Groupon Audience in Germany
Groupon has an estimated audience of 3,420,437 people in Germany. 67.4% are female, 32.6% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Product design, Arts and music, Loyalty program, Moving company.
The average Groupon fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Product design, Arts and music, with strongest over-indexing on Saving (5.54× the country average). Demographically, the Groupon audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Consulting
Demographics of Groupon fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 39.7 |
| Estimated audience size | 3,420,437 |
Audience persona
The typical Groupon fan in Germany is more female, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,549,060 | 2.07× |
| Bayern | 489,164 | 0.89× |
| Baden-Württemberg | 325,541 | 0.7× |
| Berlin | 275,062 | 1.8× |
| Hessen | 272,647 | 1.05× |
| Niedersachsen | 248,092 | 0.75× |
| Sachsen | 176,057 | 1.05× |
| Brandenburg | 158,462 | 1.49× |
| Schleswig-Holstein | 154,684 | 1.26× |
| Rheinland-Pfalz | 150,507 | 0.88× |
| Hamburg | 117,153 | 1.52× |
| Sachsen-Anhalt | 53,725 | 0.61× |
| Mecklenburg-Vorpommern | 35,634 | 0.55× |
| Thüringen | 29,768 | 0.34× |
| Bremen | 21,596 | 0.74× |
| Saarland | 13,586 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 5.54× | Business & Career |
| Product design | 5.37× | Business & Career |
| Arts and music | 1.51× | Arts & Culture |
| Loyalty program | 7.68× | Shopping |
| Moving company | 6.74× | Home & Garden |
| IKEA | 1.83× | Home & Garden |
| Deichmann | 2.11× | Shopping |
| TK Maxx | 2.06× | Shopping |
| C&A | 2.29× | Shopping |
| Obi (store) | 1.54× | Shopping |
| Primark | 2.11× | Shopping |
| Rossmann | 1.79× | Shopping |
| Living room | 2.16× | Home & Garden |
| Wunschgutschein | 2.16× | Shopping |
| Dining room | 3× | Home & Garden |
| H&M | 1.57× | Shopping |
| Gala | 1.65× | News |
| Scandinavian design | 3.69× | Home & Garden |
| Home decorating ideas | 3.17× | Home & Garden |
| Industrial design | 2.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 5.63 |
| Design Affinity | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.27 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.3% |
| Spain | 8.5% |
See Groupon audiences in other countries
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Frequently asked questions
How many fans does Groupon have in Germany?
Groupon has an estimated audience of 3,420,437 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Groupon fans?
67.4% of Groupon fans are female, 32.6% are male, with an average age of 39.7 years.
Which brands do Groupon fans like most?
Groupon fans show strongest brand affinity for Saving (5.54×), Product design (5.37×), and Arts and music (1.51×) over the country average.
Where do Groupon fans live in Germany?
Groupon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,549,060), Bayern (reach 489,164), and Baden-Württemberg (reach 325,541). These three regions account for the largest share of the active audience.
What other brands do Groupon fans also like?
Beyond Groupon itself, the audience over-indexes on Product design (5.37×), Arts and music (1.51×), Loyalty program (7.68×), and Moving company (6.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.