Groupon Audience in Germany
A data profile of the people who buy, follow and care about Groupon in Germany — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 3,432,206 people in Germany.
The average Groupon fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Saving, Product design, Arts and music, with strongest over-indexing on Saving (5.54× the country average).
Demographically, the Groupon audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Groupon fan in Germany is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Saving.
At a glance
The key figures that characterise the Groupon profile in Germany.
Search interest · 12-month trend
Audience demographics of Groupon
67.4% are female, 32.6% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 39.7 |
| Estimated audience size | 3,432,206 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Groupon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.2% |
| Spain | 8.4% |
Geography
Where the Groupon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1.5M | 2.04× | |
| 02 | Berlin | ~300K | 1.73× | |
| 03 | Brandenburg | ~200K | 1.49× | |
| 04 | Hamburg | ~100K | 1.49× | |
| 05 | Schleswig-Holstein | ~200K | 1.30× | |
| 06 | Sachsen | ~200K | 1.08× | |
| 07 | Hessen | ~300K | 1.03× | |
| 08 | Bayern | ~500K | 0.88× | |
| 09 | Rheinland-Pfalz | ~100K | 0.86× | |
| 10 | Bremen | ~20K | 0.77× | |
| 11 | Niedersachsen | ~200K | 0.74× | |
| 12 | Baden-Württemberg | ~300K | 0.68× | |
| 13 | Sachsen-Anhalt | ~60K | 0.64× | |
| 14 | Mecklenburg-Vorpommern | ~40K | 0.59× | |
| 15 | Thüringen | ~30K | 0.39× | |
| 16 | Saarland | ~20K | 0.38× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Groupon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loyalty program | Shopping | 7.68× | ||
| 02 | Moving company | Home & Garden | 6.74× | ||
| 03 | Saving | Business & Career | 5.54× | ||
| 04 | Product design | Business & Career | 5.37× | ||
| 05 | Scandinavian design | Home & Garden | 3.69× | ||
| 06 | Home decorating ideas | Home & Garden | 3.17× | ||
| 07 | Dining room | Home & Garden | 3.00× | ||
| 08 | C&A | Shopping | 2.29× | ||
| 09 | Bedroom | Home & Garden | 2.29× | ||
| 10 | Industrial design | Business & Career | 2.19× | ||
| 11 | Wunschgutschein | Shopping | 2.16× | ||
| 12 | Living room | Home & Garden | 2.16× | ||
| 13 | Deichmann | Shopping | 2.11× | ||
| 14 | Primark | Shopping | 2.11× | ||
| 15 | TK Maxx | Shopping | 2.06× | ||
| 16 | IKEA | Home & Garden | 1.83× | ||
| 17 | Rossmann | Shopping | 1.79× | ||
| 18 | H&M | Shopping | 1.57× | ||
| 19 | Obi (store) | Shopping | 1.54× | ||
| 20 | Arts and music | Arts & Culture | 1.51× |
Personality of the Groupon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.75× | |
| Quality Awareness | PREMIUM | 1.68× | |
| Price Sensitivity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Individualism | JOY | 0.72× |
Frequently asked questions
How many fans does Groupon have in Germany?
Groupon has an estimated audience of 3,432,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Groupon fans?
67.4% of Groupon fans are female, 32.6% are male, with an average age of 39.7 years.
Which brands do Groupon fans like most?
Groupon fans show strongest brand affinity for Saving (5.54×), Product design (5.37×), and Arts and music (1.51×) over the country average.
Where do Groupon fans live in Germany?
Groupon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Groupon fans also like?
Beyond Groupon itself, the audience over-indexes on Product design (5.37×), Arts and music (1.51×), Loyalty program (7.68×), and Moving company (6.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Groupon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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