Industrial design Audience in Germany
Industrial design has an estimated audience of 8,484,481 people in Germany. 59.5% are female, 40.5% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Industrial design fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Industrial design audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Industrial design fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.0 |
| Estimated audience size | 8,484,481 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,175,188 | 1.17× |
| Bayern | 1,776,312 | 1.3× |
| Baden-Württemberg | 1,732,348 | 1.5× |
| Niedersachsen | 1,049,324 | 1.27× |
| Hessen | 715,435 | 1.11× |
| Berlin | 428,826 | 1.13× |
| Rheinland-Pfalz | 386,477 | 0.91× |
| Sachsen | 336,289 | 0.81× |
| Schleswig-Holstein | 284,534 | 0.93× |
| Thüringen | 229,981 | 1.06× |
| Hamburg | 185,353 | 0.97× |
| Brandenburg | 179,522 | 0.68× |
| Sachsen-Anhalt | 163,155 | 0.74× |
| Mecklenburg-Vorpommern | 99,756 | 0.62× |
| Saarland | 86,199 | 0.83× |
| Bremen | 70,368 | 0.97× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.22 |
| DIY Mentality | THRILL | 1.88 |
| Quality Awareness | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.64 |
| Indulgence | JOY | 1.5 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 8.8% |
| United Kingdom | 5.9% |
See Industrial design audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Industrial design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.