A data profile of the people who buy, follow and care about Groupon in Italy — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 3,840,729 people in Italy.
The average Groupon fan in Italy is 43.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Salaryman, Privalia, BTS, with strongest over-indexing on Salaryman (6.46× the country average).
Demographically, the Groupon audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Groupon fan in Italy is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Salaryman.
The key figures that characterise the Groupon profile in Italy.
67.4% are female, 32.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.1 |
| Estimated audience size | 3,840,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Groupon audience comes from Italy.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.2% |
| Spain | 8.4% |
Where the Groupon audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.82× | |
| 02 | Lazio | ~700K | 1.52× | |
| 03 | Piedmont | ~400K | 1.52× | |
| 04 | Veneto | ~500K | 1.47× | |
| 05 | Tuscany | ~400K | 1.39× | |
| 06 | Emilia-Romagna | ~400K | 1.25× | |
| 07 | Campania | ~500K | 1.21× | |
| 08 | Puglia | ~300K | 1.17× | |
| 09 | Liguria | ~100K | 1.11× | |
| 10 | Trentino-Alto Adige/Südtirol | ~70K | 0.92× | |
| 11 | Friuli-Venezia Giulia | ~70K | 0.90× | |
| 12 | Marche | ~90K | 0.89× | |
| 13 | Sicilia | ~300K | 0.82× | |
| 14 | Umbria | ~50K | 0.79× | |
| 15 | Abruzzo | ~60K | 0.73× | |
| 16 | Sardinia | ~70K | 0.66× | |
| 17 | Aosta Valley | ~6K | 0.65× | |
| 18 | Basilicata | ~20K | 0.55× | |
| 19 | Molise | ~10K | 0.55× | |
| 20 | Calabria | ~60K | 0.51× |
The strongest cross-interests of the Groupon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JYP Entertainment | Movies & TV | 9.09× | ||
| 02 | Gong Yoo | Movies & TV | 8.98× | ||
| 03 | Girls' Generation | Music & Radio | 7.60× | ||
| 04 | Allkpop | Music & Radio | 7.25× | ||
| 05 | Beams | Fashion & Accessoires | 7.13× | ||
| 06 | Salaryman | Business & Career | 6.46× | ||
| 07 | BTS | Music & Radio | 6.06× | ||
| 08 | Este, Veneto | Travel & Leisure | 3.87× | ||
| 09 | Privalia | Fashion & Accessoires | 2.83× | ||
| 10 | Itabus | Cars & Mobility | 2.74× | ||
| 11 | Expert (company) | Shopping | 2.44× | ||
| 12 | romantic comedies | Movies & TV | 2.43× | ||
| 13 | Vanity Fairy | Music & Radio | 2.40× | ||
| 14 | Euronics | Shopping | 1.97× | ||
| 15 | Carrefour Market | Shopping | 1.86× | ||
| 16 | Health And Beauty | Beauty & Wellness | 1.71× | ||
| 17 | Village | Travel & Leisure | 1.67× | ||
| 18 | Harry Potter | Movies & TV | 1.52× | ||
| 19 | Coop | Food & Beverages | 1.52× | ||
| 20 | AliExpress | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.88× | |
| Patriotism | CONSERVATISM | 0.92× |
Groupon has an estimated audience of 3,840,729 people in Italy, concentrated in Lombardy and Lazio.
67.4% of Groupon fans are female, 32.6% are male, with an average age of 43.1 years.
Groupon fans show strongest brand affinity for Salaryman (6.46×), Privalia (2.83×), and BTS (6.06×) over the country average.
Groupon fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Groupon itself, the audience over-indexes on Privalia (2.83×), BTS (6.06×), Vanity Fairy (2.4×), and Harry Potter (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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