| 16 | River Island | Fashion & Accessoires | 1.61× | ||
| 17 | Discounting | Shopping | 1.61× | ||
| 18 | Primark | Shopping | 1.58× | ||
| 19 | Household goods | Home & Garden | 1.52× | ||
| 20 | Cyber Monday | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Creativity | OPEN | 1.15× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Career Orientation | POWER | 0.76× | |
| Patriotism | CONSERVATISM | 0.76× |
Groupon has an estimated audience of 7,331,971 people in United Kingdom, concentrated in England and North West.
70.5% of Groupon fans are female, 29.5% are male, with an average age of 44.8 years.
Groupon fans show strongest brand affinity for TopCashBack (3.74×), Moneysupermarket.com (3.53×), and Matalan (1.9×) over the country average.
Groupon fans in United Kingdom are most concentrated in England (reach ~5.5M), North West (reach ~1M), and South East (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Groupon itself, the audience over-indexes on Moneysupermarket.com (3.53×), Matalan (1.9×), Deal of the day (2.38×), and Wowcher (3.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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